Creative studio The Mayda Creative Co. has unveiled its latest work for iconic British cosmetics retailer, Lush, as part of its 2023 holiday campaign. A continuation of the long-… read morestanding relationship between the two companies, this Lush Intergalactic Universe campaign follows the announcement of the “Storyverse” partnership. This collaboration marks the latest evolution of Lush’s ongoing strategy to extend consumer engagement and expand the Lush storyverse into long-form entertainment that showcases its customers' favourite products across a range of platforms, starting with this London installation. Airing at Outernet’s Now Building exhibition space in London, home to the world’s largest LED screen, ‘Lush Intergalactic Universe’ is a two-minute, 360 degree seamless mixed media animation that interprets and defines otherworldly environments and characters from Lush’s story, including Lord of Misrule and Snow Fairy. Making its debut performance is Space B.O.T - an interstellar spacecraft piloted by Pebble Penguin - the characterised form of Lush Bath Bot - the world’s first Bluetooth floating sound and light immersive bath speaker, shaped like a Lush bath bomb, launching in 2024. Lush Intergalactic Universe is a theatrical animation that takes the audience on a journey between celestial worlds. Understanding the characters and the worlds in which they live was paramount to Mayda’s creation of this magical universe. Providing the foundation for the ideas Mayda brought to life, independent entertainment studio, Realm Runner Studios, conceptualised the story, characters and script, coupled with artwork created by animation studio, Feral Child.
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