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Vidal Sassoon: Dynamic World, 1
Created for Vidal Sassoon’s (VS) styling range, the high-energy films (with a touch of humour) make a bold statement about personal expression, as we see a young pair create fresh new identities for themselves, swiftly going from style rookies to style icons.
Shot in-studio and using innovative motion graphics, bold colours and exciting camera techniques, the films show a versatile visual language that speaks to a new generation. A series of fast-cut shots show our pairs’ journey to achieving their perfect individual styles. The VS space is enhanced by graphic installations that reflect the brand’s edgy and colourful identity.
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