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Peloton is launching this Friday, July 23rd, it’s latest campaign It’s You. That Makes Us., which puts a spotlight on how the Peloton Member community organically forms connections … read moreand supports one another via mutually shared motivations and interests. This is an extension of Peloton’s Champions Collection training partnership announced earlier this year. It’s You. That Makes Us. will offer a glimpse into how, even if they’ve never had the opportunity to meet face-to-face, Members of the Peloton community inspire and push each other. A number of the elite athletes from the Champions Collection, including Peloton Member Usain Bolt, are amongst the Peloton Members featured in the campaign. It’s You. That Makes Us -- which includes paid TV, OOH, OTT, social, Instagram, Facebook and YouTube -- was produced in partnership with creative agency Adam+Eve. The 0:30 television spot will air nationally at launch, in the UK. It will be supported by a 0:30 athlete spot, featuring Usain Bolt, as well as additional, individual athlete stories that will post on Peloton’s social channels between the 23rd July and 8th August. It is Peloton’s way of celebrating and thanking its Community, while also welcoming others to be a part of an incredibly engaged group of 5.4 million Members globally.
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SVP Head of Global Marketing & Communications: Dara Treseder
SVP Global Creative: Bryant Brennan
VP Global Strategic Marketing: Jamie Herbert
VP Global Creative Operations: Joanne Peters
Senior Director, Advertising: Mimi St. Gelais
Director Strategic Marketing: Emily Shattan
Senior Strategic Marketing Manager, Sports: Sam Fink
Agency
Managing Director: James Rowe
Head of Production: Victoria Bennett
Chief Strategy Officer: Alex Hesz
Senior Strategist: James MacAskill
Account Directors: Erin Brogan, Campbelle Saville-Smith
Account Manager: Rosa Aaronovitch
Integrated Producer: Sion Prys
Associate Producer: Sean Tanner
Head of Design: Mitch Horton
Senior Designer: Kelsey Plantas
Media agency: Horizon
Talent Agency: The Marketing Arm
Production
Global President Commercials & Brand: Davud Karnassioun
Head of Production: Nick Fuller
Edit
Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Lisa Barnable
Editor: Paul Hardcastle
Assistant Editor: Ben Elkaim
Post Production
Post Production: The Mill
Head of Production: Bethaney Phillips
Production Supervisor: Colin Blaney
Senior Producer: Catherine Fischer
Associate Producer: Katharine Mulderry
Colour
Color: Company3
Senior Producer: Matt Moran & Mario Castro
Audio
Colorist: Sean Coleman
Audio: Wave Studios NYC
Executive Producer: Vicky Ferraro
Producer: Eleni Giannopoulos
Audio Engineer: Aaron Reynolds & Chris Afzal
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