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Seen and noted
The Innocence Project: Happiest Moments Production company Hayden5 recently produced a PSA for The Innocence Project, a nonprofit legal organisation with a mission to free the innocent and prevent wrongful convictions through criminal justice reform. Titled 'Happiest Moments,' the spot just launched via online and social channels and marks the organisation's first-ever PSA. Directed by Ariel Ellis, the PSA focuses on the experiences of three Innocence Project clients: VIEW THE SPOT  Domino's Pizza Inc., the largest pizza company in the world based on global retail sales, believes in offering customers the best and most convenient carryout experience possible, so much so that it is launching a new guarantee. Domino's Carside Delivery Two-Minute Guarantee is simple: order Domino's Carside Delivery online, check in when you arrive, and as soon as your order is ready, a Domino's team member will head to your car in less than two minutes or your next pizza is free.Agency: WorkinProgress VIEW THE WILD ANIMALS SPOT VIEW THE NOTHING CAN STOP US SPOT Corteva Agriscience: The Heart of the Farm Corteva Agriscience has launched 'The Heart of the Farm', a new documentary series that shares the untold stories of the people who grow our food. The multi-part series challenges perceptions of the farming community by amplifying the diverse experiences and voices of farmers across America. The first installment of the series, 'Growing with Pride', debuts during Pride month and spotlights Leon Etchepare, a 4th generation farmer at Emerald Farms based in Orland, CA. In the episode, Leon opens up about coming out to his parents, the life he is building with his long-time partner, Andrew Pentecost, and the experiences he has had as a gay man in an industry not often considered as a place where LGBTQ culture thrives. Film and campaign assets here. Agency: Ogilvy, North America VIEW THE SPOT  Every woman should be able to walk and run where she wants, when she wants. This only seems logical, yet one in two women often take a side trip for fear of harassment. Garmin wants to raise awareness of this societal problem. And it does so in an empowering way with The Combat Warm-up, three warm-up exercises that warm up your body for your running session and teach self-defense techniques. The Combat Warm-up was developed by Belgian Gold Olympic medalist Kim Gevaert and European Taekwondo champion Laurence Rase. The tutorials are accompanied by a manifesto film raising awareness for the feeling of insecurity many women experience.Agency: FamousGrey, Brussels VIEW THE LET'S RUN FEARLESS SPOT VIEW THE TUTORIAL #1 SPOT VIEW THE TUTORIAL #2 SPOT VIEW THE TUTORIAL #3 SPOT VIEW THE BEHIND THE SCENES SPOT The Ministry of Solidarity and Health: The Trigger The Ministry of Solidarity and Health has launched the third phase of their vaccination campaign, encouraging young people to get vaccinated against Covid-19 as the vaccine becomes available to everyone in France. The spot, by MullenLowe France, makes the direct connection between vaccinating as many people as possible, as quickly as possible, and the return to the life we all expect. VIEW THE SPOT Grenfell Athletic FC / Nike: Fabric of the Community An array of top creative companies across London have come together to create a spectacular new film for Grenfell Athletic FC. The film promotes the release of the new Nike Grenfell team strip sold through Kit Locker and champions the idea of the Grenfell shirt as the 'Fabric of the Community'. The spot is a collaboration between creative agency Brothers & Sisters, whose founder Andy Fowler wrote the film; Rogue Films, whose BAFTA award-winning director Georgi Banks-Davis directed the film, and several post-houses across Soho.VIEW THE SPOT Renault Fuego: Long Live Cars For Life Today, over-consumption and programmed obsolescence have become major concerns in the consumer's minds. This leads them to turn to brands that advocate sustainability. Renault participates in this dynamic, particularly through its after-sales service, to enable its customers to enjoy their vehicles for longer. The brand let it know through a new positioning supported by a new campaign and a new identity: Renault Services becomes Renault care service. With its new signature "Long Live Cars For Life", Renault reaffirm the raison d'etre of its after-sales service: make your car live longer.VIEW THE SPOT RC Cola Qute: Pustiso Just when you thought you've recovered from 2020's weirdest ad, GIGIL Philippines has released the latest RC Cola campaign for RC Cola Qute. Nothing is ever what it seems in the world of RC Cola and this latest story follows a man's romantic proposal to a woman in a restaurant. VIEW THE SPOT  Things are finally looking up, and it's almost hard to imagine a locked-down London right now. Ezra takes us on a journey through a desolate London as he reminisces on what life was like before all of this, whilst reminding us of how far we have come. It'll Soon Come.VIEW THE SPOT Penny: If You Want It Cheap – Ob-vi-ous-ly It’s PENNY On June 19, German supermarket Chain PENNY launched its nationwide campaign for the PENNY store brand. The core element is a music video in which German celebrity drag queen Olivia Jones and other drag performers promote PENNY products. In a theatrical drag dance and music revue, they whisk viewers away to a magical stage world filled with oversized PENNY products. The video was directed by Finnish Director Viivi Huuska, who is a part of the drag Queen scene both as a performer and director, and her brother is known on the scene as drag Queen âCristal Snowâ.Agency: Serviceplan Campaign, Munich VIEW THE SPOT Tequila Herradura: Extraordinary Awaits Tequila Herradura launches its first-ever global campaign via Energy BBDO, Chicago, titled, "Extraordinary Awaits," with a rebranded image and new :30 film. In a category that has become repetitive and expected, Tequila Herradura aims to carve out its unique position. In this new campaign, the 150-year-old tequila brand highlights the extraordinary possibilities that await when you try this world class and award-winning spirit. The film follows a female protagonist as she navigates a stale party. After choosing to make a cocktail with Tequila Herradura, she unlocks a night of color, energy, and movement.VIEW THE SPOT  In anticipation of the BBC's coverage of the Tokyo Olympics 2020 across TV, radio and online, BBC Creative, the broadcaster's in-house creative agency, teamed up with Nexus Studios and Factory Fifteen to create a dynamic trail that magically reimagines the vibrant host city. In the trail, Tokyo has been taken over by the Olympics with street signs, shops, an arcade, Gashapon parlour, a sport fanatics' bedroom and a J-Pop music video all jam-packed with references to Olympic sports, athletes and even BBC presenters. VIEW THE SPOT  Reebok launches new global campaign and media partnership for the new Nano X1 Adventure shoe. Titled 'Nano Adventures', it champions the newfound relationship consumers have built with the outdoors during lockdown, encouraging them to continue enjoying exercise in the natural world due to the benefits that it can have on their bodies and minds. The 'Nano Adventures' campaign, produced by independent culture bible Huck and its creative studio, TCO London, shares the stories of runner, cyclist and fashion buyer Lewis Bloyce, and yoga teacher Rachel Walsh - two young people who found solace in nature during the height of lockdown. lining and a lace-lock harness. VIEW THE SPOT SKY Sport: Olympics With Sky's extensive Tokyo 2021 Olympic coverage, anyone can become 'experts' on sports they know nothing about. Agency: DDB, Aotearoa New Zealand VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Montego Classic: You Can't Beat A Classic TV ad in the style of an 8 bit classic video game for a classic dog food featuring well known South African comedian Schalk Bezuidenhout.Agency: Neighourhood Creative VIEW THE SPOT xxx Betty Crocker: Betty Crocker Candle Iconic baking brand Betty Crocker, and Virtue, the creative agency by VICE, are today announcing the prototype of the No Blow Candle: a new Covid-friendly candle designed to save the birthday cake ritual. The Betty Crocker No Blow Candle prototype is a sound-activated, interactive LED candle that listens to your celebrations and reacts with lighting. So instead of blowing, you clap to make it light up all the way - and that's when you make your wish. Created in celebration of Betty Crocker's 100th birthday, the No Blow Candle prototype has been designed to ensure that the birthday cake ritual of singing and celebration is not lost due to the pandemic. VIEW THE SPOT  London & Partners, the business growth and destination agency for London, has launched a new 7m pound national marketing campaign to boost London's economy and encourage visitors back into the capital. It is the biggest domestic tourism campaign in London's history and will reinvigorate central London with a curated programme of seasonal events and cultural activities designed to suit a range of age groups. With the creative developed by TMW UNLIMITED, the Let's Do London campaign encourages people from across the UK to visit the capital for day trips and city breaks as the gradual easing of the lockdown allows the reopening of cultural, hospitality and entertainment venues. TMW UNLIMITED is the marketing division of UNLIMITED - a global network comprising of four divisions. The multimillion-pound campaign will bring together the capitalâs world-leading hospitality, culture, nightlife and retail venues to promote all London has to offer and encourage Londoners and UK visitors to rediscover their capital city.VIEW THE SPOT  Blue Moon's fast-growing light-beer extension, LightSky, has launched its new campaign. Per IRI, it is the #1 share gainer in craft this year, and it has expanded the Blue Moon portfolio's sales (versus simply shifting around the same $$$ as some brand extensions do). Now, to put more fuel on the fire, the brand is getting a major national campaign, which happens to be its first work from adam&eveNYC. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Proof Advertising has been appointed the creative and media agency of record for Houston-based Champion Energy Services (Champion Energy), a subsidiary of Calpine Corporation, in an effort to reach consumers throughout Texas who don't usually think about switching energy providers.VIEW THE SET IN OUR WAYS 30 SECOND SPOT VIEW THE SET IN OUR WAYS 15 SECOND SPOT VIEW THE ROTARY PHONE SPOT  Virgin's new rewards club, Virgin Red, is today launching a multimedia campaign centred around an uplifting TV commercial called Whatever Blows Your Bubble. The campaign shows that whoever you are and whatever you're into, life can always be more rewarding. Whatever Blows Your Bubble, as created by the partnership of Glow London and Truant London and directed by Tash Tung and Blink Productions, features a young woman chewing bubble gum while daydreaming about blowing a bubble so big that she could fly. VIEW THE SPOT  To launch the Korean luxury automotive brand Genesis in Europe, Innocean Berlin took an alternative road. A campaign that instead of celebrating cars, celebrates time well spent. The idea is brought to life with a captivating film exploring the world of a free diver who spends his time in the tranquility of the ocean. The ad is shot by acclaimed director Frederic Planchon, with music by Olafur Arnalds, and features Arnaud Jerald, World Champion free diver. Jerald's world record free dive stands at 112 metres. VIEW THE SPOT  ESPN tasked Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) with expanding the "One App, One Tap" campaign and the team ended up developing a brand-new spot for the U.S.'s #1 sports app. Similar to last year's creative which featured rising artist Chika, this spot highlights the modern content, functionality and personality of the ESPN App, aiming to attract more active users. VIEW THE SPOT  Bullying is a problem that affects many teenagers in Colombia and around the world. One of the main reasons is their sexual orientation. Ahead of International Pride Day (27th June, 2021), ABInBev's Pony Malta, one of the leading beverages among teens in Colombia, has launched a new campaign to highlight the bullying that takes place throughout skateboarding, one of the sports in which participants are bullied the most due to their sexual orientation, identity or gender expression. Pony Malta and their agency, MullenLowe SSP3, have launched #RideThePride, a movement that aims to help skaters destroy the fear that comes with being bullied by doing something they love: skateboarding. VIEW THE SPOT AstraZeneca Brazil: The CO2 Inhaler According to the World Health Organisation, air pollution kills millions of people every year. In fact, carbon dioxide exacerbates respiratory conditions in patients suffering from COPD and Asthma - often leading these patients to premature deaths. AstraZeneca Brazil along with McCann Health created an innovative way to bring awareness to this epidemic. They launched the CO2 Inhaler, marking the first time pollution has been used to help patients breathe better. This special edition inhaler is made from carbon dioxide converted into biodegradable plastic, in order to create the plastic device which houses the canister of medication. The CO2 Inhaler is a collaboration between AstraZeneca Brazil, McCann Health Sao Paulo and New York. VIEW THE SPOT  Drivers and cyclists have never really got along. But, you don't have to like each other to keep each other safe. You just need to give each other space. Agency: One Twenty Three West VIEW THE INTROS SPOT VIEW THE COMPLIMENTS SPOT Starbucks: Chance The Rapper - Made Ready Award-winning artist, Chance The Rapper is partnering with Starbucks for the new Made Ready campaign, inspired by Starbucks Ready to drink canned and bottled coffees â and people who are always ready for new opportunities.Agency: Edelman VIEW THE SPOT National Foundation For Deaf & Hard Of Hearing: Help Bring Them People with hearing loss often feel like they live in a world where everyone's a bit further away. They're there, but not. This campaign, via Stanley St, was about bringing that feeling to life visually during Deaf Awareness Month and encouraging donations to 'help bring them closer'VIEW THE BBQ AD VIEW THE BEACH AD VIEW THE PARTY AD  Gelato Bar Cottesloe, celebrate World Chocolate Day with new specialty flavours from all around the world.VIEW THE AD KFC: The Secret is Experience In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. But in KFC we believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That's why for Labor Day we invite everyone to hire seniors like we do.Agency: McCANN, San Jose VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD O GLOBO Newspaper: Pride Day Logo As a way to promote gender equality and diversity, O GLOBO published this Monday, June 28th, a special edition for the International LGBTQIAP+ Pride Day. Created in partnership with BETC HAVAS So Paulo, the newspaper makes a thematic change in its logo, for the first time in 95 years of history, alluding to the political and social movement. The unprecedented initiative brings a special publication for the date, which has the participation of several columnists and LGBTQIAP+ influencers, highlighting the commuanity in different sectors. In addition, it features a super poster with the pride flag stamped in an eight-page format, with content on the back about the history of the LGBTQIAP+ movement in an almanac format. VIEW LOGO 1 OUTDOOR VIEW LOGO 2 OUTDOOR VIEW LOGO 3 OUTDOOR VIEW LOGO 4 OUTDOOR Lux Magical Spell: Smell Expert Committed to driving product superiority, LUX recently re-launched its new and improved Magical Spell body wash that gives long-lasting fragrance up to 24 hours. With this extraordinary claim, LUX wanted to prove its superiority. Enter renowned smell expert Laurine Sautour, who has a trained nose and the superb ability to identify smells - from the different notes of perfumes to the fragrance of everyday seemingly mundane things. LUX taps Laurine's unique talent and asks her to distinguish fragrances of six popular body wash brands through a blind smell test.Agency: Wunderman Thompson Singapore VIEW OUTDOOR Volkswagen: Hello Confidence Whether it be parallel parking, merging on a four-lane highway, a giant roundabout, or distracted pedestrians, research showed that 79 percent of all road users had some kind of driving anxiety. So, to launch the Volkswagen Tiguan and its range of new safety features DDB created a suite of tongue-in-cheek horror film posters, dramatising the fears and how the Tiguanâs tech can solve for them. Helping us say 'goodbye' road fears and 'hello confidence' VIEW THE TV SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Copenhagen Pride: Proud Pitch UEFA's rejections lighting the The Allianz Arena stadium in Munich in rainbow colours has initiated a global response. A response that is far from over, according to the Danish LGTBQ+ organisation Copenhagen Pride. To raise their flag, they're launching a protest Instagram filter together with Copenhagen based agency, Worth Your While, turning the green grass into a rainbow pitch. VIEW THE CONCEPT Old El Paso Au: Slam Dunk Dinner To launch Old El Paso's sponsorship of the Australian National Basketball League (NBL) and promote its Tortilla Pockets, a unique tortilla with a bottom finally enabling families to enjoy a mess-free Mexican experience, we turned the dinner table into a basketball court. Airing live during the NBL finals at the SEN radio network, the spot uses an actual NBL commentator narrating a typical mess-free Mexican dinner with Old El Paso Tortilla Pockets, proving that the new Tortilla Pockets are truly a slam dunk.Agency: Thinkerbell Pty Ltd PLAY THE SPOT How do we show the absolute love our Subway fans have for their favourite ingredients? The iconic rock power ballad, that's how.Agency: Publicis Worldwide Australia PLAY THE SPOT No one wants an out of date interior. To promote Home Base's interior design course, which specialises in teaching customers how to create timeless interiors, we utilised extremely out of date music to stand out in the break.Agency: NOVA 93.7 PLAY THE 40s SPOT PLAY THE 50s SPOT PLAY THE 60s SPOT  In honour of Pride, IKEA Canada has collaborated with designers active in the 2SLGBTQ community to create 'Love Seats,' a series of one-of-a-kind slipcovers inspired by the colours of different Pride flags, and the lived experiences from a wide spectrum of gender and sexual identities they represent. Throughout the Covid-19 pandemic, storytelling and personal connection have played an even more important role in bringing Canadians together. People are craving intimate, meaningful, and authentic stories that spark joy, make them think, or teach them something new. The Love Seats serve as a platform upon which members and allies of the 2SLGBTQ community can feel safe to share their love stories with the world-whether those stories are about self-love, romantic love, family love, chosen love, or community love. All ten Love Seat slipcovers were handcrafted by one of four designers active in the 2SLGBTQ community. With the Love Seats, IKEA Canada and its collaborators hope to honour the richness and diversity of the 2SLGBTQ community while igniting a national conversation about identity and representation. IKEA Canada also hopes the Love Seats inspire Canadians to feel more confident in opening up dialogues of their own.VIEW THE LOVE SEAT SPOT VIEW MARISA'S STORY VIEW JULES' STORY VIEW BRIANNA'S STORY VIEW SCOTT'S STORY VIEW NATHANIEL'S STORY Know What Impaired Means: There's No Cannabis For That In year three (3) of the overarching Responsible Cannabis Use Program called 'KNOW WHAT IMPAIRED MEANS', for our client, Parachute, we created the 2021 advertising campaign entitled, 'There's No Cannabis For That'. Here is the first video for paid and organic social media, TV, as well as the first print and traditional and digital outdoor advertising executions.VIEW THE TV SPOT VIEW OUTDOOR VIEW THE PRINT AD  Even during the pandemic, the number of speeding traffic violations increased. Because there are fewer people on the streets, many drivers do not comply with basic traffic rules. Detran RN's new advertising campaign intends to alert that traffic accidents kill as much as the coronavirus and that basic care in traffic, such as wearing a seat belt and respecting the speed limit, makes a difference when it comes to saving lives.VIEW THE SPOT Guest Judge: Gui Camargos, CD, Ogilvy Singapore This week's guest judge is Gui Camargos, creative director at Ogilvy Singapore. Winner: Nike 'The Land of New Football'. Nike ads are Nike ads. And this one keeps up with their legacy. With an amazing production, it surprises and entertains us second after second. And overall, the message of encouraging everyone, no matter who they are or how they play, to play football, the most loved sport globally, feels just right. READ MORE |
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