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Seen and noted
 Amp, the new live radio app from Amazon, released a brand-new campaign with 72andSunny titled "Find Your Wavelength" that introduces audiences to a vibrant, colourful world of content sharing and music discovery that puts people at its heart. "Find Your Wavelength" showcases the real humans who broadcast live radio shows via the Amp app, where creators can DJ their own radio shows at no cost alongside some of the biggest names in the industry including Lil Yachty, Josh Richards, Joe Budden, and more. Using Amp's fully licensed music library, which is stacked with tens of millions of songsVIEW THE SPOT  With humor and a nonsense tone, Bowie Peru Agency showed that until in space one person can see and know his next Mitsubishi car with Mitsubishi Store.VIEW THE SPOT BMW South Africa: We Are Generation Joy The significance of 'Joy' for the next generation is a choice, not just a feeling. This is the strategic insight borne out of Wunderman Thompson SA that informed the manifesto of the latest BMW brand campaign. Targeting new luxury consumers, mostly millennials and GenZs, the campaign aims to drive growth in a declining premium segment and establish relevance for #NextGenJoy. The campaign's #NextGenJoy positioning conveys a bold and meaningful joyous movement. It challenges the world to see an expanded definition of joy. Choosing joy is seen as an act of resistance in a world filled with so much pain and trauma.VIEW THE SPOT Ford: Ford electrification special build - Auckland To celebrate the launch of Ford's electrification campaign, Ogilvy NZ and Mindshare took over a central Auckland billboard site with a big, bold, and electric idea. Our special build billboard used a striking blue neon design - reminiscent of a circuit board - to showcase our campaign message and drive attention to the Ford EV and Hybrid range. Located on Newton Road in Auckland's Eden Terrace, by day or night, the billboard build was hard to miss.VIEW OUTDOOR  Chicken Treat's Tempta Juicy 'Que burger is back because it is a TREMENDOUSLY TREMENDOUS BURGER. It's definitely still THE PRESIDENT... of burgers.VIEW THE SPOT  Pizza crust. Let's be honest. We 've all thrown away some.That's why Domino's brought the unexpected and ultra-delicious Pepperoni & Philadelphia stuffed crust. And thatâs why we created these print ads. To celebrate the end of sad leftovers or better say leftovers generally- of Domino's.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Cadbury launched a new Twirl. The UK's favourite chocolate bar, now in the UK's favourite flavour caramel. Thing is, it was limited edition. So limited, if everyone found out about it, there wouldn't enough to go round. So, to avoid disappointing people, we controlled the hype. PLAY THE SPOT  Diaper duty doesn't always go according to plan so Babyganics is launching Pootraits, a first-of-its kind online gallery comprising real reaction shots from parents, caregivers and diaper-changers across the nation.We're challenging the picture-perfect depiction of diaper duty so next time you're answering the call of someone else's duty, snap a reaction pic and upload to social media with the hashtag Pootraits VIEW THE SPOT Samsung: In Store It must have been love. But for AK and Samsung, it's definitely not over now. We all have those cherished old gadgets lying around the house. Now Samsung has a use for them. In their new Trade-In campaign, Samsung invites you to search out your old devices and trade them in for credit when you buy the new Galaxy S22. But letting go isn't always easy..AK gives the process of discarding old possessions a wonderfully fresh comedic twist by exaggerating those emotions in a way guaranteed to strike a chord with any sentimental soul. VIEW THE IN STORE SPOT VIEW THE ONLINE SPOT Canada's Prostate Cancer Foundation: Checkup Briefs Men are too embarrassed to bare it all for a prostate exam, but prostate cancer is almost 100% treatable if detected early. #CheckupBriefs are an evolution in men's underwear designed with convenient access to the prostate to make your next exam easier. For a chance to get a pair, book an exam and let us know @prostatecancerbc.VIEW THE SPOT  Johannes Leonardo has released this funny Volkswagen campaign titled, "The Unwritten Rules of the Road", which stars comedian Chris Distefano. VIEW THE SOFT SPOT VIEW THE DIBS SPOT VIEW THE PARK SPOT VIEW THE LANE SPOT VIEW THE THANK YOU SPOT VIEW THE ZIPPER SPOT  Supermarket Asda has recently rolled out its new loyalty programme, Asda Rewards, to all its 633 stores across the UK and online via its Asda.com website. The launch the largest of its kind in the past decade is supported by a major new advertising campaign from creative agency Havas London and media agency Spark Foundry, which runs until the end of the year. The campaign is inspired by the fact that shoppers using Asda Rewards earn pounds, not points building up a Cashpot by simply scanning their app when they check outVIEW THE SPOT  A trans activist, a rapper and a comedian talk openly and frankly about their life, inspirations, achievements, challenges, and why their hair is such a huge part of their headstrong personality. All while getting their haircut, in Bed Head's first-ever consumer-facing campaign. Bed Head has recently moved from only being available in salons to being found on retailers' shelves, so the agency was briefed with launching the brand to consumers for the first time. The agency created a new brand platform, 'Stay Headstrong' by delving deeply into Bed Head's punk roots and "don't give-a-f*ck" attitude, to enable Bed Head to engage with consumers in an authentic and meaningful way. VIEW THE LUCIA SPOT VIEW THE LILY SPOT VIEW THE FFSYTHO SPOT Interac: Sound Shopping With inflation and rising interest rates adding pressure to many Canadian households, recent research commissioned by Interac found that six in ten shoppers (62%) are looking for tools which encourage intentional spending. As a brand that aims to help Canadians stay in control of their money, Interac set out to explore creative ways to help. Music has traditionally been used to fuel purchase behaviours in retail, and given its recent development of a sonic ID, experimenting with how sound could positively impact and help add mindfulness to the shopping experience felt like a natural extension. Sound Shopping was created with this in mind. The integrated Sound Shopping campaign is informed by researchVIEW THE CONCEPT Ontario Lottery: Chatham Plays On Ontario Lottery and Gaming Corporation (OLG), in partnership with Major League Baseball (MLB), is immortalising the 1934 Chatham Coloured All-Starsâthe first all-Black team to win an Ontario Baseball Association Championship in a very unique way. OLG and MLB are bringing the team's memory back to life through baseball's popular video game, MLB The Show 22. OLG and MLB wants to draw attention to the important story of these baseball legends allowing their memory to live on through the global baseball community's next generation. Using the game's team editor function, OLG's creative agency partner The Hive recreated the Chatham Coloured All-Stars using historical photos and team artifacts. Family members of the team's players, as well as the Black Historical Society of Chatham, were also consulted. VIEW THE CONCEPT NFL Responsible Betting : Unbelievable Happens Los Angeles-based creative studio Imaginary Forces has partnered with NFL Responsible Betting to launch a campaign tackling the timely issue of sensible betting practices at the outset of the new season. Imaginary Forces embraced the creative challenge to depict football without highlighting individual teams or players, and to balance the excitement of the game with the importance of the message. VIEW THE SPOT  Oliver Peoples jet sets to the golden age of travel in Nineteen Sixties, a campaign that stars the Southern California-based eyewear brand's fall collection alongside a cast of characters influenced by '60s pop culture figures. Driven by the glamour of air travel during that distinguished decade, the energised visuals channel the spirit behind the new vintage-inspired Oliver Peoples acetate frames. Shot by fashion photographer, Yulia Gorbachenko, and captured in film by emerging director, Eva Dolezalova, the storytelling takes place at the famed TWA Flight Terminal. Notably, this New York architectural icon was first commissioned by Howard Hughes and designed by the visionary, Eero Saarinen. VIEW THE SPOT G Star RAW: Hardcore Denim Top model, actress and singer Cara Delevingne is the face of the new G-Star RAW Hardcore Denim campaign. The denim brand has chosen a tough female talent as the main character. The campaign was developed with The Family Amsterdam. Delevingne has proven herself to be a 'true original', through her rebellious outspoken character and her ability to show different aspects to her personality. She fits perfectly with the brand's tradition of working with unique talents.VIEW THE SPOT  A glimpse behind the scenes, and a look at the guidelines BBC journalists follow to bring you the news. Because if you know how it's made, you can trust what it says. VIEW THE SPOT British Heart Foundation: The Noisy Generation Nexus Studios and Mischa Rozema teamed up with Saatchi & Saatchi London to create 'The Noisy Generation', the latest call to action campaign for the cardiovascular research charity, British Heart Foundation in a 60-second commercial. The spot transports viewers on an archival journey through some of the transformative events of the '60s and '70s. Key cultural moments are represented such as the anti-war movement, the emergence of the contraceptive pill and the first heart transplant, all to the sounds of a quintessentially British rock anthem, Slade's 'Cum on Feel the Noize', In a move to inspire donations from the boomer generationVIEW THE SPOT Press Healthfoods: Express Yourself Plant-based nutrition brand, PRESS Healthfoods, has released a brand new campaign, ExPRESS Yourself, to coincide with a total brand refresh across all socials, website, and advertising platforms. The new look and feel is bright and bold, capturing the natural moments of exPRESSion. The campaign is empowering, joyful and authentic. It celebrates how unique health is to everyone and encourages people to exPRESS themselves through the power of health; no matter what that means to them, PRESS is there to support them on their journey.VIEW THE SPOT  The work, including a 60 second film and digital cutdowns, takes the viewer on an animated journey, introducing us to the origins of the Rum found deep in the forests of fantasy-like Suglarlandia, the home of the world's only premium Filipino rum, which is distributed globally. The island's native animals take the reins in guiding viewers through the lush environment as the narrator highlights Don Papa's most coveted treasure; sugar cane, which creates the noble spirit that is Don Papa Rum. Charged with growing appeal and awareness of Don Papa Rum amongst younger Millennials, the first work from Omelet Assembly employed their network of global makers to create the global campaign, drawing on their diverse backgrounds, ideas and concepts. The winning concept started with the end product: the bottle. VIEW THE SPOT Stacks: The Lawyers You Know In a striking break from traditional legal advertising, 'The lawyers you know' reflects the uniquely personal and reassuring style Stacks is known for, ever since E.R. Stack opened the first office back in 1931.The filmic centrepiece uses the analogy of a wild brumby being tamed by a Jillaroo to convey how the emotional volatility of the law can be mastered with an experienced, confident and caring hand.VIEW THE SPOT  A choreographed performance piece demonstrating the feeling of building with LEGO bricks. VIEW THE SPOT  :Launching a new flavor" is a tactic many brands frequently use to boost sales and stay competitive in the market. Usually, Snack Jack would launch a new flavour annually for those reasons, except for this year, when we did not have any new flavours to market. But we wanted to keep in touch with Gen Z in order to remain on top of their minds. Despite the many problems already existing in Thai society, Gen Z as well as many other Gens often go about solving them in such complicated ways that sometimes create endless new problems as a result. This 'Thailand Only'style of solving problems is what inspired us to come up with this communication tactic that every Gen Z can relate with.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Breast Cancer Now, the research and support charity, is launching a campaign created by BMB, encouraging people to talk more openly about breast cancer. The campaign is running during Breast Cancer Awareness Month (October), across TV, social and radio, and also supported in press and digital. It marks the first TV campaign from BMB since the creative agency was appointed to the Breast Cancer Now account last year. In the TV spot, 'Real Talk', a woman navigates life with breast cancer, from diagnosis through to treatment and beyond. Breaking the fourth wall and talking directly to camera throughout the spot, she shares with the viewers her real feelings, in contrast to the more carefully considered responses we hear her give to her friends and loved ones.VIEW THE SPOT  AXE premieres a series of animated digital vignettes starring award-winning artist, Lil Baby. Featuring three episodes in total, each piece takes fans on a fragrance-led journey through some of the rapper's most distinct memories associated with iconic AXE scents. Drawing inspiration from some of Lil Baby's favourite childhood animated series, as well as Japanese anime, each story is depicted through vibrant animation that feels straight out of a comic book. VIEW THE COOL OCEAN SPOT VIEW THE APOLLO SPOT VIEW THE PHOENIX SPOT Minecraft Elkjop Nordic: Urban Miner Nordics largest tech retailer Elkjøp Nordic has teamed up with Minecraft to take the popular gaming mechanics into the real world. The initiative aims to highlight the importance of recycling e-waste as well as contributing to real action. To produce electronics like a phone or a computer requires extracting valuable minerals and metals from our natural resources, and the world is running out of them. Recycling these electronics and the materials inside is a great solution for a more sustainable industry, yet most of us have old or obsolete electronics with precious materials inside that lie forgotten in drawers and basements. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  As the autumn and winter months roll in, KFC has launched its most recent campaign and it's all about the beauty of enjoying a KFC at home, via delivery. Whether you're peckish during your Sunday morning lie-in, enjoying chilling in your pants or just want to put your feet up on your table, the ads look at some of the things that would be frowned upon in a KFC restaurant, but that you can comfortably do at home when no one is watching. Featuring super slow motion coupled with a matter-of-fact voiceover and a heavy metal classic ' Breaking the Law' by Judas Priest as backing track, the ads leave little doubt about what's totally socially unacceptable in a restaurant (so don't get any ideas) - but that KFC delivery is here to the rescue.VIEW THE TABLE SPOT VIEW THE TROUSERS SPOT VIEW THE LIE IN SPOT The Bottle O: Good Value People At its core, the DNA of 'The Bottle-O' brand is grounded in uncomplicated fun even our name is uncomplicated and deeply entrenched in the colloquial language of us all. Its endearing charm is one that resonates with all Australians. We all know good value people in our lives, this campaign showcases all those legends out there we call 'good value'in a simple fun campaign we think really personifies our brand.VIEW THE PEOPLE SPOT VIEW THE DADS SPOT VIEW THE FANS SPOT  Gymshark's purpose is to empower young people to build a better future for themselves through exercise. Many of them love sports video games but don't do sports. We found that the most popular sports video games have a career mode: an option where players can improve while playing. That's why we teamed up with EA Sports to create a new line of smart clothing with textile sensors to connect physical and virtual sports. So the better you do in real life, the better you'll do in video gamesVIEW THE SPOT Autry Action People: Hyperbeast x Autry Autry, the US sneakers brand that last year launched a special model dedicated to American tennis legend Bob Lutz, has marked the opening of this year's US Open finals with a social film to mark Bob's 75th birthday. Bob Lutz was one of the top US players of his era, winning 43 doubles and 11 singles titles, a winner of five Davis Cups with the US team, and a five-time US Open doubles champion. Since then, his legacy has been largely left to the historical record and rarely remembered.VIEW THE SPOT Uber Eats : Chicken Drum Roll KFC is the most anticipated restaurant to be added to the Uber Eats platform in Australia. So to celebrate KFC's arrival on Uber Eats it made sense to make some noise about this much hyped link up. In the film we see G Flip receive a delivery and then witness them surprisingly use the KFC Drumsticks to perform a highly energetic drum solo VIEW THE SPOT Always Saudi Arabia: Not Hot Collection Always has teamed up with Saudi fashion designer Nasiba Hafiz to launch a heat-resistant fashion collection in Jeddah, Saudi Arabia, where temperatures often soar above 45 C (113 F) in summer. To beat the heat in style, Always x Nasiba Hafiz have unveiled The Not Hot Collection the world's first designer period wear inspired by Always Cool & Dry, a product that keeps women feeling cool on their periods by keeping moisture away from their skin. Hafiz is one of Saudi Arabia's most progressive fashion designers VIEW THE SPOT Golden Gaytime: Ice Cream Bites Unilever Ice Cream and Clemenger BBDO Sydney launch Ice Cream Bites for Golden Gaytime, Ben & Jerry's and Magnum Australia is a nation of snackers, and almost all of our favourite treats, have bite-sized versions to indulge in. That is, except for ice cream. Luckily for the sweet tooths, Unilever Ice Cream has launched Australia's favourite Ice Cream brands, Golden Gaytime, Ben & Jerry's and Magnum, in bite-size versions, providing Aussies with a new snacking indulgence. VIEW THE SPOT  Clemenger BBDO Sydney have developed another infectiously positive campaign for V Energy. Across TV, Outdoor, Social and BVOD, the V Bugs will, yet again, bring good vibes and smiles to audiences around Australia and New Zealand for the promotion of brand new energy drink, V Refresh.VIEW THE SPOT  Most children love candy. When they eat them, sugar causes germs in their mouths to produce acid that eventually damages children's teeth.When these germs were exposed to a scanning electron microscope (SEM), we found that they are very similar to children's favorite candies. So, we decided to show how they look and how you can eliminate 99% of them with Listerine Kids. No matter how sweet they look.VIEW THE AD  Failing economies, pandemic shortfalls, war, forced marriage, child labour, genocide, and more. There are myriad reasons that there are currently 260 million children worldwide who do not have access to equitable education, and if current trends continue, half of all children on Earth will enter adulthood without the skills to get ahead and achieve their dreams. On the eve of the Transforming Education Summit at the United Nations General Assembly, global children's charity VIEW OUTDOOR The Ballet Of Creativity Why spend 2500 billable hours doing something completely unrelated to your business? Copenhagen-based agency &Co. dared a total work life turnaround to ensure that time spent on work doubled as time spent on life. How? By making ballet dancing part of the workday. Not to help employees nail a plie, but to make sure that going to the office also meant being challenged, achieving personal growth and the great human experiences, you normally seek out in your time off. Experiences that, in addition, unleash the creative mindset no business can survive without. VIEW OUTDOOR |
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New spot from Juniper Park TBWA for CIBC