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Peloton: Anyone, Anywhere
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Peloton announced the start of the company’s next chapter as it repositions from the perception of an in-home bike company to reflect everything Peloton has to offer everyone, at any level, wherever they are. Peloton’s relaunch begins with a vibrant new brand identity and campaign; new Membership tiers and offerings on the Peloton App; and a new feature, Peloton Gym. With today’s launch, Peloton is declaring itself open and available for everyone to experience its expert Instructors and world-class content, even for free. The new campaign is focused on capturing Peloton’s fitness offerings for all ages, levels, and walks of life. Stink Studios was appointed as a global creative partner and wrote the campaign. After delivering several digital experiences, social campaigns and OOH campaigns for Peloton, this is Stink Studios' first integrated campaign for the brand.
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