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Seen and noted
 Problem: Melanoma is a deadly form of skin cancer, often overlooked because it can resemble a harmless mole. Early detection is crucial for successful treatment, but public awareness of the subtle signs of melanoma remains low, leading to late diagnoses and poorer outcomes.VIEW THE 3 ADS Asturiana: The Last Drop Of Energy Imagine this: it's night, you're exhausted, and your child is in that "mini tornado" mode, with enough energy to conquer the world... except for sleeping. You know what's coming, right? That chaotic hour when getting them to bed feels like negotiating with a tiny, stubborn diplomat. In that precise moment, you probably remember that old advice: "Hey, what if you give them a glass of milk to help them sleep?" But surprise! It's not just a superstition from our grandmothers!VIEW THE 2 ADS  The signings of soccer's most famous stars have been made on napkins. Florentino (Real Madridâs President) did it with Zidane, Barça with Messi and now you, as President of your Biwenger team, can also sign your stars on napkins. Because this season we have created thousands of contract-napkins so you can sign the players you like the most in the Fantasy league. From today, you can walk into one of the hundreds of bars that have them, order some freshly made churros and sign Jude Bellingham or Lamine Yamal.VIEW 5 OUTDOORS  Cornetto ice creams filled the streets as soon as the first rays of summer appeared. In celebration of this, the ice cream brand launched a hand-crafted poster campaign to boost brand awareness and evoke the feeling that summer starts with the first unwrapping of a Cornetto.VIEW THE OUTDOORS Greenpeace: Play For the Future BACKGROUNDAccording to Forbes, Gen Z is highly conscious of pollution. That is why, according to The Guardian, the Gen Z is stopping from driving cars. However, a Deloitte study found that 27% of Gen Z teens report gaming as their favorite activity. Without knowing it, the time they spend gaming car videogames generates as much CO2 emissions as 17 million of cars in the real world. VIEW THE CONCEPT  The anus may be the butt of far too many jokes â but itâs also one of the most ignored erogenous zones on the human body. Yet, according to a recent survey by EasyToys, less than half of surveyed adults have ever probed their own black hole, with the majority of them citing âfearâ and âcultural taboosâ as the primary reason for not doing so.VIEW THE SPOT Samsung: Impulse Impulse is an idea that offers a solution to a problem that affects more than 100 million people in the world: speech disorders. An app that brings the proven rhythm therapy method from the specialists' clinic to the real world, allowing people to have an invisible speech therapist on their wrist. One that can also be used as a digital speech trainer, as well as offering ongoing personalized exercises to improve your speech problem.VIEW THE CONCEPT Lexus: Wow Background With this spot, the brand communicates Lexus Relax, an extendable warranty of up to 15 years when servicing is done their own franchises. Idea The centerpiece of this new campaign is a commercial that showcases the ability of Lexus Relax to surprise anyone... even the trucks driving by on the highway. In this visual, we see how the appearance of a Lexus NX, through a rural setting VIEW THE CONCEPT  To support its most important partners âshopkeepersâ and also deliver the best ice cream experience even during load sheddings, the brand decided to make changes to its most iconic media to introduce the Solar Priceboard. The traditional price board has been exposed to the sun for more than 12 hours per day, for over a century.VIEW OUTDOOR  In this new campaign from LOLA MullenLowe â, iconic sporting moments in cricket, football, and tennis are re-created to demonstrate a common denominator in all of the winners: they all got dirtier than their opponents. From the tennis final where an up-and-coming star won her first Grand Slam by defeating the greatest female tennis player in history, the 1996 Intercontinental Cup final that pitted two powerhouse teams from Europe and America against each other for the first time VIEW THE 3 ADS  To celebrate International Book Day, Audi has come to two indisputable conclusions: on the one hand, they have been publishing their own book, the Audi Ownerâs Manual, for many years. On the other hand, and to be honest, it is a book that few people read. Created by Ogilvy and in collaboration with the publishing house Penguin Random House, the brand aims to get its customers to read its manual for once and for all, as well as to bet one more year on literature on such an important date. VIEW THE SPOT Easy Toys: The Clitoris Conquest The Orgasm Gap is a reality. Because while less than 30% of women reach climax during mixed-sex sexual activity, over 90% of men typically do. But even though that may seem like an unconquerable divide, it's one that most partners can bridge with the right knowledge and a little bit of teamwork.VIEW THE SPOT VIEW THE CONCEPT Memorial Route: StopAccidentes What if a victim of a traffic accident could save lives? StopAccidentes has created MemorialRoute, a digital memorial on Google Maps to raise awareness about road safety and prevent accidents every day, not just on World Day of Remembrance for Road Traffic Victims. This project is inspired by true stories, such as that of Julia Fernández, whose fate was irreversibly changed on a random street. VIEW THE CONCEPT  Volkswagen Commercial Vehicles presents its new campaign âThe movement that unites usâ, which shows the renewed concept of the ID.Buzz model. The campaign designed by Ogilvy Barcelona features the popular song âMovingâ by Spanish artist Macaco as its soundtrack.VIEW THE SPOT  Vueling, belonging to the IAG group and official airline of the French rugby team in the Six Nations Championship, has launched a new campaign called "Le Grand Vol" (The Great Flight), produced by advertising agency Ogilvy Barcelona.VIEW THE SPOT  Alan Masferrer directs 'Find Your Rhythm' for Adidas.In the hustle and bustle everyday life, find your rhythm.Shot on 16mm in Barcelona, Spain.VIEW THE SPOT  The popular Battleships boardgame inspires Ogilvy Madrid's 'Save The Fleet' campaign supports the work of Humanitarian Maritime Rescue (HMR).VIEW OUTDOOR Magnum: Find Your Summer IKEA Retail (Ingka Group), has kicked off the launch of its first ever global marketing campaign with a campaign created by global creative agency McCann, entitled "Do Try This at Home." VIEW THE SPOT Spanish Association Against Alzheimers: Lost In The World Momentum Worldwide, a global experiential agency, has launched a ground breaking campaign in collaboration with CEAFA (Spanish Association Against Alzheimer's and other Dementias) to raise awareness about early onset Alzheimer's amongst the youth (gen z) of Spain. The campaign features the first ever immersive simulator on the Fortnite video game, allowing players to experience the symptoms of Alzheimer's in a virtual world VIEW THE CONCEPT  Surely you've had as many amazing nights as you've sung along to this great song. But have you ever realised that not everyone has it so easy when it comes to having a great night out? Unfortunately there are still many barriers that prevent people with disabilities from enjoying the night. VIEW THE SPOT  The Christmas season is that time of the year where joy takes a hold of us, but also hastiness, which, on the road can have some grave consequences. Under said rationale, the new DGT campaign, created by Accenture Song, reminds us that no matter how important the journey may be, what truly matters is arriving there, even if late. With the goal to battle recklessness on the road and create social awareness about the responsibility of drivers during a seasonVIEW THE SPOT SFBO: Dogs Without Borders Over half of the world's population still has limited access to critical medical diagnostics especially those living in remote communities. In these isolated areas, many premature deaths could be avoided with just a simple test. VIEW THE SPOT  LALIGA VS is a project developed by LALIGA and the clubs that aims to inspire and raise awareness among fans through the values of football and build a hate-free society. This commitment is backed by more than 700 initiatives and projects carried out since the 2015/16 season to eradicate any manifestation of hatred and violence on and off the pitch. As part of the prevention and awareness actions of LALIGA VS, VIEW THE SPOT Ikea: What If Less Christmas Was More Christmas IKEA has introduced its new Christmas campaign, which portrays, with a touch of humour, how difficult it is to manage the long list of commitments that Spaniards have during the Christmas holidays. The ad tells the story of the Vallejo family, who enlist the help of an international event planner to schedule their Christmas festivities as if they were part of a world summit: work dinners, Christmas performances, shopping for Christmas dinner, the Three Wise Men parade. The event planner's team are tasked with putting together a detailed schedule and plan for the family to make sure they don't miss any Christmas eventsVIEW THE SPOT  Kraft Heinz launches a new wave of its successful, multi-award-winning campaign for its Heinz Pasta sauces, now #1 brand driving volume growth in the category, continuing to challenge and bring excitement into the category. Following on from the launch of the Tomato Ketchup Pasta Sauce, which sparked controversy back in September, VIEW THE SPOT  LOLA MullenLowe has teamed up with LEAP to unveil their latest project, 'Take The Leap.' This campaign delves into the hidden truths lurking within our daily lives, specifically shedding light on the origin of the fish we consume regularly a reality that may surprise many. In 'Take The Leap,' a crew of top-secret fishy agents is infiltrating households to unveil a jaw-dropping secret: your everyday fish might not be the swashbuckling sea hero you thought.VIEW THE SPOT KFC: The Recipe Run KFC has challenged gamers to recreate its secret fried chicken recipe in the new video game 'The Legend of Zelda: Tears of the Kingdom' after players discovered that the new game features the possibility of cooking fried chicken for the first time. KFC launched the challenge and got that thousands of gamers from 17 different countries to compete in 'The Recipe Run', the first brand-created speedrun to see who could cook their own KFC-style chicken recipe the fastest in Zelda TOTK. Agency: PS21.VIEW THE CONCEPT Mis Que Auga Dark: A Promotion That Sweeps Mais que Auga is a Spanish gym chain and wanted to promote Black Friday with a very aggressive offer. To capture attention we created 3 creatives that showed different images of natural disasters that simulated a live news broadcast to capture attention with the message "we're making it very black for you with a promotion that sweeps". The results were very fruitful for the brand, gaining hundreds of new gym members.VIEW THE CONCEPT  Mais que Auga is a Spanish gym chain and wanted to promote Black Friday with a very aggressive offer. To capture attention we created 3 creatives that showed different images of natural disasters that simulated a live news broadcast to capture attention with the message "we're making it very black for you with a promotion that sweeps". The results were very fruitful for the brand, gaining hundreds of new gym members.Agency: teiga, studio VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  According to the World's Health Organisation, there is a "profound global impact from STI which, if untreated, can lead to chronic and severe effects."Faced with this alarming situation, Peeboards aims to shed light on STIs and demonstrate how easily we can combat this surge in cases through something as simple as urinating, a daily routine eve. In places where it is discouraged⦠As every day in Madrid, dozens of people, mostly young individuals, are fined for public urination. VIEW OUTDOOR  Spanish agency &Rosas presents a new spot for Cupra Volkswagen GroupVIEW THE SPOT Best Girls Escort.  Cholesterol affects millions of people in Spain and its presence in the arteries is one of the main causes of deaths, with 120.000 a year. Daiichi Sankyo wanted to make this problem visible to show society clearly the risks of high levels of cholesterol in our arteries. So we took the problem to the streets creating an ambient campaign, doing the same thing that cholesterol does in our arteries: collapsing everything. VIEW OUTDOOR  "Do Re Mi Fa Goal" created by DUDE focuses on a completely new passion for the bar fly community: karaoke. The perfect way to animate those nights when there are no football matches to watch together. It's the second film in the FOOTBALL PASSION series, which features former Italian football players Lele Adani and Nicola Vendola. VIEW THE SPOT  New technologies, artificial intelligence, virtual friends and increasingly immersive video games are taking us further and further away from reality. Faced with this paradigm, the latest campaign of the Region of Valencia shows real places, activities, experiences and moments. The new campaign developed by Serviceplan Spain encourages tourists to have unique, unfiltered experiences, while reflecting on the importance of authenticity versus digital.VIEW THE SPOT  On the eve of the Women's Football World Cup, the prestigious magazine Panenka, the shin guard manufacturer Flekick and the footballers' association FUTPRO, present the 'Guard Your Rights' campaign, an initiative created by the agency Ogilvy Madrid to draw attention to maternity in women's football through the only shin guards that protect the players and their babies. VIEW THE SPOT  KFC, a leading fried chicken brand, presents their new restaurant in Tenerife overflying the island with a commercial aircraft. To that end, they have customized one airplane from the well-known local brand, CanaryFly. VIEW THE AD  LOLA MullenLowe & TALENTI, the best-selling gelato brand in the USA and a UNILEVER-owned brand, present their new campaign together: "Now Spoonless."The new campaign takes Talenti from its classic transparent jars to its new mini bar format with a charming homage. In the film, the brand says "thank you and goodbye" to spoonsVIEW THE SPOT  London/Madrid, June 9th 2023: In a truly collaborative effort, LOLA MullenLowe, GOLIN London, BigSync, MullenLowe and Mindshare have pushed the boundaries of creativity with Magnum's summer campaign. To launch the new summer flavours, Magnum Double Sunlover and Magnum Double Starchaser, the agency collective has created a stellar collaboration between TikTok star, JVKE and the biggest star in the solar system: the sun. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT |
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