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Seen and noted
 This summer, Sanderson Farms is launching a new advertising campaign designed to explain the brandâs common-sense approach to raising chickens. The campaign, created by BBDO, Atlanta, focuses on freshness, value, and, well, the fact that chickens arenât vegetarian, in a series of three spots. The catch is, the one doing all the conversing is a chicken.VIEW THE PENGUINS SPOT VIEW THE PRICEY GIFT SPOT VIEW THE RESTAURANT SPOT  California runs deep in the roots of our company. When Califia founder Greg Steltenpohl had the opportunity to create Califia Farms from the ground up, he was fueled by a fundamental Californian ethos and drew inspiration from the legend of Queen Califia, the beautiful black goddess, who was also known as the âSpirit of California.â Originally conceived in a 16th-century Spanish novel, the mythic Queen Califia led an army of women warriors and fantastic creatures on a bountiful island paradise named California. She was both nurturing and powerful; protecting both the land and people of California, like the original wellness warrior.VIEW THE SPOT Royal Caribbean: Challenge Accepted Creative and technology agency, whiteGREY has launched a social media campaign for Royal Caribbean International, partnering with global social media sensation and Australian comedy Queen, Celeste Barber. whiteGREY's #cruisechallengeaccepted campaign aims to convince Australians that a Royal cruise ship can be a holiday destination in itself and challenges comedian Celeste Barber to complete several Royal Caribbean onboard experiences in just one day. The clincher is; Celeste is on dry land.VIEW THE SPOT  McDonald's are celebrating 50 years of the Big Mac with the MacCoin, a limited-edition global currency thatâs redeemable for a free Big Mac in 50+ countries. There are 5 collectible designs, celebrating 5 legendary decades! Starting on August 2, buy a Big Mac and get your own MacCoin while supplies last. Agency: GolinVIEW THE SPOT  For nearly 125 years, Johnsonâs mission has been to create the gentlest baby products in the world. Products so mild that they can be used during every age and stage of a babyâs life. Thatâs our standard of gentle. But gentle isnât only in our bottles, it is also in our heart. Johnsonâs, believe in the immense, transformative power of gentle in the world. Thatâs why everything we make, everything we do and everything we stand for is as gentle as you want the world to be. VIEW THE SPOT Macy's: Remarkable Shot Just in time for Summer, Macyâs has rolled out two new activations across its social media channels, enabling the brand to engage with their consumers in unique and unexpected ways. One activation, The Remarkable Shot, turned Macyâs Instagram followers into the photographers on Macyâs latest shoot. The brand filmed models on set posing for the camera and posted the videos on Instagram Stories. Viewers replaced the photographer by using the screen capture tool on their phone to take the most remarkable shot. The winning shots were featured as a social campaign as well as on Macys.com, along with the handles of the âfashion photographersâ who captured them. The second activation centered around the heat of the summer, and asked a specialist to create four Glam Ice Pops that were shaped like real dresses available at Macyâs. The Pops were then live-streamed melting from the Herald Square flagship rooftop, while viewers were asked challenging questions to win a prize. Macyâs placed the answer on the stick of the Glam Ice Pops, so viewers could get the answer if they watched the pops melt entirely. The four followers who answered first left the game with a new summer dress from Macyâs. Agency: BBDO New York.VIEW THE CONCEPT VIEW AMBIENT OUTDOOR  The GAA Championships represent the sporting pinnacles of Irelandâs native field sports. For swathes of the country, their countyâs progress defines their summer. Happily, The Irish Examiner newspaper is here to define those games. In this playful campaign, created by Chemistry, the unique vernacular and terminology of the games are explained to the uninitiated.PLAY THE HOSPITAL PASS SPOT PLAY THE NO RELATION SPOT PLAY THE ALTERCATION SPOT PLAY THE RUNNING IT OFF SPOT PLAY THE HATCHET MAN SPOT New Zealand Transport: Dilemmas Clemenger BBDO and the NZ Transport Agency have launched the latest in the 'Legend' series, the long-standing anti-drink-driving campaign. Directed by Steve Ayson, 'Dilemmas' is the first work from new production company 3&7, of which Ayson is at the helm. Over the last decade, the anti-drink-driving campaign has embedded itself in New Zealand's culture and slowly shifted our attitudes to the point that most Kiwis now agree they wouldn't drink and drive. Among young men, however, there are gains to be made. VIEW THE SPOT  This campaign breaks from convention in the vision care category to feature promotional deals, and instead focuses on the relationships that Pearle Vision's local doctors build with their patients, supporting the brandâs long-lived tagline "Nobody cares for eyes more than Pearle."VIEW THE SPOT  Viva Verde is a restaurant that offers light and healthy food.Print from Bolero, Brasil.VIEW THE DUMBELL AD VIEW THE ANVIL AD VIEW THE ANCHOR AD Burger King: Chick Tax David The Agency, Miami is introducing "Chick Fries," the same Chicken Fries you love, now available in a pink box so that Burger King can charge chicks more. Burger King believes everything should be equal, which is why they created Chick Fries to shine some light on gender inequality in this ridiculous stunt forcing people to take notice to the fact women's products cost more 42% of the time. VIEW OUTDOOR Omo: Book Of Dirt Ogilvy & Mather Cape Town has released the "Book of Dirt," a book designed by OMO to restore the balance between children using technology and playing outside.VIEW OUTDOOR  As a child actress, Bella Thorne starred in a SeaWorld commercial, but now she is taking a stand against the SeaWorld parks. In this new eye-catching PETA campaign, Bella is depicted as a half-human, half-orca, her tail and wrists in chains. She is asking her fans to 'break the chains' holding the animals in captivity.VIEW THE AD  The city of Florianopolis, through its Office of Animal Welfare, rescues and cares for thousands of stray animals and pets victims of animal cruelty. But it has limited vacancies, so it can only accept new animals when those it attends are adopted. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD United Way: Education Without Interruption Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organisation United Way Romania asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. VIEW THE DOCTOR AD VIEW THE MANAGER AD VIEW THE PILOT AD Migdal Insurance : Print Isn't Dead Using humor is an accepted way to deal with complex issues. So we were asked to advertise in a magazine whose readers are advertising people, we hoped that our ad would make them smile.VIEW THE AD  Westpac has launched its latest creative which draws on the brandâs promise of helping in the moments that matter. Depicted through the life story of one likeable Aussie character, to the soundtrack of The Seekers'classic Iâll Never Find Another You remade by Julia Jacklin, this film tells the story of a man who spends his life helping those around him, and the unique way the town celebrates him after heâs gone.VIEW THE SPOT Guest Judge: Carol Lambert, creative director, Publicis Dublin.jpg "https://www.bestadsontv.com/news/upload/Carol_Lambert_2017 (1).jpg") This week's guest judge is Carol Lambert, creative director at Publicis Dublin. Winner: Philips OneBlade. There's a lot of potential with this campaign route that I hope the brand explores. It's refreshing to see a new approach being taken to this category. I really liked the quirky bathroom scene and the performances from both actors. The brand explores masculinity and opens up a conversation that feels a lot more truthful than some campaigns. I'll be keeping an eye on this brand and it's next execution. READ MORE Countdown Supermarkets: We Can Help Countdown has launched a new brand platform via Y&R NZ and Ogilvy Media. The campaign was directed by Matt Kamen of Goodoil Films.VIEW THE SPOT  Plaz''s Paul Middledtich has directed the latest in FCB Chicago's "Everything is better with Xtras" campaign for Cox Communications, the third largest US cable provider. The spot sees two medieval armies preparing to face off, one side charging the other in an apparently monumental, howling assault of swords, armour and many hundreds of marauding warriors. VIEW THE SPOT Greenpeace: Don't Suck The Life From Our Oceans Don't suck the life from our oceans. Agency: Rethink Canada.VIEW THE FISH AD VIEW THE TURTLE AD VIEW THE GULL AD  BarrettSF USA has released this spot starring Ronda Rousey, makes her debut in WWE 2K19.VIEW THE SPOT Mitre 10: Kong Unlike some home improvement stores, Mitre 10 doesnât just sell you stuff off the shelf. They work with you to solve your problem, whatever it is. They pride themselves in their expert advice, so you can get it done right, the first time. This 60 second spot follows the exploits of Kong, and his owner Roy''s attempts to keep him fenced in time after time. Itâs only after a visit to Mitre 10 that Roy realises the solution to his problem isn't quite what he expected. VIEW THE SPOT  Ryan Reynolds stars in these Toon Blast spots directed by Tom Kuntz. Agency: TBWA/Chiat/Day, Los AngelesVIEW THE SPOT  The METRO "International Own Business Study" conducted in 10 countries with 10.000 participants shows that women take a strong interest in entrepreneurship: 45% dream of starting their own business. But when it comes to realizing this dream there is a gap: Only 12% of these women think it is "very likely" that they will ever turn their ambition into reality. VIEW THE SPOT  By 2050, our oceans will contain more plastic than fish. For a sustainable world, we all have to protect our planet. Agency: Piece of Cake, Barcelona.VIEW THE SPOT  Coleman Japan Co., Ltd. (hereinafter Coleman) has released its new brand movie created by Geometry Global Japan. With the new slogan âLight Upâ, it shows how camping brings people together. In Japan, Coleman is known as a leading innovator and manufacturer of outdoor products. It has helped people have fun and make memories by providing the gear integral to their outdoor experiences. The slogan of Coleman in 2018 is "Light Up" and with this new brand movie, the brand aims to foster meaningful connections between people, through camping.VIEW THE SPOT  Sharks can have their week. Weâll stick to the streets. After more than a century of making trouble, Dodge craft muscle cars, compacts, crossovers and SUVs with massive doses of attitude. Built for top performance from power off the line to handling in the corners, every Dodge vehicle delivers an impressive combination of power, technology, capability and efficiency. Agency: GSD&M Austin.VIEW THE SPOT National Geographic / Coors Light: My Next National Geographic has collaborated with Coors Light for a six-part branded content micro-series, âMy Nextâ. The films see two accomplished explorers completely removed from their comfort zones as they set off on separate adventures to opposite ends of the world. Multi-award-winning content studio Evolve Studio produced the series and provided end-to-end post production. The project comes as Coors champions the roots of its beer, inspired by nature, by getting out and enjoying the wild. For the beverage brand, National Geographic were the perfect fit for the partnership, and together they devised âMy Nextâ. The project aims to awaken and inspire a new generation of adventurers by challenging explorers beyond their usual boundaries. Submarine pilot and oceanographer Erika Bergman and geothermal scientist Andres Ruzo were both selected for the adventure. Each chose locations outside of their normal research areas to embark on their âbucket-listâ expeditions. Erika journeyed to the canopies of Costa Rica and Andre to the boiling rivers of Iceland. Agency: Evolve StudioVIEW THE SPOT Philips OneBlade: The Unshaved Truth In a new campaign from Isobar Nordics, Philips chooses to go a different route than most other brands within the razor and grooming market. While analysing research and previous studies on attitudes towards masculinity and facial hair, Isobar found that the generation of young men in Scandinavia canât relate to the gendered stereotypes and masculine norms that usually are represented in advertising. Beards have been a central issue in the construction of masculinity ideals and itâs not uncommon to find ads telling young men that they need to be macho, full of confidence, have a perfect jaw line and six-pack abs. However, this image doesnât resonate with young men in Scandinavia; itâs one they canât recognise themselves in at all, but rather are limited by.VIEW THE SPOT Discovery Channel’s 30th Shark Week: Beware the Fee Shark This year, Fifth Third Bank (5/3 Bank) is testing the waters of a Shark Week sponsorship during Discovery Channelâs 30th anniversary of the highly-anticipated summer event which returned Sunday. The campaign resurfaces Fifth Third Bankâs popular âFee Sharkâ which was first introduced in January 2018 by creative agency Pereira OâDell. The mockumentary focuses on the titular fish that feeds on a strict diet of ATM fees. In the footage, a marine biologist, a surfer and a fisherman are interviewed about encounters they survived with the costliest of creatures. The short film will air during summerâs must-see week of shark programming on Discovery Channel, the Discovery Go app and Discoveryâs Snapchat Show, âShark Week on Snapchat,â in addition to being available on the Bankâs social media and YouTube channels.VIEW THE SPOT Changi Airport Group: Luck is in the Air Catch a glimpse of eight dancing butterflies that are now flying through Changi Airport as part of celebrations for the annual "Be A Changi Millionaire" shopping promotion. The intriguing butterfly display is an interactive activation conceptualised by Ogilvy Singapore that brings this year's campaign theme "Luck is Everywhere" to life. The installation features eight remote-controlled kites that resemble the rare butterfly species Diaethria Anna, also known as Anna's eighty-eight. This butterfly species is known for the markings on the underside of its hindwings that seem to reflect the number '88', a symbol of prosperity and luck in Asia.VIEW THE SPOT Eurotunnel Le Shuttle: Mission Very Much Possible The latest campaign for Eurotunnelâs Le Shuttle tells the story of one family on a challenging mission to embark on a summer break and get themselves across the English Channel. VIEW THE SPOT Nescau: Don't let Your Fear Stop Your Child Nescau, a Brazilian cocoa powder brand, launches a new campaign to improve its positioning. "Sports Teaches Us" warns parents to encourage their children to play sports. Using the concept "Don´t let your fear stop your child", Nescau shows the role sports play in children´s development and independence. The campaign was created by Ogilvy Brazil. Project kickoff was a research which, by involved parents of children of all ages, led to important findings. The study found out that one of parents´ greatest difficulties is to allow their children to gain independence, which is largely due to adults´ own fears and insecurities. VIEW THE SPOT  To support the launch for the new BMW i8 Roadster, BMW UK tasked FCB Inferno with creating a campaign asset that could be used across VOD, social and OOH channels to launch this supercar with a bang. As well as launching the new BMW i8 Roadster, the campaign also had the task of acting as a halo model for the BMW range. FCB Inferno created a 30â spot, along with the Mill LA, to show off the new BMW i8 Roadster in all its glory, as a supercar like no other. The spot brings to life all the sophistication and punch of the new model, and concludes with the famous line âfloats like a butterfly.'VIEW THE SPOT  Directed by Tubby Brother via Giant Owl these two spots are apart of Glacéau Smartwater's "Clear Thinking" campaign which follows supermodel Jourdan Dunn.VIEW THE MINDFULNESS SPOT VIEW THE FITNESS SPOT  Hybrids used to be so meh. Thankfully, with standard Honda Sensing, a suite of safety and driver-assistive features, available Apple CarPlay integration and a 51-mpg city rating, the all-new Honda Insight is anything but meh. Agency: RPA, Santa Monica.VIEW THE SPOT  While driving their Toyota Avalon, a couple notices that they seem to be getting special attention from a valet. They decide to use this to their advantage, sneaking into exclusive parties under false names. However, they take it too far at a wedding and get caught but are able to speed away in their Avalon just in time. According to Toyota, play just got serious. Agency: Saatchi & Saatchi LA.VIEW THE SPOT |
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The typical hyperbole Vodka ad is not the way a farmer does it. Agency: Mass Minority
Discover all the possibilities with KPN. Agency: N=5, Amsterdam.