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Seen and noted
VisitEngland: The Real History of Rugby The most important moments in the evolution of the game as show in a spot from 4VE London. Anything else you hear is a load of old balls. VIEW THE SPOT  The family table is normally an adult paradise, where children can die of boredom.In this commercial from Ogilvy & Mather Argentina, TANG is in favour of this armed struggle with knife and fork, supporting the transformative power of kids to add more fun to every dinner. VIEW THE SPOT Norwegian Directorate of Health: Last one to Notice A film in a campaign from Bates Oslo to make the public aware of an important alcohol law in Norway; "if youâre visibly intoxicated, you're should not be allowed access to bars and restaurant, or be served any alcohol".VIEW THE SPOT  Earlier this month, Britvic Ireland announced that Club Soft Drinks would feature Ron Burgundy on over three million 500ml bottles of Club Orange, Club Diet, Club Rock Shandy and Club Lemon in the run up to the Irish release of Anchorman 2. This week, Britvic Ireland launched a TV ad, developed by Chemistry, to support the campaign featuring a special announcement from Ron Burgundy. VIEW THE SPOT  The branding brief for Food Food Ident was to not showcase food as a cookery show or show any faces on the channel. In house came with a concept why not shoot the idents as graphic images and give an experience of a food channel.VIEW THE TEA SPOT VIEW THE COCONUT SPOT VIEW THE FISH SPOT Hungry Lion: Celebrating the BigRexona: Treadmill of Devotion Rexona via Naked Australia gave devoted All Black fans the chance to win a corporate box to watch the All Blacks play France at Eden Park. The catch was they had to earn their prize with their own sweat.VIEW THE AD Hopscotch Beer: Beer on Tap A print and online campaign from Contagion New Zealand to help launch the new craft beer company Hopscotch into the New Zealand market. Hopscotch focuses on selling excellent beer on tap for the take home customer. All beers are available to be taken off premises in traditional glass flagons.VIEW THE AD Nedbank: Highland Fling In life, as in golf, there will be critics who say it can't be done. But when you partner with someone who believes in your vision as much as you do, you can achieve anything. With our skills and expertise, let Nedbank take you to where you want to be.Agency: Joe Public, JohannesburgVIEW THE SPOT  How could Taxi Canada demonstrate the emotional catharsis that comes with cleaning your car? You showcase its occupants cleansing their own souls of dirty little secrets. And together you prove that for both vehicle and its passengers, it's good to come clean.VIEW THE UNDERWEAR SPOT VIEW THE INTERNET SPOT Fashioncheque: Style is a gift Fashioncheque is the most stylish gift card in the Netherlands. It's a fun way to receive and give fashion and itâs suitable for any gift-giving occasion: for birthdays, anniversaries or just as a little something for a good friend. Draftfcb Amsterdam created a TVC to highlight this thoughtful present just in time for the holiday season.VIEW THE STYLE SPOT VIEW THE MAKING OF SPOT  Hyundai have created a new pan European campaign which aims to show all the intangible elements that their cars are built with design, quality, precision, energy, fun, experiences, inspiration. This is the second of 3 films shot by Frank Budgen and created by Innocean UK. VIEW THE SPOT  Speeding is major cause of deaths on New South Wales rural roads these spots from George Patterson Y&R Sydney are trying to stop itVIEW THE FIRST SPOT VIEW THE SECOND SPOT  (Condor Trip. Brush your teeth anywhere you go.) Campaign by Optusmultipla Brasil for a portable and compact toothbrush.VIEW THE SYDNEY AD VIEW THE LONDON AD VIEW THE NEW YORK AD Metro Vancouver Crime Stoppers: Thief Crime Stoppers is well known as the best way to anonymously report tips and information about crimes. However, the organization believes that many tips are not coming to them because the public doesn't think what they know is important enough or valuable. The challenge DDB Vancouver for was two-prong. Firstly, people didn't realize that even a small tip could help catch a criminal and secondly, they were unaware that they could submit tips through text messages. This campaign shows the role of each and every single tip in helping to catch a criminal.VIEW THE SPOT VIEW THE BREAK AD VIEW THE ROBBERY AD VIEW THE SHOOTING AD VIEW SHOOTER OUTDOOR VIEW ROBBER OUTDOOR VIEW THIEF OUTDOOR New Generation Life Jackets: Fishermen NSW Maritime created a series of online films through George Patterson Y&R, Sydney that target Australian water-lovers. In each webisode Shane Jacobson encourages a group of boaters to wear a new generation lifejacket. Reminding them that not wearing a lifejacket when on the water, is just not on. VIEW THE FISHERMEN SPOT VIEW THE KAYAKERS SPOT VIEW THE SAFETY SPOT VIEW THE NEWBIES SPOT Helsinki Region Transport : One in a Million Public Transportation in Helsinki was about to reach the mark of one million riders.The Helsinki Regional Transport Authority (HSL) invited the Finnish photographer Lauri Eriksson to combine a brand advertising campaign, a community event and a cultural project by shooting an exhibition with the title 'Faces of Public Transportation'.The campaign from 358 Helsinki was widely quoted in the press and even made the evening news. Everyone photographed will be invited to the opening of the physical exhibition later in January. VIEW SAME DIRECTION OUTDOOR VIEW ONE IN A MILLION OUTDOOR  "A New Dawn" introduces Jaguar's new F-Type R Coupe. The cinematic film from Spark 44, UK showcases the best in class car at night traversing through a city and long stretch of open highway. Camera moves, angles and shot composition depict the Jaguar F-Type R as a character engaged with its environment, not just a machine. "A New Dawn" culminates atop a mountain road that overlooks a gorgeous Italian coastal city, where we appreciate the 2014 model and its deft driver fully revealed.VIEW THE SPOT  Greenpoint Pictures editor Logan Roos teams up with Sonic Union mixer Steve Rosen to expose Team USA forward Zach Parise's secret to success in MilkPEP's "Built With Chocolate Milk" out of Deutsch, New York. VIEW THE SPOT  Behind each of these gifts is a heartbreaking story of a life lost and of loved ones whose Christmas is ruined. The heartache of facing Christmas following the loss of a friend or family member on the roads is the focus of this touching installation made up of 209 Christmas gifts that will never given. Hundreds of photos, tributes and drive safely messages were left at #ungivengifts. Agency: Grey Melbourne VIEW OUTDOOR  New York Lottery's holiday campaign via DDB New York promotes the holiday line of instant scratch-off games and encourages New Yorkers to make NYL games part of their holiday traditions. This spot, "Traditions," takes a snapshot of the crazy things people subject themselves to during the holiday season in New York, such as trying to transport a Christmas tree in the subway, awkward family moments, and (really) bad holiday sweaters. VIEW THE SPOT Star Sat: Change Your ViewToronto Crime Stoppers: It costs us all Retail theft is an issue that's not on Canadian minds. To the general population, it's just harmless shoplifting. The reality however, is that organized retail theft actually costs Canadian businesses $4-billion a year. DDB Toronto explains who paysVIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW RAZOR OUTDOOR VIEW CAMERA OUTDOOR VIEW BOOTS OUTDOOR PLAY THE JEANS RADIO SPOT PLAY THE PHARMA RADIO SPOT PLAY THE ELECTRONICS RADIO SPOT CPH Bank: Light Bulbs Installation CPH Bank reveals a homemade installation full of light. Bang Bang Club Paris and Creative Director/ Director Jean-Paul Frenay creates an impressive installation made out of 1500 light bulbs to show in a creative way the major services of the Belgian Bank. They pushed the idea so far to incorporate music created with light bulbs. VIEW THE SPOT Harvey Nichols: Sorry I Spent It On Myself adam&eveDDB has created a Christmas campaign for Harvey Nichols that encourages customers to be unseasonably selfish and spend less on their loved ones in order to spend as much as possible on themselves. At the heart of the campaign is a new product range that was conceived and designed by the agency. The âSorry I Spent It On Myselfâ gift collection comprises a range of Ultra Low Net Worth (ULNW) gifts such as a Water Resistant Sink Plug for £1.13, 100% Real Wood Toothpicks for 47p VIEW THE SPOT Holiday Scratchers: When You Give You Win LA-based David&Goliath has created a new campaign for the California Lottery that encourages a new tradition of small gift giving around the holidays in the form of a golden envelope filled with Holiday Scratchers.Lotteries are typically known for showing selfish wins (for example, receiving a big check with your name on it), which doesn't really have place around the holidays. The new campaign strives to remind people that small gestures, like giving scratch tickets, can make someone else's holiday a bit more joyous, and yours too. With this in mind, D&G created a simple but iconic golden envelope to give tickets in, providing a beautiful way to give. VIEW THE SPOT National Transport Authority: Connections In this quirky National Transport Association ad by Piranha Bar for Irish International, the ease of connections between various modes of public transport is shown as a theatrical play using charmingly handcrafted sets and complex mechanical choreography.The 100% in-camera 30 seconds 'one take wonder' is testament to the intensive pre-vizing carried out to ensure all the elements came together at just the right time.VIEW THE SPOT Fox Crime Channel: Crime Scene To launch the FOX Crime channel in South Africa, Ireland/Davenport, Johannesburg targeted an audience passionate about the crime genre within cinemas at crime movies. We based our creative idea on the forensic technique; that blood and body fluids show up under UV light, when sprayed with Luminal. Through "adopting" this technique, we created invisible crime scenes in cinemas much to the surprise of our unsuspecting audience. VIEW OUTDOOR Eurobest Young Creatives: Excuses The web film called "Excuses" was created by Fuel Lisboa to launch the 2014 EUROBEST Young Creatives Competition. VIEW THE SPOT  In two-to-three-minute video interviews, three accomplished Coloradans, each either pushing 80 or past it, deliver a message to an audience half their age:âLife is short, they say. Do it now. The content marketing campaign, for FirstBank, Lakewood, Colo.'s small business services from TDA Boulder, aims to push hesitant entrepreneur wannabes to make the leap, or to embolden those who have just done so. VIEW THE EUGENE SPOT VIEW THE LIBBY SPOT VIEW THE LUCKY SPOT Sony PlayStation 2: Shadow Fall promo BBH New York has launched this TV promo for the new Killzone: Shadow Fall for the Playstation 2. Noam Munro directed it via Biscuit Filmworks.VIEW THE SPOT The Tomorrow People: Do You Have the Power? To promote the series launch of The Tomorrow People, in which a young man discovers he has powers of telekinesis, OMD-LA + Thinkingbox introduced "Do You Have the Power?", an interactive car installation at Hollywood & Highland Center utilizing Kinect motion-sensing technology. It invited users to discover their own supernatural powers while engaging with the series and The CW brand. Agency: OMD-LAVIEW THE CONCEPT Proust.com: It's fun to judge Proust takes the natural behavior of ranking and judging into an addictively odd and entertaining game format. Created by Mother London it allows people to rank and compare everything from the absurd to the everyday, see how their judgments relate to their friends, and then discuss and debate the results. VIEW THE CONCEPT JFK Presidential Library and Museum: An idea lives on November 22, 2013, marked the 50th anniversary of John F. Kennedyâs assassination, and while many are talking about his death, the JFK Library wants to shift the conversation to the ways he lives on. An Idea Lives On brings together stories about how JFK lives on today. Together, these stories form a tapestry of many voices, each expressing in their own way how President Kennedy continues to impact them. An Idea Lives On is a film, but can be interrupted and explored like a website. The individual stories, a portion of which are submitted by the public, will be assigned to a topic from JFKâs legacy, and the user can decide what to watch and in what order. Each specific story is shareable via social media. Agency: The Martin Agency.VIEW THE CONCEPT  Mothers To Mothers already helps more than a million mothers in Africa. This spot from BBH London, via Academy Films, shows how you can help a million more.VIEW THE SPOT HP Printers: Like Father Like Son BBDO Singapore's new TV spot entitled "Like Father Like Son" for HP Printers shows a young boy mimicking his father as he works the computer. To their delight they can print as many copies as they wish, highlighting the affordability of HP printing at home. VIEW THE SPOT Belgian Olympic Committee: Belgian Mountains A Belgian city has never hosted the Winter Olympics. That makes perfect sense, because we don't have any mountains.But we do have athletes with enough talent and determination to win a Winter Olympics medal, this year in Sochi. One of the athletes is snowboarder Seppe Smits, multiple World Championship medalist.To support the Belgian athletes who will compete in Sochi, BBDO Belgium created a TV spot with a group of snowboarders led by Seppe Smits, boarding across the flat landscape of Belgium. VIEW THE SPOT Urban Ministries of Durham: Names for Change Even the smallest item can have a large impact on the life of a person facing poverty and homelessness. To immortalize the effect of everything from tampons and teddy bears to drug test urine cups and deodorant, Urban Ministries of Durham via McKinney is selling the naming rights to it all through Names for Change. Every item they need to connect their clients to food, shelter and a future is for sale at namesforchang.org. Even you, yes you, could be the proud owner of a Fork of Mass Nutrition or Shower Head of Rejuvenation.VIEW THE CONCEPT |
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