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Seen and noted
Wieden + Kennedy Portland tops 2012 Bestads Rankings The prolific Wieden & Kennedy, Portland has been ranked the world's number one advertising agency in the 9th Annual Bestads Rankings, released today.The world's hottest shop was ahead of second placed BBH London, followed by DDB Group New Zealand and DDB New York in equal third spot, and Wieden & Kennedy, New York in fifth position. Rounding up the global top 10 were Almap BBDO, Sao Paulo, RKCR/Y&R London and Y&R Sao Paulo in equal 6th spot, followed by Clemenger BBDO Melbourne and Colenso BBDO Auckland in equal #9 spot. The USA, UK and Australia are once again the top three countries in the 2012 Bestads Rankings, as has been the case - albeit in different order in some years - since the rankings began in 2003. The USA was a clear leader in 2012, with 266 points, followed by the UK on 192 points and Australia on 145 points. Brazil was placed 4th with 117 points, followed by New Zealand in 5th spot (92 points), France in 6th spot (78 points), South Africa in 7th (74 points), Netherlands in 8th (44 points), with Argentina and Canada sharing 9th spot (39 points each). READ MORE  Due to the economic crisis in Portugal, the number of families living in poverty is dramatically increasing. To help those families, Sociedade Civil Solidaria, a Portuguese NGO, launched last week the commercial "Unemployed Chef's Kitchen". The ad shows how those families are learning how to cook and it's nothing like the Cooking TV shows we are used to. The agency is Fuel Lisboa, and the director was Luciano Ottani (Show Off Films).VIEW THE SPOT The worlds first internet museum The Big Internet Museum is the world's first museum with a diverse collection completely dedicated to the Internet. The museum opened its digital doors and can be visited for free at www.thebiginternetmuseum.com. Agency TBWANEBOKO. Netherlands VIEW THE CONCEPT Sticking together until the end The day immediately following the predicted 'end of the world', Ogilvy Mumbai released an ad for Fevicol. The ad plays on the age-old benefit of this brand that claims to hold things together better than anything else. Exaggeration that brings a smile to the face has been in the DNA of the brand and this one is no different.VIEW THE AD Mayan cooking pot December 21 2012, according to the Mayan calender, was to be the day the world ends. canvas, Cape Town knew this topic would be trending all over the media. Le Creuset premium cookware is known for it's tough, enduring cooking qualities and its lifetime guaranteeVIEW THE AD Insurance for when you get stuck DDB Tribal, Singapore spots for DBS Insurance VIEW THE MAGNETISED SPOT VIEW THE FROZEN SPOT VIEW THE HALVED SPOT  The film from JWT, Chennai features cricketers and cricket fans against the backdrop of the early morning sun, and an anthem created by the band Swarathma. It ends with a reveal of the new team logo, and the tagline 'Rise Up To Every Challenge'.VIEW THE SPOT The family package Clothes? Gadgets? Stuffed toys? Lovely (www.thisislove.ly)Amsterdam reveals this year's Christmas gift for Tallink Silja Line - the most popular cruiseline on the Baltic Sea.VIEW THE SPOT Don't get smashedFollow your mouse to a Christmas present Christmas is a great season, but it can be tiresome too. Finnish Mobile operator DNA wanted pitch in and help people avoid the Christmas stress. To make a point how hard getting the gifts can be nd to promote its variety of tablets and smartphones, Hasan,Helsinki created possibly the hardest way yo get Christmas gifts.DNA ran a game where players have to follow a gift with their mouse. The longer you follow it, the better your chance of winning it. As people follow the gifts they are "brainwashed" with easier way to get the stuff with DNA's special offers scrolling through the screen. VIEW THE CONCEPT Wake up to Russian hockey Finally there's some hockey for Canadians to watch. But it's in Russia which means broadcast time in Canadian is around 4am. To help, Molson Canadian has created a wake-up call service so hockey starved Canadians won't miss a second of this year's World Jr. Hockey Championship. VIEW THE CONCEPT The mobile orchestra To celebrate the holidays, AKQA teamed up with members of the Pacific Chamber Symphony, and Music Director Laurence Kohl, to create an interactive mobile orchestra that turns phones into musicians. Groups of friends can sync their mobile devices to play a rendition of "Carol of the Bells". Each phone is assigned one 12 musicians from the conductor, to the cellist, to the harpist and when the symphony begins, the phones play together in harmony. VIEW THE CONCEPT Smelly feet should be outlawedPicked on print work wins the prize The Tinta Awards is the Philippinesâ Press Awards. It is now on its third run, celebrating creative excellence in print advertising. The aim of the press awards is to encourage creativity in print advertising, and raise the profile of the print medium. This is the show's call-for-entries print campaign created by Y&R, Manila The Tinta Awards is the toughest print show in the Philippines.VIEW THE SAMSONITE AD VIEW THE HARVEY NICHOLS AD VIEW THE DOG ADOPTION AD A Christmas tree of rejected ideas This year I TO NIJE SVE!, Croatia creative team has closed the circle with new Christmas tree ball! Once again we proved that creativity could give a second chance to every rejected idea. We wrap up all rejected ideas as a Christmas decoration and send it as a gift to our clients with a message: Let our rejected idea at least shine on your Christmas tree! So we gave rejected idea a new life and make it shine on a Christmas tree!VIEW THE AD  Art made with salt by artist Bashir Sultani is presented in an action created in a partnership between Wunderman and New Energy agencies BrazilVIEW THE SPOT Give the gift that's naked This year, Preston Kelly, Minneapolis is encouraging people to use less wrapping paper, or better yet, Give Naked and use none at all. We all know the scene up and down the street on garbage day after Christmas. Trash bag after trash bag filled with wrapping paper. According to the Clean Air Council, we cut down 15 trees per ton of wrapping paper, which amounts to 30 million trees cut down each holiday season just to wrap our gifts.VIEW THE CONCEPT Overstay? You're welcome Why do hotels make you check out at 11am if the next guestâs not arriving till 6pm? What if no one's booked in for the next night? Why do you have to check out at all? Introducing the Overstay Checkout from Art Series Hotels and Naked Communications Melbourne. If no one checks in, you don't have to check out.VIEW THE CONCEPT Drive home safely Dave The #Homesafely campaign for The Transport Accident Commission (TAC) by Naked Communications Melbourne allows the public to send personalized road safety messages to their loved ones via outdoor billboards and radio ads. Users visit the #Homesafely website (www.homesafely.com.au), write or record their message, then select when and where their message should be displayed to coincide with the recipient's commute. Messages are also published to Twitter with the hashtag #Homesafely.VIEW OUTDOOR Fastest mice get the cheese Fantastic Delites' sadistic Delite-o-matic snack machine created by BBDO Adelaide returns but this time to challenge how far people will go for the brand's Vintage Cheddar and Red Onion flavour rice snacks. Members of the public were required to wear mouse suits and spin a giant mouse wheel inside a cage. Only when theyâd built up sufficient speed would the Delite-o-matic release a pack of cheese flavoured Fantastic Delites as a reward. If people crashed or fell out of the wheel, they'd have to start all over again.VIEW OUTDOOR Before there's a wilt there's away Print from Bcube Milan for BMWVIEW THE FLOWERS AD VIEW THE JODEL AD VIEW THE CHESTNUT AD VIEW THE SCULPTURES AD Saved from disaster Santam Insurance gets into print courtesy of King James, South Africa VIEW THE PEAR SHAPED AD VIEW THE COOKIE AD VIEW THE OOPSIE AD  The comedic spot from Lustre Pictures, Australia follows a local bartender's quest to grow the most exceptional moustache. Driven by envy, and desire, the barman goes to extreme lengths to out-do the moustaches of his beer-slugging patrons. In a series of twists and turns the audience will be regaled by his final hairy achievement. VIEW THE SPOT  Young musicians play primarily for the joy of it. Along with that, we also noticed a trend towards "experience" gifts vs. just giving more stuff. Those two factors make a gift of music more meaningful, enduring and unique than the latest electronic gadget. And it made for an easy decision to use real aspiring musicians in the holiday campaign for Guitar Center from McGarrah Jessee VIEW THE DRUMS SPOT VIEW THE BANJO SPOT VIEW THE GUITAR SPOT The world ends in the pool The apocalypse is just around the corner. In less than 48 hours our oceans will boil, the sky will rain fire, the very earth we stand on will bulge and tear itself asunder as thought it was made of nothing more than soft puff pastry. Maybe.Rather than looking to our seismometer, barometers and Metservice apps for warning we should really look to our animals who have always had an inbuilt, direct connection to our planet.This spot from Y&R New Zealand for Animates runs on December 20 â the day before the predicted end of the world. VIEW THE SPOT If you didn't know you couldn't tellNow there's a Homepage for the Homeless GPY&R Melbourne and youth charity Ladder have launched 'Homepage for the Homeless', in association with major retailers such as iTunes, Amazon, The Iconic, Deals Direct and Wotif - a simple way to help some of the 1 in 200 Australians who will be homeless this Christmas, simply by changing your homepage.VIEW THE CONCEPT Guest judge: Toby Talbot, ECD, RKCR/Y&R London
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 19, 2012 02:35 (Edited: February 17, 2023 05:19)
 This week's guest judge is Toby Talbot, executive creative director at RKCR/Y&R, London.Bah bloody humbug. London is awash to the sounds of ringing bells, tills and ears this week. I speak for the other eight million of us here when I say we're completely over it. So nice to see relatively little Christmas candy in Santa's sack today. READ MORE  The Cooper family have been Hand-crafting their beers for 150 years. So to celebrate this enormous mile stone and wish everyone a Merry Coopers, the company has Hand-Crafted something special.VIEW THE SPOT  Never before have economic issues held the spotlight in the world's daily news the way they do today. Nor have economic players and influencers needed Les Echos the way they do today. And yet, in times like this when uncertainty reigns, a sense of indecisiveness seems to pervade all aspects of people's lives: in business, at home, in politics, at European summits, on the financial markets, among investors and those who want to secure savings for the future, even voters are turning out record numbers of "undecided" in the polls. Agency: BDDP Unlimited, Paris VIEW THE AD Making light work of selling the new Ultrabook Grape Ukraine wanted to prove the lightness of the new Ultrabook so naturally they demonstrated it on the web VIEW THE CONCEPT Israeli agency prepares for the end of the world Come, it will be a killer!Nothing can stop YTBWA advertising agency not even the Mayan's prophecy about the end of the world.We at YTBWA Tel Aviv have decided not to stay indifferent to the apocalyptic prophecy predicting the world would endon December 21st 2012 and built an ark that will secure the continuation of advertising people from all around the world (well, at least virtually). You can take a place in line, explain why you deserve being saved and tour the ark's roomswhich are divided to the main advertising departments: account managing, media, planning and creative.So whether you're an adman, a wannabe or just hypochondriac searching for the slightest chance to survive come tour and save a spot on YTBWA's ark. VIEW THE CONCEPT The world's longest red carpet To welcome David LaChapelle to the opening of his exhibition ""Burning Beauty" Fotografiska Museum of Photography wanted to do something special. So ORD&BILD, Sweden created the world's longest red carpet together with the fans.VIEW THE CONCEPT Soon Red Bull Buildings in Brazil A floor of an office building was turned into a Red Bull machine by Loducca Sao Paulo . It was launched in November, in Sao Paulo. Soon it will energize more office buildings in Brazil.VIEW OUTDOOR |
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Ogilvy, Mumbai sent out damaged car key chains to bring awareness to drink driving
Wishing well for 2013 from San Francisco production house GunshopTV
Fortune Indonesia print for Daktarin foot powder
An anti drink drive poster from Carnaby, Brazil
The End Of The World from Y&R New York
Print ads from Rothco, Dublin for animal welfare
The more you talk, the closer you are says La Communicad, Miami 
Spot from Propeg Sao Paulo for the disabled 
Squeeze Brazil ad to help stop domestic violence