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Seen and noted
 Smooth FM's new brand platform 'Together in Music' is spearheaded by a brand film that shows audiences that the music on Smooth FM is so unifying, not only does it transcend generations, genders, and borders it transcends galaxies.VIEW THE SPOT  The Sharpening ApronKnives that are always ready! ContextCarnival, the most important Bolivian celebration, arrives in February. This celebration is not only accompanied by music and drinks, but also with a lot of meat. Beef Club is a local store that sells different cuts of vacuum-sealed meat along with everything needed to make a barbecue. It is found only in Santa Cruz, a city which accounts for 33.7% of the national annual meat consumption, making it the most carnivorous city in the country. VIEW THE SPOT Artotel Group: Rockstar Status Ogilvy Singapore and Artotel Group have come together once again to make a bold step towards redefining customer loyalty in Southeast Asia's hospitality landscape. Introducing the Rockstar Status. The first-of-its-kind loyalty program where they reward their most loyal guests with a night where anything goes. And they mean anything.VIEW THE SPOT VIEW THE ADS  The campaign spotlights real-life career experiences faced in everyone's professional journey. The film 'Office' tells the story of a member whose role wasn't a great fit and who uses LinkedIn Premium to find a job that is. On the other hand, 'Presentation' tells the story of a member slowly and painfully losing her audience in a presentation, only to pull it back together with the help of LinkedIn Learning, which is part of the LinkedIn Premium experience. Lastly, 'Interview' tells the story of a member who figured out how to stand out in a job interview with the help of LinkedIn Premium's AI-powered job search. VIEW THE 3 SPOTS Riyadh Sea: Knockout Chaos After'Day of Reckoning' and 'Ring of Fire', their latest campaign 'Knockout Chaos' has gone live featuring the former unified World Heavyweight Champion Anthony Joshua and former MMA Heavyweight Champion and new Heavyweight Contender Francis Ngannou in all-out brawl. The film is a promotional trailer for the fight that is set for 8th March at the Kingdom Arena in Saudi Arabia and is part of Riyadh Season. VIEW THE SPOT  Created in partnership with NY-based content studio Bindery, the centrepiece of the campaign features two :30 TV spots, 'Bladestone' and 'ZipDish.' The ads show how investors often navigate the world through a lens of potential investment opportunities in their everyday life. VIEW THE 2 SPOTS Courageous Conversation Global Foundation: Erased Does America the Great censor voices? Does the Home of the Brave shy away from the past? When we remove stories of liberty, freedom, and bravery we erase values we believe in. And without those, are we who we say we are? Help defend students' freedom to learn at AmericaErased.usVIEW THE SPOT VIEW THE 3 ADS  In Chile, animals are regulated by the Civil Code, classifying them as either movable or immovable property, considering them as things or objects. This regulation was enacted on December 14, 1855, and has not been under any modifications to this day. VIEW THE AD McDonalds Canada: Happy Opening Designed by Cossette, the visuals evoke the pleasure of celebrating by displaying a burst of confetti a universal symbol of joyous occasions. Featured are iconic McDonald's menu items like the legendary Big Mac, World Famous Fries, McFlurry, and Egg McMuffin.VIEW OUTDOOR VIEW THE 6 PRINT ADS Panhead Custom Ales: Slay To Pay Panhead is a beer brand on a mission to liberate people through the power of hot rods, Harleys, heavy music and premium quality beer. So, we created Slay to Pay a world first interactive guitar amp where you slay the guitar to pay for a beer. The machine uses AI-assisted audio fingerprinting to decide whether your guitar slaying is worthy of a brew. VIEW THE CONCEPT teamvaccine: The Most Exciting Vaccine The brief was simple: piggyback on the excitement of Africa's biggest football tournament to promote male involvement in vaccination. PLAY THE 2 SPOTS  We're just getting started. Who's ready to change the game? Find your courage. This season, travel through virtual worlds with imma as she discovers the #CourageToBeReal (with a little help from the Coach Family). VIEW THE SPOT  Developed pro bono by FCB, the creative agency behind Smokey Bear since his 1944 introduction, "Decades" ushers viewers through time to experience the generational impact of Smokey's empowering message. The film revisits five previous decades to consider some of Smokey's important lessons, VIEW THE SPOT  This new film opens with a woman holding a sledgehammer facing an old wall in her home, acting metaphorically as her doubt, her fear and her can't picking up the sledgehammer, she is ready to face the task in front of her but it becomes heavy in her hand and the uncertainty wins again.VIEW THE SPOT  Cannabis sales in Canada are legal. Cannabis advertising? Not so much. In fact, the entire industry is highly regulated. As a result, the government passed the "Canadian Cannabis Act" which strictly prohibits any advertising that shows products, people, paraphernalia, implies effects, or shows the inside of a store, among many other restrictions. Furthermore, social platforms (such as Meta and Google) and other media channels (OOH/radio) have extensive systems in place to screen out any advertising that promotes cannabis. VIEW THE SPOT  Air India, India's leading global airline, today unveiled 'Safety Mudras', the airline's new inflight safety video that seamlessly blends safety instructions with the kaleidoscope of India's vibrant culture. Conceptualised and developed in collaboration with the visionary trio of Prasoon Joshi of McCann WorldgroupVIEW THE SPOT  To help show the world what #ProgressFeelsLike, Kotex is debuting a provocative film produced by an all-female Kotex team in partnership with Rakish, led by renowned director, Jaci Judelson. The powerful #ProgressFeelsLike film speaks to the data unearthed in Kotex's study. It depicts the reality around the globe that women face bias related to inequality, their periods and other restrictions, which continue to challenge or hinder progress.VIEW THE SPOT  The new D'Italiano spot ushers in the brand's new platform, 'Do It Big'. As the brand known for crafting substantial and thick sliced Italian-style bread, the new platform is intended to evoke big energy, big families, and big meals.VIEW THE SPOT  VML has launched its new Sir Kensington's campaign, OBEY TONGUE, which is aimed at 'flavour fanatics' and focuses on the brand's adventurously flavoured mayos and sauces.VIEW THE SPOT  Created in partnership with long time creative partner Butler, Shine, Stern & Partners (BSSP), 'Anyone Can Bracket,' embraces the unpredictability of the tournament. Through the campaign's cast of characters, fans can see how there is no one way, or one type of person, who can fill out a bracket. Anyone or anything can fill one out and have a pretty good shot at success.VIEW THE SPOT  It's been one year since Oscar the Grouch has taken on his role as chief trash officer at United. United just launched an update to 72andSunny's award-winning public awareness campaign with the most iconic character of the world's most famous street to help educate everyone on the benefits of sustainable aviation fuel (SAF) and United's sustainability commitment.VIEW THE 3 SPOTS  Vueling, belonging to the IAG group and official airline of the French rugby team in the Six Nations Championship, has launched a new campaign called "Le Grand Vol" (The Great Flight), produced by advertising agency Ogilvy Barcelona.VIEW THE SPOT  Fragrance commercial for Elizabeth Arden celebrating our senses. The film features five distinct costumes, each embodying one of the five senses: touch, taste, sight, smell, and sound. Ultimately, these five colours echo the design of the recently launched Green Tea Coconut Breeze Fragrance.VIEW THE SPOT  Alan Masferrer directs 'Find Your Rhythm' for Adidas.In the hustle and bustle everyday life, find your rhythm.Shot on 16mm in Barcelona, Spain.VIEW THE SPOT  The new Lufthansa 'Yes' campaign places the individual experiences and stories of travellers at its core. The slogan 'Say yes to the world' has evolved into a definitive 'Yes', embodying the personal 'Yes' of each passenger. VIEW THE SPOT  Context/problem: In August 2019, a forest fire in the Amazon took more than a month without being put out; it seems that all the media and citizens have already forgotten about it.The animals that inhabit the Amazon cannot do anything about the problem, but we can. VIEW THE 2 ADS  In 2023, wildfires affected major natural reserves in Bolivia, impacting thousands of animal species, many of which are endangered. Monopol, the leading brand of paints and construction materials, understood that color is life and animals are full of them, while at the same time, fauna and flora bring life to the planet. Therefore, reaching out to the people who lived in each city the highest environmental pollution in history, we reflected on the issue and launched a TRIBUTE CATALOG to all the species that perished in those fires. In it, we rescued their colors, to at least in this way, bring back their colors.VIEW THE 3 ADS  With Travis Kelce, the most famous American footballer on the planet, touching down in Sydney to support girlfriend Taylor Swift's tour, 150-year old beer brand Tooheys seized on the opportunity by letting him know that the real football (the National Rugby League) was actually kicking off that very same weekend. The outdoor ran in contextual placements on the route to Swift's 'Eras' tour.VIEW OUTDOOR  The popular Battleships boardgame inspires Ogilvy Madrid's 'Save The Fleet' campaign supports the work of Humanitarian Maritime Rescue (HMR).VIEW OUTDOOR  To capture the beauty and impact of the installation, Kia has partnered with Swedish award-winning photographer and cinematographer Norris Nimann, whose work has been featured in publications such as Vogue Scandinavia and National Geographic. His keen eye for unique landscapes and ability to evoke emotions through his photography make him the perfect collaborator for this project. VIEW OUTDOOR  TAFE SA's short courses are, as the name suggests, short. With some completed in as little as 3 hours, they're perfect for people who are time poor, already working or wanting to try something before committing to a more intensive course. Agency: Showpony VIEW OUTDOOR Nissan X Trail: Mountain Rescue
AMBIENT
February 29, 2024 07:16  This winter, TBWANissanUnited are thrilled to present the "Ride Responsibly" campaign and showcase Nissan's commitment to creating meaningful societal change through innovative technologies. To promote the Nissan X-Trail Mountain Rescue prototype, powered by e-4ORCE All-Wheel-Drive technology, TBWANissanUnited created a 2-minute film, activation and supporting campaign.VIEW OUTDOOR  In a groundbreaking moment during the live broadcast of an official match, the Betclic Elite game between Paris Basketball and Saint-Quentin Basketball on Sunday, February 11, featured unprecedented and immersive additional footage: one player and two referees were equipped with a mounted camera, the "Betclic Cam," throughout the match. VIEW OUTDOOR Love Better: Broken Hearts Chances are, we'll all go through a break-up at some point. During this painful time, every single one of us tends to dabble with the hurt we can cause to our partner and ourselves. This is normal. It's human. But how much we dabble in causing more pain, is up to us.VIEW 5 OUTDOORS Desta: Speechlist TANK Worldwide, a global health and wellness agency, and DESTA, a Montreal-based Black Community Network, proudly announce the launch of the 'Speechlist' campaign. As Black History Month concludes, the initiative transcends time by highlighting both iconic Black leaders and todayâs Black talent to a broad audience of music enthusiasts on Spotify.VIEW THE CONCEPT |
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