Gabriel Schmitt

Gabriel Schmitt is a culture-shaping creative executive with 20 years of advertising agency leadership in New York, Chicago, and Sao Paulo. His teams have been recognized by the industry's most prestigious award shows including 2 Emmys, Cannes Lions (Titanium GP, Titanium, 6 Grand Prix and 26 Gold - a total of 82 Lions to date), The One Show (44 Gold Pencils), D&AD (5 Yellow), Effies (1 Grand, 9 Gold), and many more.

Overseen by Gabriel, Grey launched AB InBev's biggest global campaign ever for Corona Cero, as the 1st beer brand to be a Worldwide Olympic partner, with the multi-faceted 'For Every Golden Moment' campaign. Reaching over 4.1B impressions, the speed of turnaround took the campaign beyond digital memes into OOH billboards creating an indelible link between the brand and this beautiful sporting feat.

Appointed global chief creative officer at Grey in March 2023, his leadership continues to drive Famously Effective work and substantial business performance for … read moreblue-chip clients including Procter & Gamble, The Coca-Cola Company, Haleon, Volvo, LG Electronics, Red Bull, and Sky Bet.

Before joining Grey, Gabriel served as co-chief creative officer of FCB NY, where he led the agency's creative resurgence on the heels of campaigns including "Whopper Detour", "Michelob Ultra Courtside", "Contract for Change", "McEnroe vs McEnroe" and "Dreamcaster" helping FCB earn Cannes' NA Network of the Year accolades for five consecutive years.

Gabriel is proudly left-handed, and currently lives in New York City with his wife Ana and Nico, their little baby with the cutest laughter they've ever seen.
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