Death can be confronting, which means almost 40% of Australians die without having a Will. On the other hand, people who have a will often express a heightened sense of being able to get on with life, no matter what happens next. By taking a more humorous and positive approach Cummins&Partners, Adelaide helping to change people's avoidance behaviours.
VIEW OUTDOOR PLAY THE GEORGE SPOT PLAY THE KEITH SPOT PLAY THE RACHEL SPOT
A new restaurant called MEXICO opened in Ellerslie which borders the wealthy upper-class suburb of Remuera. Sugar & Partners New Zealand placed Adshels down Remuera Road, to suggest Remuera residents might want to treat their new neighbours with caution. Much like the Americans do.
Boost is a budget energy drink which unlike others, doesn't take itself too seriously. Energy drinks aren't about extreme sports and rage, they're about getting through the daily grind.Agency Big, UK
Close to the flame is the subject of this billboard from Riley Mathewson Perth
This poster from Bassat Ogilvy & Mather Barcelona supports organ donation 
The biggest number of suspects using mobile phones while driving are the executive types who regard themselves as multitasking and smart. Therefore, the idea from Publicis, Bucharest was to wake them up in a surprising, cold blooded way, by showing them how they handicap themselves by using the phone while driving.
This campaign from Boys and Girls, Dublin is to advertise John West with Omega 3 - which aids brain function and brain development in children. So the ads shoe children doing stupid things, the line says 'Because sometimes their brains need a little extra help.'
