 |
Tv
Holiday Scratchers: When You Give, You Win
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
LA-based David&Goliath has created a new campaign for the California Lottery that encourages a new tradition of small gift giving around the holidays in the form of a golden envelope filled with Holiday Scratchers.
Lotteries are typically known for showing selfish wins (for example, receiving a big check with your name on it), which doesn't really have place around the holidays. The new campaign strives to remind people that small gestures, like giving scratch tickets, can make someone else's holiday a bit more joyous, and yours too. With this in mind, D&G created a simple but iconic golden envelope to give tickets in, providing a beautiful way to give.
Managing Partner/Co-Founder, Smuggler: Brian Carmody Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
