Outdoor ad: Lalcec: The Postponed Day

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Top 6: December 13th 2023

During Breast Cancer Awareness Month, the theatre circuit in Buenos Aires joined an unprecedented action alongside the Argentine League Against Cancer (LALCEC) and Grey Argentina. More than 30 shows on stage modified their scripts, altering the storylines to demonstrate that, while this disease can be a part of any story, timely check-ups can help change it, At the end of the campaign, the powerful messaged reached more that 100000 spectators.

Category Charities & appeals
Client Lalcec
Agency Grey Argentina
Production The Movement by LANDIA
Country Argentina
Uploaded 7 December, 2023

Credits

Director
Odile Sucari
Chief Creative Officer
Diego Medvedocky
Chief Creative Officer
Gabriel Schmitt
Chief Creative Officer
Hernán Kritzer
Executive Creative Director
Juan Ure
Executive Creative Director
Gonzalo "Montaña" Fernández
Creative Director
Ezequiel Irureta
Creative Director
Sergio Rio León
Creative
Matías Cony
Creative
Joaquín Belaunde
Producer
Sonia Stigliano
Producer
Denise Paini
Executive Producer
Juan Manuel Cuervo
Executive Producer
Diego Dutil
Chief Executive Officer
Denise Orman

Other credits

Agency

PR Director Florencia Kessler

Business Director Ana Bianchini

Project Manager Ivana Benozzi

Business Team RosarioDel Álamo

Designer Diego Urbano

Head of Design Trinidad Colombo

Head of Strategy Romina Perrone

Strategist Clara Noussan

Head of Production Pablo Molina

Producer Negro Ibáñez

Coordinator Sebastián Garri

Agency Bushi Contenidos

Media PHD Argentina

Production

Camera Operator Fernando

PR NINCH COMPANY

Chief Executive Officer Noelia Chessari

Strategist Florencia Vaudagna

PR Director Sabrina Cordes

Account Director Mercedes Acuña Usandizaga

Lalcec: The Postponed Day

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Lalcec: The Postponed Day

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