Peloton: Champions Collection

Peloton has launched a new campaign starring nine current and former Olympians and Paralympians. The campaign is created by adam&eveDDB, which Peloton appointed to handle its advertising around the Olympics after a pitch late last year. The campaign and features runner Usain Bolt, the world’s fastest man and Olympic gold medalist; world record holders Allyson Felix and Scout Bassett; track and field champion Andre De Grasse; surfer John John Florence; swimmer Kathleen Baker; gymnasts Becky Downie and Ellie Downie; and tennis champion Angelique Kerber.