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Seen and noted
 PepsiCo ventures into the rapid rehydration category in Latin America with the launch of Gatorlit: a new product that offers quick rehydration for everyday discomforts. The challenge was to launch Gatorlit across the region with Gatoradeâs endorsement, using a tone and communication that would differentiate it from the competition. To achieve this, together with Springtime, the brand focused on real issues that had not yet been addressed within the category: for example, hangovers, stomach discomfort, intense heat, and dehydration caused by everyday activities. In this context, a campaign was launched with the concept, "Gatorlit can't solve everything, it just helps you recover very quickly.â VIEW THE 4 SPOTS  Trivia Crack, the globally acclaimed interactive knowledge platform developed by etermax, announced the debut of its campaign, âYou Donât Lose, You Learn,â created by GUT Buenos Aires. Launching in the US and international markets, the campaign celebrates the passion people feel for the internationally beloved trivia-based game. VIEW THE SPOT  We accompanied BF Films in Argentina Comic Con on May 24, 25 and 26, 2024 presenting Borderlands. Comprehensive stand design such as Photo opp and display of properties at the main entrance of the most important expo in the field. Construction of sculpture of the Claptrap character in 1:1 scale. Moxxi's Bar Counter, Bottles with personalized labels, glasses and art elements. A retro TV playing trailer.CLAPTRAP SCULPTUREWe built a real scale Claptrap´s replica based on official trailer and posters of the movie Borderlands.VIEW OUTDOOR  We are with Universal Pictures Argentina. From March 1 to 10, 2024 in Unicenter Shopping we presented an activation to promote the release of the movie Kung Fu Panda 4. An oriental zen garden space, in which the main characters of the movie, the Peach Tree of celestial wisdom and a screen with the trailer and a kung fu class oriented on the characters of the new movie are displayed.Lots of adventure, fun, gifts and smiles. VIEW OUTDOOR  Havas Group agencies HOY, based in Buenos Aires, and Republica Havas, based in Miami, have joined forces to create "Mini Rooms" â an Argentine market-driven campaign that promotes Motorola TVs by capitalizing on the brandâs strong positioning in mobile phones. "Mini Rooms" presents the product in different miniature house settings. The creative teams collaborated with artists who specialize in models to generate hyper-realistic domestic environments, VIEW THE 3 SPOTS Disfam Argentina & Vaneduc: Anthem For Inclusion Some studies show that the difficulty to learn and sing songs is a sign of dyslexia. Many of these signs go unnoticed by parents and schools, resulting in 80% of individuals with dyslexia remaining undiagnosed. To help change this, together with professionals and parents of children with dyslexia, we have modified the Argentine National Anthem.VIEW OUTDOOR  Ogilvy Argentina's new project, "Routine Check", which encourages people to check their health as often as they check their cars.VIEW OUTDOOR  We donât really think about the time we lend to things we love. Hours? Days? Weeks? Whoâs counting? Well, Heinz is. Because alongside VML, the brand is now divulging just how much time people spend with it.VIEW THE 3 ADS  Pain relief advertising is always the same, overly exaggerated, and almost unreal: people holding their back or their head, wincing, with a red dot marking the spot where they feel pain. But the truth is that we also find pain in many little stupid ways: bumping into sharp corners, stepping on stuff, or stubbing our toes. VIEW THE 3 SPOTS  To launch the new non-carbonated H2oh! Isla agency developed a campaign with a double challenge: to communicate the novelty of the product and recover the brandâs sense of humour, while using a tone that connects well with Argentine idiosyncrasy. VIEW THE SPOT Netflix: Shave / Blue Pill / Toy To communicate Netflix's new releases during the month of February, and linking it to Valentine's Day, Isla together with the Netflix team developed a campaign based on a consumer tension known as "Netflix & chill," which basically consists of inviting someone to watch Netflix, with a sexual intention.VIEW THE 3 SPOTS  During Breast Cancer Awareness Month, the theatre circuit in Buenos Aires joined an unprecedented action alongside the Argentine League Against Cancer (LALCEC) and Grey Argentina. More than 30 shows on stage modified their scripts, altering the storylines to demonstrate that, while this disease can be a part of any story, timely check-ups can help change it, At the end of the campaign, the powerful messaged reached more that 100000 spectators. VIEW OUTDOOR Gatorade: The Making Of Messi After having been honoured with football's most prestigious award for a record-breaking eighth time, Lionel Messi has posted a very special video and gift, via his Instagram, to thank the people who helped him get to where he is today; those at his first club, .A. Grandoli F.C. To celebrate his latest achievement the G.O.A.T. has joined forces with long term partner Gatorade to create an emotive short video, entitled 'Making of Messi', to reveal where it all started: VIEW THE SPOT  In Flow, you find more than just everything you like: you also see what moves you, entertains you, paralyzes you, and excites you. We know that every time you look at the screen, you always experience something different, and that's why we showcase one of the best things a user can have: that world of unique reactions and sensations reflected in the eyes of each person who enjoys Flow.VIEW OUTDOOR Greenpeace: The Scent of Consciousness Argentina is in a forest emergency: we lose one hectare of forests every two minutes, equivalent to the surface of 30 soccer fields per hour. Deforestation causes species disappearance, climate change, floods, droughts, desertification, diseases, evictions of indigenous people and farmers, loss of food, wood and medicines. To create awareness about the urgency of protecting native forests, The Juju agency, led by Nicolas Zarlenga and Federico Plaza Montero, created a unique product: 'The scent of consciousness'. It is an air freshener for cars that does not smell like pine, but like the smoke from fires that devastate ecosystems.VIEW THE SPOT Hyundai Grand Theft Auto: The Uncrashable Tucson Recently, the Hyundai Tucson was introduced in the popular virtual world of Grand Theft Auto (GTA) through a customized server. The main innovation of this model is the incorporation of the Hyundai SmartSense system, an advanced set of sensors and driving assistants designed to provide greater safety and peace of mind for drivers. VIEW THE CONCEPT  GUT Buenos Aires has created a new campaign for Stella Artois in Argentina, called "The Artois Probability," which aims to prove the brand's presence in art history through AI. The campaign highlights how any beer shown in historic paintings is most likely to be the brand's beer based on extensive data and historical research from Stella Artois. The history of Stella Artois dates back to 1366 in Leuven, Belgium.This means there is a probability that the beer portrayed in historical art pieces throughout Europe could be a Stella Artois. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  Globant, a digitally native company focused on reinventing businesses through innovative technological solutions, announced today the launch of "I AI" its new commercial from the "Stuck in Consultancy" saga. Developed together with the agency GUT Buenos Aires, the ad uses sarcasm to expose consultancies that want to quickly jump into the AI world. VIEW THE SPOT  Deconstructed Closets is a free art exhibition developed by Havas creative agency HOY and United Nations Population Fund (UNFPA), the UN agency that works for sexual and reproductive rights and an end to gender-based violence. The exhibition pays tribute to four great Argentine LGBTIQ activists with a series of four large-scale artworks created by local muralist Leandro Frizzera using the inlay technique (wood collage) to create portraits made from real closet parts.VIEW THE BERKINS AD VIEW THE CELIS AD VIEW THE FUSKOVA AD VIEW THE JAUREGUI AD  Always the same image of love, we sit down to eat at the table while our little dog looks at us with a tender hungry face, waiting for some fries or a maybe a little piece of meat, unfortunately if there is a Heinz at the table this love story is over before it starts, because there will be no leftovers. sorry buddies.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Fundación Cáncer Con Ciencia: Take Care of Your Eggs While the supermarket shelves are overflowing with Easter eggs, a foundation and a communication agency came together to carry out a disruptive dissemination campaign under the slogan "Take care of your eggs". The Cancer with Science proposal from the SALES Foundation and the DO Agency goes to the point: a little cardboard box with a "very Easter" design, with bunnies and everything, which contains two eggs that look like chocolate but are made of latex and that, instead of being filled with sprinkles or surprises, they are palpable. VIEW THE AD Conmebol: Forever In Our Hearts South American football confederation CONMEBOL and agency Mercado McCann pay homage to Pele with this inspiring new spot. Following the death of the legendary football player, CONMEBOL has also launched a special shirt, in which the three stars Pele conquered are replaced on the shield by three hearts, alluding to the town where he was born and from where he came to conquer the whole world.VIEW THE SPOT Tulipan: The Incomplete Story Of Pleasure Does anyone know when humanity completed its knowledge of the functioning and anatomy of the clitoris? The answer might be surprising: 1998. Imagine how many things were a priority for mankind throughout history before anyone focused on the study of the only organ destined for pleasure: clitoris. It might sound crazy, but it's a fact. And this curious truth was the starting point of the last creative campaign 'The incomplete story of pleasure', from BBDO Argentina for the United Nations sexual and reproductive health agency UNFPA VIEW THE SPOT  We are used to seeing news of cases of hatred towards the LGBTIQ community, racism and xenophobia, almost daily. These news are constant and the statistics are frightening. Now, what about porn consumption statistics in the same countries. "Looking at PornHub's annual consumption statistics, we discovered that they reflect a completely opposite reality and that's how the idea was born,"VIEW THE COLOMBIANA AD VIEW THE EBONY AD VIEW THE LESBIAN AD VIEW THE CONTRADICTIONS AD Women In Games: Switch Voices In the world of online gaming, thousands of women face a major obstacle: they cannot compete with an open microphone. If the other players hear a female voice, it makes the game impossible for them to play. Women in gaming become victims of insults and belittling of all kinds even being excluded them from the game by opponents and teammates alike. This has a big impact on players who want to have fun, and especially on those who want to become professionals. Under these abusive conditions, their performance suffers and their chances of moving up the rankings become much more complicated.VIEW OUTDOOR FC Home Deco: The Passion Calculator FC Home & Deco, the Argentinian retailer, has launched 'The Passion Calculator', software based on an algorithm that posts discounts on social networks depending on what is happening during the country's matches in the World Cup. In a blend of amusement and useful probabilities, the service works to calculate the odds of accidentally damaging a piece of furniture during a football match and provides a proportional discount on replacing it. Inspired by the passion of Argentinian football fans while watching the beautiful game, 'The Passion Calculator' is powered by an algorithm created by Wunderman Thompson DubaiVIEW THE SPOT Paladinis Cold Cuts: Filling your Panini South America suffered a World Cup sticker shortage for weeks. Even the Argentinian government joined a squabble between shop owners and the local manufacturers of popular but scarce World Cup albums. But Mercado McCann decided to confront this lack inviting to "Fill your panini" through a campaign for Paladini, a cold cuts and other meat brand. The campaign was introduced at the prime season for the brand, that is why this is a great time to communicate. The spot was produced by Rebolucion and directed by Watta Fernandez.VIEW THE SPOT  Within the framework of an awareness campaign on the need to stop postponing annual breast exams, more than 30 Argentine NGOs leaders in cancer awareness, communicated this past Oct 19th the joint decision to postpone World Breast Cancer Day, and then continue to postpone it day after day for two weeks. VIEW THE SPOT  This print campaign show heat map of the fans in playing fields such as: Office, School and Home.Campaign from the argentinian agency Mercado Mccann to TyC Sports, the most important sport channel in Argentina.VIEW THE AD FAUNA : Parallel Lives This campaign symbolizes all the love and empathy that dogs give us in their short lives. Regardless of how we are, or what we do, they always give us their time.Agency: VML Y&R Commerce VIEW THE WEB FILM SPOT VIEW THE PANIC AD VIEW THE BULLYING AD VIEW THE COUPLE AD VIEW THE SON AD VIEW THE GRANDMOTHER AD VIEW THE THERAPY AD  Tired of receiving endless presentations without any solutions on them? Get away from the old consultancy bullsh*t and meet the future of business and digital transformation. Yes, we are talking about us.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Budweiser: Unbanneable Artists As artists are constantly being banned on Twitch for using unlicensed music, we found a way to solve this problem and position emerging artists by making our record label BudxRecords an official distributor of Soundtrack, the streaming platform's licensed music tool. , which although it tries to solve the problem, contains a very limited generic stock. Thus, Budweiser managed to hack the largest streaming platform by positioning emerging artists among millions of users with $0Agency: The Pub School VIEW THE CONCEPT Philco: The Face of the World Cup Every summer, air conditioners commercials emerge from the cave, talking about technology, functionalities, always with the promise of ''refreshing people's lives''. Don Argentina and Philco had a real challenge: How can they say something different when basically, they offer similar products to their competitors? In Argentina when someone is very similar to another person, people say "they have an air". So, Don and Philco took advantage of this last phrase, and made a campaign called the Messi look-alike. They took pictures of him with many different products, and they allowed any brand to download them, so they could use it as the official face of their brands. VIEW THE SPOT Earth Hour: Turn Off Your Brand On March 26th, HOY and Havas joined the celebration of Earth Hour with their clients, intervening the main digital screens of public roads, displaying the brands in a sustainable mode. The aim was to generate a unique message of awareness and energy saving to inspire everyone to join in. At8.30pm, they reduced the power on LED screens by up to 87% under the hashtag #ChangeForClimateChange, making a poster consume as little as possible on Earth Hour with the help of brands such as Andromaco, Aveno, Buquebus, Claro, Dermaglos, Flybondi, Fundacion Vivienda Digna, JVC, Hipoglos, LOreal, Movistar, Puma, Renault and Tuenti, among others. VIEW OUTDOOR ZonaJobs: Behind the most important job Political communication, especially, before an election, at least in Argentina, is practically based on promises. Future actions that the candidates say they are going to do but that do not correlate with reality. For the Primary, Open, Simultaneous and Mandatory (PASO) elections that were held in Argentina to define the list of candidates that would represent each political party in the November legislative elections, the independent agency Togetherwith and the market-leading job portal Zobajobs changed the focus of the political communication with a disruptive local campaign. How much would voting intention change if, instead of just listening to the candidates' promises, we revealed their preparation to take office? VIEW THE SPOT A.L.M.A.: I Don't Remember Soccer in Argentina attracts crowds. The campaign sought to take advantage of that popularity through one of the country's most important teams, Racing Club, to raise awareness about Alzheimer's disease. On April 2, after the end of an important match, Racing's captain, Leonardo Sigali, gave the typical on-field interviews but with an unusual demeanor. He answered all the questions about the match he had just played with a confused "I don't remember" that not only upset the TNT Sports journalist, but also his colleagues and the social networks, which reacted immediately. Agency: Hoy, Buenos Aires VIEW OUTDOOR SeSocio / Fundación Bomberos de Argentina: Journal Mistake Argentina has suffered large native forest fires that have affected more than 1 million hectares in recent years. Although firefighters have fought tirelessly to fight them, the news did not always receive the media coverage that the seriousness and relevance of the issue deserved, making it difficult to count on the support in donations that was needed. The idea sought to solve this unforgivable mistake by capitalizing on another mistake. The campaign took over domains like those of the main news media, imitating users' most common typing errors to enter the same news websites.Agency: HOY, Buenos Aires VIEW THE CONCEPT  Shutterstock's content library contains over 420 million assets from 2 million contributors around the world, and with a data-powered search engine known for its precision, it's almost impossible not to find what you are looking for. However, the search for content tends to start with vague, general keywords. It is in these cases that we get to see the unbelievable breadth of images that results from a single search. This incredibly vast diversity of images is what we want to share with customers all around the world working on any project big or small, as it is what makes Shutterstock so relevant for everyone in the creative, editorial and media industries.Agency: Tribal, Argentina VIEW THE CITY AD VIEW THE FOREST AD VIEW THE CORAL REEF AD  âFrooti Togetherâ, featuring Bollywood stars Alia Bhatt and Ram Charan, is a fictionalized mixed media adventure through time inspired by the story of the birth of Frooti in India. Set in a vibrantly colorful miniature world, the narrative depicts mankindâs discovery of the mango through its many juicy roles in our history all the way to the creation and distribution of the famous drink worldwide as it exists today. VIEW THE SPOT |
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It looks like ambergris to me. Print from Argentina's Loto