 |
Tv
Always Saudi Arabia: Not Hot Collection
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Always has teamed up with Saudi fashion designer Nasiba Hafiz to launch a heat-resistant fashion collection in Jeddah, Saudi Arabia, where temperatures often soar above 45 °C (113 °F) in summer. To beat the heat in style, Always x Nasiba Hafiz have unveiled The Not Hot Collection – the world’s first designer period wear inspired by Always Cool & Dry, a product that keeps women feeling cool on their periods by keeping moisture away from their skin. Hafiz is one of Saudi Arabia’s most progressive fashion designers whose daring fabrics, vibrant colours and delicate tailoring are changing the way the world sees Saudi fashion. Flowing, comfortable and timeless, her clothes are created with the region’s intense heat and humidity in mind, making her the perfect collaborator for the Not Hot Collection. The collection is made using Cool & Dry performance fabric, and features the same soft, tactile mini perforations as the surface of the Always Cool & Dry pad to keep moisture and heat away from skin.
Arabic writer: Lama Bawadi Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
