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Blue Moon LightSky: Housewarming
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Blue Moon's fast-growing light-beer extension, LightSky, has launched its new campaign. Per IRI, it is the #1 share gainer in craft this year, and it has expanded the Blue Moon portfolio's sales (versus simply shifting around the same $$$ as some brand extensions do). Now, to put more fuel on the fire, the brand is getting a major national campaign, which happens to be its first work from adam&eveNYC. Summer media investment is slated to rise 25% over last year, with a big focus on major events like baseball, the MLB All-Star Game and the Summer Olympics. The campaign - dubbed 'Savor Every Sip' - stars TV personality Rachael Harris (Lucifer, Suits) and has a little fun with traditional light beer moments like cornhole tosses and beer pong.
Client: Molson Coors Related |
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