Seen and notedStockholm Art Week: Human Canvas
Stockholm Art Week is an annual celebration of Stockholm's prominent art scene. The platform joints with leading Nordic art fairs, alongside many of Stockholm's most respected museums, institutions and art spaces that will arrange special exhibitions and events throughout the week. Our mission was to attract new audiences to Stockholm Art Week's exhibitions by democratizing art. In Stockholm, 1 in 3 people between the ages of 18 and 49 have already discovered and engaged in one art form tattoos.
VIEW OUTDOOR Pernod Riccard: The Art Of Tom
This piece of film was handcrafted like every bottle of TOM and each frame of the online film was given away as a unique RSVP mechanic to a special pre-launch event.Agency: Ogilvy & Mather New Zealand
VIEW THE SPOT Ishii Clinic: No Salt Restaurant
Excessive intake of salt is a global problem. At the Ishii Clinic, there are many patients suffering from hypertension, cerebral strokes, cardiac infarctions and other diseases, that are complications caused by the excessive intake of salt. And these patients become unable to eat flavourful meals using salts. Dr. Ishii aimed to realize a balance of the "Health of Patients" and "Delicious Meals with Salt Flavour". Agency: JWT Tokyo.
VIEW THE CONCEPT Make Wish Foundation: MemoriesGatorade: Serena Matchpoint
Gatorade invites you to take a journey through the career of Serena Williams as you attempt to win the match point of everyone of her 22 major victories through this interactive game. Agency: TBWA/Chiat/Day, Los Angeles.
VIEW THE CONCEPT Ikea : Meet The Stars Of The Ikea Catalogue
IKEA Belgium has launched its new catalogue and it did so with a surprisinglyâ tongue-in-cheek ad, reminding us just how funny a bruised ego can be. A 2-minute commercial takes us behind the scenes of the 2017 IKEA catalogue photoshoot, and into the minds of the models featured in the iconic catalogue.Agency: DDB Brussels
VIEW THE SPOT V Energy: V Pure
The energy drink category is in decline. People still want energy but they they don't want all the artificial additives. So we created a new kind of energy drink made with only six natural ingredients and nothing else. Then we created a piece of content to launch it that is a celebration of pure, natural human energy. A piece of film that leaves you feeling positive and energised. Much like drinking a bottle of V Pure.Agency:Colenso BBDO
VIEW THE SPOT James Boag: Return To Rugged
James Boag, in collaboration with Tourism Tasmania, Land Rover, Canon & MJ Bale, follow influential Perth based photographer Jarrad Seng as he embarks on a quest to rekindle his inspiration in the rugged wilderness of Tasmania. His journey, one of curiosity, adventure & discovery, is a stark contrast from the fast paced hustle and bustle of Jarrad's life in the city. His artistic pilgrimage is captured in this stunning cinematic film entitled Return To Rugged.Agency: Infinity Squared
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This branding campaign is FirstEnergy's first-ever to not make any claims for, or even feature, the utility or its staff.Agency: Marcus Thomas
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On social media, people love to brag (we know who they are.) So much so that the #humblebrag has become a bit of a social phenomenon. Inspired by real social posts of people bragging about their Internet speeds, we helped Cox raise awareness of their 1 Gig Internet offering, Gigablast, through a social campaign. The Guide to Brags campaign features local Chicago comedians and will run across Facebook, Instagram and Twitter with social videos optimized for capturing maximum attention in the feed.Agency: FCB Chicago
VIEW THE SPOT California Lottery: Happy Dance
In a :60 online spot titled "Happy Dance", we see one lucky winner's celebratory dance grow bigger and bigger as his prizes multiply until heâs doing an epic, show-stopping dance routine throughout a local grocery store. After all, when the prizes multiply, so do the good feelings.Agency : David & Goliath
VIEW THE SPOT OLX: All We Need
This spot from Publicis Machine South Africa shows how through an online trade portal people are able to better their lives and fulfil their dreams.
VIEW THE SPOT Tourism Victoria: Wander Victoria Again
Clemenger BBDO brings more visitors to the Australian state of Victoria with this spot
VIEW THE SPOT Savanna Cider: Cards
Leveraging the energy and conversations surrounding China's performance at the Rio Olympics, Nike China unleashed "The Next Wave" - an anthem film to kick off "Just Do It" campaign by Wieden + Kennedy, Shanghai. No matter who you are it doesn't matter how you do it or where you do it with Nike. The film takes viewers on a nonstop journey from a small trickle to an unstoppable wave made up of the next-generation of Chinese athletes. We even pass a few familiar faces and voices along the way, like Liu Xiang (retired national hurdler), LiNa (retired national tennis player) , Mr Sun (senior marathon runner) and Selina (Encouraging singer from Taiwan).
VIEW THE SPOT Kenzo World: Le Nouveau Parfum
Kenzo World is the new perfume created by Carol Lim & Humberto Leon and KENZO Parfums. To launch the range Spike Jonze directed this film starring actress Margaret Qualley with an original track by Sam Spiegel & Ape Drums feat. Assassin "Mutant". "Spike and I have always collaborated on each other's projects," said Humberto Leon in a statement. "One of the most admirable parts of working with Spike is his ability to storytell and push the boundaries. He is a visionary like no other and I am constantly inspired by him. It is super exciting to be able to work on projects with friends.â
VIEW THE SPOT Meat and Livestock Association: The Trinity Experiment
The results of a secret 30-year experiment to test the principles of a healthy balanced diet have been released, in a new documentary entitled "The Trinity Experiment" for Meat & Livestock Australia, created by The Monkeys. The film follows the somewhat extreme scientific study of identical triplets who were separated at birth 30 years ago and raised precisely the same, except for one pointed difference - their diets. The first was raised purely on green vegetables only, the second on meat only, and the third, on a healthy balanced diet. The campaign consists of a film trailer, a long-form online film, and three breakout films that catch up with each of the triplets as adults, each demonstrating the consequences of their extreme diets on their long-term development.
VIEW THE SPOT Rebel Sport: What's your why?
Like an emotionally charged, locker room pre-test pep talk, Ogilvy NZ's campaign featuring professional athlete Malakai Fekitoa and Detroit based motivational speaker, Eric Thomas, illustrates WHY fierce motivation can be a powerful driving force to defy odds and prove even the staunchest of critics' wrong.
VIEW THE SPOT VIEW THE BTS FILM Zulu Alpha Kilo: Zulu Wants Trump Clinton
After winning 2016 Ad Age Small Agency of the year, Toronto-based Zulu Alpha Kilo pitch Trump and Clinton with tongue in cheek video aimed at cracking U.S. ad market. Frank Zulu is the agency's fictional founder, created for their own industry mocking parody website.
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A cute goldfish in a bowl behind the rear window of a car attracts the attention of a little girl in the car behind it. She looks like she wants to see it better. A message from Zavod for the Russian Association of insurance companies in cooperation with the traffic police.
VIEW THE SPOT Wendy's Baconator: Australian Beef
Wendyâs via VML has released three new Baconator short stories reinforcing the importance of Wendyâs meat being always fresh, never-frozen.
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The very first animated shortfilm for Wong Supermarket, created by Wunderman Fantasia Peru and produced by Plan B.With the copy and message: "We never stop being kids when we keep imagining" this shortfilm was the main content for the re-release of Wong's Toy Store, called Wongderland, and was played on national cinemas.
VIEW THE SPOT Standard Bank: Never Stop Moving Forward
Sun's treatment was all about bringing the human element to a depiction of Africa as a place of possibility. "Industry is because of people, so we focused on finding the humanity and emotion in each of the sequences," says Sunu, who also focused on finding fresh imagery for the Africa rising narrative, flipping expectations wherever possible. Agency: TBWAHuntLascaris, South Africa
VIEW THE SPOT Guest Judge: Chuck McBride, founder/CCO, Cutwater, San FranciscoThis week's guest judge is Chuck McBride, founder and chief creative officer at Cutwater, San Francisco. Best: Ikea. The Ikea catalog is a bible for many and coming up with ideas that keep it fun and interesting would be a pressing challenge. What I liked about this idea the others lacked was self-deprecating humor. All the others seem to try hard to prove themselves with visual escalation where this one remained stark and simple. READ MORE Triathlon Sport: Blocked Clothes
In Peru, thousands of disabled athletes do not attend international competitions due to lack of financial support. That's why Triathlon Sport and FEDENADIF joined forces to raise funds. To achieve this Anarchy, Lima asked those who share the same passion for sports.
VIEW OUTDOOR Kygo Life: Music Meets Fashion
Good Morning, Oslo has created this interactive website for Kygo Life when "Music Meets Fashion."
VIEW THE CONCEPT Anti Trump: BFF
SS+K, New York has created "BFF Trump", a facebook messenger website which allows you to talk to Trump and hear his outrageous quotes.
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Tom Gore Wine is the work of a farmer. A real human person working real hard to bring you the best kind of wine California has to offer. You need to respect all the man hours and care that go into it.Agency: Mutayzik Hoffer, LA
VIEW THE GUN SPOT VIEW THE WHO SPOT The Humane Society: Where Do Puppies Come From
Where do puppies come from? Rokkan asked kids and the answer isnât as simple as you'd think. Sign the Puppy Pledge today and help change the story for more dogs.
VIEW THE SPOT SABC TV Licences: Bar
Your TV works hard for you. Treat it right. Pay your Business TV Licence.
VIEW THE BAR SPOT VIEW THE GYM SPOT VIEW THE HOTEL SPOT Innisfree: Shanghai Disneyland
Nature cosmetic brand Innisfree has built a unique brand experience zone in their new store at Shanghai Disneyland. POSTVISUAL helped turn the small store into a huge virtual reality experience for their customers.
VIEW THE CONCEPT Amarula: Made From Africa
Where some see door hardware, Schlage see's limitless potential to make your home and life smarter, safer and more beautiful. Agency: Young & Laramore, Indianapolis.
VIEW THE SPOT Irish Thoroughbred Marketing: Legends
Ireland is home to some of the most famous racehorse trainers, jockeys and breeders in the world and this showcases the exceptional quality available through Irish Thoroughbred Marketing. The Publicis, Dublin executions use photographs of two famous Irish racehorses; Sea the Stars and Annie Power, and through the use of dramatic illustration, we transform those photographs into the true legends that those horses have become.
VIEW THE FIRST AD VIEW THE SECOND AD Nike: Tribute To Caster
Arcade Content's Kyle Lewis directed 'Unlimited Fight,' Nike's latest, which tells female athletes to not let limits define them. The piece salutes Caster Semenya's will to succeed even as her legitimacy as a female athlete has been continually contested on the grounds of society's deep-seated fear of that which is different. Caster's courage and determination is celebrated through a montage of powerful portraits of teenage girls staring into camera while a voiceover delivers a message about society's tendency to hold female athletes back instead of allowing them to flourish.
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You think this is gross? You wouldn't believe how gross the fashion industry can be, it's one of the dirtiest industries on the planet. Learn why and clean it up at https://wearpact.com/about. Change starts with your underwear. Agency: Denizen Company.
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Happy United has released this powerful PSA for LGBTQ issues: distraught young man peers from the ledge of a rooftop, tormented by his parents inability to accept him. As he contemplates his potential last step, another layer of his story is revealed.
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