 |
Tv
Blue Moon LightSky: Cornhole
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Blue Moon’s fast-growing light-beer extension, LightSky, has launched its new campaign. Per IRI, it is the #1 share gainer in craft this year, and it has expanded the Blue Moon portfolio’s sales (versus simply shifting around the same $$$ as some brand extensions do). Now, to put more fuel on the fire, the brand is getting a major national campaign, which happens to be its first work from adam&eveNYC. Summer media investment is slated to rise 25% over last year, with a big focus on major events like baseball, the MLB All-Star Game and the Summer Olympics. The campaign - dubbed 'Savor Every Sip' - stars TV personality Rachael Harris (Lucifer, Suits) and has a little fun with traditional light beer moments like cornhole tosses and beer pong.
Client: Molson Coors Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
