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Interactive
Lexus: WOW
Background
With this spot, the brand communicates Lexus Relax, an extendable warranty of up to 15 years when servicing is done their own franchises. Idea The centerpiece of this new campaign is a commercial that showcases the ability of Lexus Relax to surprise anyone... even the trucks driving by on the highway. In this visual, we see how the appearance of a Lexus NX, through a rural setting and coming together with a voiceover explaining the terms of its warranty, causes the truck´s reaction. It's a resource that shows us, from a different and creative perspective, the benefit that Lexus offers. All of this is presented through a continuous shot that transmits a premium atmosphere while maintaining the intelligent humor usually employed by Lexus in its campaigns.
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