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Seen and noted
 For-profit healthcare is already seeping into Ontario, even if you're not noticing it. This is increasingly dividing those who have from those who have not. If we continue to let the Ontario government work behind the scenes to privatize our public healthcare system, our lives will increasingly be at the mercy of profit.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Following Volkswagen's recent effort to reaffirm its positioning as a love brand and revive the entertaining and unique storytelling style that the brand has been built upon, this captivating new commercial (signed by DDB Voltage) highlights the well-known struggle of squeezing into tight parking spots. VIEW THE SPOT  The Angie Schlegel brand presents its new collection El Amor va con Todo, with web videos, focused on the concept and the sensory world of the collection. Two cuts created for the brand's social networks.VIEW THE SPOT  ARCOR probably has the largest catalog of gluten-free products in the country. To promote it, we created a campaign during Celiac Disease Month (May), focusing on the most concerning symptom for our children: growth retardation. The goal was to encourage parents to take their children to pediatricians and download our gluten-free products catalog from our website. VIEW THE MARTI AD VIEW THE SANTI AD VIEW THE GEORGE AD Amnesty International: Earthquake âTo protect human rights we can only count on one AIâ is the creative concept of the newest campaign by Bar Ogilvy Lisbon celebrating the 62 years of Amnesty International.During a time when Artificial Intelligence has been redefining our lives with the promise of helping us in various areas and tasks, including the possibility of replacing humans, Amnesty International and Bar Ogilvy Lisbon launch this campaign reminding that there's still no technology that can replace people regarding human rights.VIEW THE SPOT VIEW THE EARTHQUAKE AD VIEW THE FOOD AD VIEW THE LGBTI AD VIEW THE IRAN AD VIEW THE AFGHANISTAN AD VIEW THE UKRAINE AD Lifelink: Heart When you become an organ donor at Lifelink, you give the gift of life to numerous patients in need.VIEW THE HEART AD VIEW THE KIDNEYS AD VIEW THE LUNGS AD VIEW THE PANCREAS AD Clothing Please: Mt Garment Standing tall as a blight on the Australian landscape is Mount Garment. At 2460m above sea level and with a base diameter of more than 600m, it now towers above Mount Kosciusko. Australia's highest mountain isn't a natural wonder, but a symbol of the nation's overwhelming clothing waste crisis over the past decade. Layers upon layers of discarded garments, forgotten trends, and fleeting fashion fads have accumulated at a rate of more than 800,000 tonnes every year. VIEW THE SPOT VIEW THE AD  Sardinia, an Italian island, is a land of great wines, such as those from the Giogantinu winery.VIEW THE AD Volkswagen: The Blind Spot South Africa has one of the highest road accident rates in the world. Many involve objects in the blind spot. Volkswagen has a solution. Blind Spot Monitor. To bring this feature to light, Volkswagen launched a campaign that people never saw coming.Using a specialised paint called Black 3.0, a paint so dark it absorbs 99% of light and removes all definition, Ogilvy Cape Town created "The Blind Spot"a series of "invisible" life-size installations featuring objects that would commonly be found and missed in your blind spot VIEW OUTDOOR  In Ukrainian cities such as Kharkiv, Chernihiv, Sumy, and others, which have been affected by Russian military aggression, the bicycle has emerged as the primary mode of transportation. These cities face challenges due to disrupted or completely non-functional public transportation systems and a scarcity of fuel. Consequently, bicycles have become one of the most efficient means of mobility for delivering humanitarian aid and enabling the movement of essential personnel. By assisting the Ukrainian people in their quest for mobility, Europeans contributed to saving lives during this time of war. VIEW OUTDOOR  PepsiCo, in partnership with Special Australia, quite literally took their message "(food) tastes better with Pepsi Max" to every major burger mecca on International Burger Day (28 May), to challenge Australiaâs 'default cola' order with food. Because burgers deserve better.VIEW OUTDOOR  Bespoke passport stamps that highlight how Heathrow Express has started customers on their journey to some of life's biggest milestones feature in a new campaign to mark the high-speed rail link's 25th anniversary. It breaks on May 29.VIEW I DO OUTDOOR VIEW BIG BREAK OUTDOOR VIEW JOSHUA OUTDOOR VIEW DESERT OUTDOOR VIEW SAFARI OUTDOOR Red Baron Pizza: Sharing In response to an update on sharing from a global streaming network, Red Baron is giving fans the opportunity to 'Share Something Awesome' instead of passwords The new campaign, 'Red Baron Pizza Sharing,' is encouraging users to share a frozen pizza with friends, family and loved ones because, although users may not be able to share passwords, they can still share something delicious: pizza. And with Red Baron, sharing isn't just allowed - it's highly encouraged. VIEW THE CONCEPT Spotify: Have You Heard Have you heard the latest from JT & AK? Have you heard? When Spotify wanted to bring their promise of 100 million songs to Kenya, they were looking for something and someone extraordinary. Instead they got two: Spitfire Directors JT and AK. And what a combination. Each of them brought the collective power of their unique creative strengths to the commercial. VIEW THE SPOT  We know how vital water is to our existence, to our ecosystem. A life supporter in every form. As responsible citizens we must use water judiciously and preserve this precious resource for generations to come. This World Water Day, we urge everyone to save water and play their part in preserving the planet.Issued in public interest by Finolex Pipes.VIEW THE SPOT  After a turbulent few years, Qantas are back to being the familiar faces that begin and end Australian journeys. For the latest instalment of the much-loved 'Feels Like Home' campaign, we launched an emotive story that would both reconnect Australians with the brand, and evoke a sense of new beginnings. VIEW THE SPOT Bridgestone MEA: The Lane Change Song Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. Among the leading causes of fatalities in the UAE is reckless lane changing. Extensive research spanning two decades has shown that constant lane-changing has been proven to be neither safe nor particularly useful. VIEW THE SPOT  In its latest campaign created by BBH London, Audi UK is bringing to life its pioneering approach to electric vehicle leadership, showcasing its innovation and progress, in a partnership with the acclaimed BRIT-award winning singer/songwriter Jorja Smith. The campaign features an interview film alongside striking stills, charting Jorja's career progression, exploring how she forged her own progressive path as artist and musician. It highlights the congruence of Jorja's values and Audi's 'Living Progress' brand narrative. VIEW THE SPOT  Marking its centennial milestone, the House of Suntory has begun rolling out a stylised campaign that encapsulates the rich cultural history and nostalgia of the Japanese whisky distiller. Created by production company The Directors Bureau, the multifaceted campaign encompasses a tribute short film directed by Sofia Coppola, and a mini-documentary series creative directed by Roman Coppola. Like the spirits it celebrates, the project is meticulously crafted, conveying the House's pioneering journey and encompassing philosophy through meaningful visuals. VIEW THE SPOT Edith Cowan University: Creative Thinkers Made Here Creativity is not just a talent that some people possess and others don't, but rather a skill that ECU can teach, develop and nurture. By embracing a culture of creative thinking, ECU hopes to inspire its community to think more critically, ask more questions and embrace innovation to develop more creative solutions to the complex problems of the age. From Engineering to Business, Science to Nursing, creative thinking is an integral part of the University's approach to teaching and learning.VIEW THE SPOT  Heroes walk among us - or behind us. So it's time to Uncrap the World and save it from the bottom up. Simply by switching to Who Gives A Crap's eco-friendly toilet paper made from 100% recycled or bamboo fibres, people can save trees and help build toilets for billions of people. It's time to stand up by sitting down.VIEW THE SPOT T Mobile Netherlands: Think Unlimited T-Mobile Netherlands today launched a social media activation for the Netherlands experience 'Think Unlimited'. In the lead role is Court (22) who is a deaf dancer and performer with his mother tongue being Dutch Sign Language (NGT). Together with artists sor and Sigourney K, this campaign sees him release a track, dance and an accompanying TikTok filter to introduce young people to Dutch Sign Language. The new track is aptly named 'Body Language'. The activation is part of the 'Think Unlimited' campaign, previously launched on TV with Dutch rapper and spoken-word artist Fresku. Both come from the creative minds of Amsterdam-based agency TBWANEBOKO. VIEW THE SPOT  One of the most significant aspects of a woman's life is menstruation. It can sometimes feel like a hindrance, causing physical discomfort or limiting a woman's abilities. However, with proper support and resources, women can manage their menstruation and continue to excel in their daily or professional lives.VIEW THE SPOT Baidu ERNIE: A Peace-Connecting Painting Taiwan hasn't reunited with China's mainland due to long-term political confrontation since 1949. Similarly, a celebrated Chinese painting is also separated, that is Dwelling in Fuchun Mountain, accomplished by Huang Gongwang in 1350 during the Yuan Dynasty. Unfortunately, the landscape painting was severed by fire into two halves by one of its collectors centuries ago. The central part of the painting is lost forever. At present, half of it is conserved at Zhejiang Provincial Museum in Chinese Mainland while the other half, at Taipei Palace Museum in Taiwan. People have the strong emotions for the reunion of the painting by peaceful means. IDEA: A Peace-Connecting Painting: For this, we bring these two separated scrolls from museum to mobile phone, and fulfill the reunion of them. TOPic & Loong used Baidu AI technology to learn the brushwork and style of the original painting Dwelling in Fuchun Mountain to complement the missing part of the painting. Users can input some simple brush strokes that transform into landscape style patterns as the missing part to reunited the scrolls. Everyone can become a master of ancient Chinese landscape painting. At Huang Gongwang's memorial hall, tourists can merge the separated paintings together with mobile phones using Baidu AI technology. With just simple lines, AI brush connects paintings and emotions for peace. The campaign has been widely covered by the national press, such as CCTV and People's Daily and also by media from Taiwan. It has been reported by a total of 421 media outlet. On Weibo (social app), the campaign was listed among Top 3 trending topics. 260 million people have read the topic on social media, and nearly 1 million people participated in the creation. Users share their creations and give good reviews.VIEW THE CONCEPT  Peloton announced the start of the company's next chapter as it repositions from the perception of an in-home bike company to reflect everything Peloton has to offer everyone, at any level, wherever they are. Peloton's relaunch begins with a vibrant new brand identity and campaign; new Membership tiers and offerings on the Peloton App; and a new feature, Peloton Gym.VIEW THE SPOT  Worried your most personal data might get into the wrong hands? The Health app on iPhone helps you control who sees your health data and who doesn't. Because when it comes to your health, privacy matters. VIEW THE SPOT  Kraft Mac & Cheese is launching a brand-new Deluxe Frozen offering, new hero spots, and a celebratory, limited-edition Frozen (A)isle sweater. For the first time ever, Kraft Mac & Cheese is bringing its beloved Deluxe offering to the freezer aisle. Available in Original Cheddar and Four Cheese, Deluxe Frozen features perfectly cooked macaroni pasta covered in a creamy, homestyle cheese sauce and topped with real cheddar cheese. Kraft Mac & Cheese Deluxe Frozen will be rolling out in major retailers nationwide VIEW THE GRANDMAS SPOT VIEW THE CAT SPOT VIEW THE HOT WATER SPOT  According to estimates by dgti, around half a million people in Germany do not identify with the gender assigned at birth. Many report not wanting to look at or share their childhood photos after a successful transition. This may be because these photos strongly contradict their gender identity and may remind them of the challenges of life pre-transition. The Project "Saved Memories" aims to help trans people be more comfortable with their childhood pictures. VIEW THE SPOT Line: Ghost Alert Taiwan's smartphone penetration rate is the second highestand the Taiwanese play on their phones for 3.28 hours a day. That's more than any other country.And a staggering 37% of people have had accidents using their phones while walking.Causing injuries, and even loss of life.Our challenge was, how could we get people who love scrolling their phones, to put their phones down? VIEW THE AD  The News Media Finland has launched a campaign in the Finnish capital Helsinki using deliberately trashed posters inside billboards to depict the world without truthful journalism. The poster 'Don't Trash Your View of the World' demonstrates what happens to our perspectives in a world without reliable information. Trashed posters have caught the attention of passers-by in the streets of Helsinki. The posters display a demonstration of a narrowed worldview caused by consuming only information that reinforces one's own bubble. VIEW THE AD  Providencia, in addition to being a sugar brand, also protects biodiversity through various actions. That's why, for International Earth Day, we wanted to raise awareness about our endangered species through three graphics designed with stereograms that showcased only a habitat without animals. This aimed to urge people that if they didn't help protect the environment, no matter how much effort we put in (like viewing a stereogram), we would no longer be able to see or detect any animals.VIEW THE CAUCA AD VIEW THE TURTLE AD VIEW THE HUMMINGBIRD AD  Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.VIEW THE AD  A few years ago, there was news that shook the whole world: colored pencils were running out! However, it is not because children have been using an excessive amount. In reality, it was the adults who were consuming more colored pencils in the United States, Brazil, and New Zealand that were causing this shortage. Here in Bolivia, we live in a difficult time due to COVID, an unstable economy, job scarcity, civic strikes, etc. All of these are situations that can generate a lot of stress in adult life. So, why don't we motivate adults by inviting them to participate in recreational activities such as coloring? To motivate them, we made a campaign made up of six mandalas that reflect real-world, day-to-day experiences. We invite adults to color their problems and at the same time, remind them to never stop being kids. VIEW THE BABY AD VIEW THE TRIP AD VIEW THE SCHOOL AD VIEW THE CLEANING AD VIEW THE WORK AD VIEW THE PETS AD  In Chile there is a fight about which company has the best fiber optic, currently Movistar has been chosen 2 times in a row as the most stable and the fastest, this is why we positioned ourselves as the best internet option. We were inspired by the first thing people do when they don't have internet because of other companies: memes.VIEW THE HALL AD VIEW THE BATHROOM AD VIEW THE ENTRANCE AD  The majority of AAA online games have their servers hosted in countries such as the United States, Australia, Germany and Japan, causing the gaming experience in South America to be affected by unbalanced conditions that frustrates the player who seeks to make the most of their potential, leaving almost null opportunities to excel in the E-sports against players who have connection advantages.VIEW OUTDOOR 1 VIEW OUTDOOR 2  Hallyu, or the Korean wave of culture, is a phenomenon that continues to leave its mark on the world. As a sponsor and partner of the V&A's Hallyu! The Korean Wave exhibition, the Korean luxury car brand Genesis created a street art mural in London. The premium automotive brand collaborated with Innocean Berlin and the renowned Korean artist Joonho Brian Ko, to bring the mural to life with augmented reality technology. VIEW OUTDOOR Santander Bank: Bus Stop Business Grow GO According to data from the World Population Review, the city of Sao Paulo is the fourth largest city in the world, with the district, Capao Redondo, housing 268.7 thousand residents. Based on this information, Santander, one of the largest private banks in Brazil, has reaffirmed its commitment to society through an innovative initiative aimed at supporting small local businesses in the Capao Redondo region, an underprivileged neighborhood in the city of Sao Paulo. Known as "Bus Stop. Business Go", involves renovating 100 bus stops and donating the corresponding advertising spaces to over 400 entrepreneurs in the areaVIEW OUTDOOR Long Covid Europe:Long Covid Mode Even though covid-19 as a global health emergency was declared over at the beginning of May, it does not mean that it has disappeared. People around the world are still affected by the virus. According to the WHO, one in ten covid-19 infections leads to long-term health problems. Currently, millions of people are living with long covid, and this number continues to grow. As diagnostic and therapeutic options are currently inadequate, many of them could suffer from health limitations for the rest of their lives. VIEW THE CONCEPT |
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