Red Bee Media has created a new identity for the Greek Public Service Broadcaster ERT (written EPT in Greek), the first television network in Greece. The re-design embraces NET, ET1 and EPT3, three of the seven major terrestrial channels in Greece. The re-brand is due to launch on June 7th. The challenge for Red Bee Media was to help ERT leverage their unique brand heritage across all media platforms, driving credit back to the network whilst ensuring that each channel in the portfolio has a its own unique personality, positioning them to compete effectively in the increasingly fragmented Greek media market.
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