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Seen and noted
Carlsberg: This Sweater Has a Trick Up Its Sleeve Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to get Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and itâs the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ainât it? Agency: NOSSAVIEW THE CONCEPT Berlitz: Twelve Days of Christmas Most francophones sing their favourite English songs without even knowing the actual lyrics. And because the Holidays are full of joy, boughs of holly and spiked egg nog, people refrain even less from expressing their inner Dean Martin, jabbering through iconic songs in an incomprehensible way. So to get French Canadians to gift English lessons to their friends and family for the Holidays, we had Holiday classics massacred by unilingual francophones. Agency: RethinkPLAY THE TWELVE DAYS SPOT PLAY THE DECK THE HALLS SPOT PLAY THE JINGLE BELLS SPOT Childhope Philippines Foundation: Every child deserves a happy b No other country celebrates Christmas like the Philippines. But for the estimated 70,000 street children in Metro Manila, it is a time of continuing hardship. Unlike most children, their birthdays tend to go unnoticed. This inspired Childhope, a non-profit organization dedicated to empowering street children, to help them celebrate their birthdays with their friends and family. With the help of Museo Pambata (Children's Museum) and the generous support of Red Ribbon, one of the biggest and fastest growing local bakeshops, Childhope provided each birthday celebrant in their care with a personalized cake in December. 500 more cakes will be given month-by-month throughout 2019. Agency: BBDO Guerrero.VIEW THE SPOT VIEW THE PRINT AD Heroes & Villains: Bad Santa To launch Heroes & Villain's new Christmas gingerbread beer AT Creative created this print & social media ad featuring a hero dad and his villainous alter ego. Not very John Lewis, but wickedly good, like the beer. VIEW THE AD Netflix: Netflix introduces the world’s first couples phone Netflix introduces the worldâs first couples phone. It comes with the creepiest features allowing you to stalk your love one. Sour Bangkok sparked conversation before the Netflix premier of "YOU" - the new drama thriller series. The concept turns the behaviors of "Joe", a creepy stalker, into the creepy features on a couples phone prototype to engage people these days that their mobile phone is part of their life. "YOU" is the story of a New York bookstore manager who falls in love with a customer named "Beck" and quickly becomes obsessed with her. He uses the mobile phone and social media as tools to get close and break her privacy. Finally, he successfully transforms himself from stalker to boyfriend while doing whatever it takes to eliminate all obstacles standing in his way - even if it means murder. The couples phone prototype is launched to question what if phones actually existed that allowed lovers to invade your privacy.VIEW THE SPOT Volkswagen: Christmas Assist Ball Christmas Assist Ball is a smart solution inspired by Volkswagen technology, that turns on the tree lights when someone gets closer. And turn them off when nobody is there. To reduce energy consumption, without giving up magic. But do you really need it? No. Agency: DDB Italy.VIEW THE SPOT  'The Legendary Tour' tells the unbelievable story of Belgian artist CHANCE, who has managed to fool everyone into believing that heâs played all the most iconic concert venues in the world. This has, however, proved to be a cleverly-devised hoax. But this fake tour, labelled 'The Legendary Tour', did actually take place. You might wonder how? The answer is revealed by the singer in a social video. Here, 'The Legendary Tour' emerges as a shrewd move by CHANCE and advertising agency mortierbrigade aimed at focusing attention on the artistâs album. The Legendary Tour was the result of a cunning plan by musician Chance - real name Antoine Geluck. To create a buzz, this Belgian singer arranged a tour that included legendary venues like Olympia or Madison Square. Fake? Not exactly, because Chance really did perform at all these venues.VIEW THE FILM Itau Bank: What are you looking for in 2019? Itau Bank has launched its most awaited end-of-year film in the Brazilian market "What are you looking for in 2019?". Aiming at making people think about what they want for the new year, the campaign invites dialogue and values shared positive thoughts, however oneâs paths, opinions and attitudes might differ from the next. Inspired in humanity's relationship with its desires and wishes facing a new year about to commence, the campaign created by ad agency Africa discusses which are the things people want to conquer in their lives and the bonds that bring them together, overcoming the barriers that might make them clear.VIEW THE SPOT  Secret Santa. New Year Ad by Phocus for Bank of Amazon.This is the cutest Secret Santa that youâve ever seen. The Bank of Amazon, from the North of Brazil, brings a story of a girl that is organizing a Secret Santa at school. But one of her friends canât participate and she has a beautiful idea. VIEW THE SPOT Dog Rescue: Light Up Your Home A timely message to encourage people to help save lives this Christmas and to adopt a rescue dog rather than buying one. Agency: DDB RemedyVIEW OUTDOOR CLIQQ: RegiftingBerlitz Canada : Embarrassing Situations When you don't speak English, taking part in conversations can be hard and even more so in business contexts. Berlitz Canada wanted to bank on these embarrassing situations to promote itâs efficient method to learn english. In three visuals, we can see three objectified people, blending in the background in different office settings like a presentation or a happy hour. VIEW THE HAPPY HOUR AD VIEW THE PRESENTATIONAD VIEW THE FILINGS AD Hilo: Be Eternal While It Lasts Ad Campaign for Hilô Store calling attention for the quality and durability of the clothes they sell.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Ligth food. Created for Kale Nutri, a healthy food company from Brazil, the ads metaphorically address how healthy food can make you light.VIEW THE FIRST AD VIEW THE SECOND AD  As part of Unilever India's 'Start A Little Good' initiative, Ogilvy Mumbai has created a powerful film to show the value that water has in the villages of India. Plucking a shower out of a city and placing it in a water-starved village completely changes the meaning of a shower. The water that was used in shooting this film, was collected and given to the people of Mangalaram ki Dhani, the village where the film was shot. It is one of the most dry villages of India.VIEW THE SPOT Pridefest: The Equality Bridge Same sex marriage being legalised was a historical landmark for Australia, but the ongoing marriage equality debate left much of the public divided. Leveraging Bankwest's brand platform of Bank Less and their major sponsorship of Pridefest in Perth WA, we created an emotional activation which broke barriers normally holding thousands of spectators back at the parade. The Equality Bridge encouraged strangers to cross from opposite sides of the road, then meet in the middle. As the cameras rolled and media paid attention, the message of 'Less Divide' was then spread to the wider Australian public.VIEW OUTDOOR Sanrakshan: The Unspoken Truth Dentsu Singapore has turned a traditional print/poster campaign into an interactive experience to raise awareness of incidents of child sexual abuse. For many people in Singapore, child abuse is a sensitive subject to discuss. Many abuse cases go unnoticed, because children are afraid to report it. The interactive print idea caries the line 'Just because you don't see it, doesn't mean it's not happening' and invites people to scan the poster to reveal the unspoken truth on their mobile device. After seeing the unspoken truth, a CTA enables people to donate, share their story or sponsor a recovering abused child to make a difference.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT  With the earth getting warmer everyday, polar bears are finding their natural habitat threatened. So what's an ambitious polar bear to do but undergo a transformation into Solar Bear and become a spokesperson for solar energy. Agency: NAWIN Consultant, BangkokVIEW THE SPOT Alexander Beer: Gaza Border Beer Over the last couple of years, the southern border area between Israel and Gaza has become a buffer zone for the ongoing Israeli-Palestinian conflict. A conflict that has put many farmers of Israelâs border towns and kibbutzim in the line of fire. Over the last couple of months, as the conflict has flared up, over 2,600 hectares of crops, mainly wheat, went up in flames â a loss for farmers estimated at well over 2 million USD â not including the extensive damage caused to the fieldsâ irrigation systems.Agency: Leo Burnett, Israel VIEW THE SPOT Belgian Kids' Fund: Birthday Everyday "Birthday Everyday" is the title of the film released by the Belgian Kids Fund, which deals daily with children in a serious health condition. In the film, we see a couple of parents reacting in an unprecedented way when forced to face an unfortunate diagnosis about their childâs health state. "Birthday Everyday" is a story about resilience and unconditional love, even when the world is falling apart. Created by the Belgian agency Mortierbrigade, produced by CZAR.BE and directed by the directing-duo SALSA, the work provokes an important reflection on the importance of emotional support and the relativisation of time when life exposes all its fragility and finitude.VIEW THE SPOT San Remo: The Secret Ingredient Black Sheep Advertising explore the meaning of family in their latest spot for San Remo. San Remo has a long history of brand positioning around family. And although the notion of what constitutes a family is now less predictable; when they work, nothing can match the social and emotional, restorative power of a family. So, while there are increasing pressures on time, our health, our financial position and our relationships, finding time to be with family is more important than ever. There is an honest truth to the power of family, that spans generations, geography and language.VIEW THE SPOT Road Safety Authority Ireland: Consequences Cardboard Poster promoting 'Consequences', the Irish Road Safety Authority's drink driving VR experience.Agency: BBDO, Dublin VIEW THE AD  The Choça, home decor store, began working the pop line. A campaign was launched to publicize the collection. Agency: G MarketingVIEW THE AD  âWe have the sun insideâ is the concept developed for the new Dole institutional campaign. The protagonist is the Sun, capable of unleashing a unique goodness and genuineness. The Sun, whose shape is present in every slice of fruit, is also the main element of the logo and it symbolizes the natural origins of the brand. The Objective of the campaign was to increase the brand awareness of the Dole brand through a simple, yet attentive outdoor communication activity that reinforces the institutional message "We have the sun inside". The idea? We have planned the communication on the backlit shelters that at night, when they light up, emphasize with light all the energy of the sun. Agency: TRUECOMPANYVIEW OUTDOOR With BottleSales, the 99 Bottles of Beer on the Wall never have to run out. Agency: NOVA 93.7PLAY THE SPOT Guest Judge: Ant White, CCO, CHE Proximity, Australia
GUEST JUDGE /BEST AD OF THE WEEK
AUSTRALIA
December 19, 2018 06:20 (Edited: February 17, 2023 04:19)
.jpg "https://www.bestadsontv.com/news/upload/Ant White Headshot (1).jpg") This week's guest judge is Ant White, chief creative officer at CHE Proximity in Australia. It's the end of the year, and thankfully the end of big elaborate, expensive Christmas ads, with no substance. BEST TV Winner: Sandy Hook: Point of View, was definitely not another Christmas ad. Today, when the films we make compete with everything else we're watching - every Netflix series, every Instagram story, we need to make films that are relevant, well told and captivating. Sandy Hook ticked those boxes. Great technique, great craft, extremely relevant, and a solid insight. Nothing else in this category stood out for the right reasons. READ MORE BMW X5: Monza, Sahara With a 5793 meter long circuit through the sands and rocks of the Sahara, Monzaâs historic race track comes to life in the heart of the desert.More than 40 people, including engineers, surveyors, technicians and racers, have worked hard to faithfully reproduce a life-size replica of every turn, every straight, every chicane, using the original trackâs turning circles and distances. This monumental effort reflects the spirit of the campaignâs concept âVolere e Potereâ (or âKnow you canâ), culminating with an unprecedented challenge: to drive the new BMW X5 in one of the planetâs most hostile environments, just as you would at the Monza race track. Such spectacular statement shows that today, the pleasure of driving a BMW also extends off-road, due to the innovative xOffroad package on the new BMW X5. This is a car that, like any true leader, can achieve any objective, and is not afraid to prove it. The project, developed by M&C Saatchi Italy and produced by Utopia. VIEW THE SPOT  ourism Fiji has announced a revitalized global brand campaign ready to roll-out in 2019. Created by Saatchi & Saatchi New Zealand and Goodoil Films, the refined campaign builds upon the destination's current brand messaging; 'Where Happiness Finds You', while showcasing the breadth of experiences available to visitors.VIEW THE SPOT  HOYTS has launched its HOYTS Recliners campaign by BWM Dentsu Sydney, making extra comfy recliner seats the new norm for Aussie cinematic viewing experiences.VIEW THE SPOT Toyota: Don't Story And Drive Marketway/Publicis have created these ads for Toyota, CyprusVIEW THE RED RIDING HOOD AD VIEW THE PINOCCHIO AD VIEW THE CINDERELLA AD DDB: The House of Cars For hundreds of Aucklanders, their house is a car. They are our hidden homeless. You probably wonât see them begging on the street. They often have jobs. Their children go to school. They simply canât afford housing. But the charity Lifewise has secured funding to rent get them into housing, by renting homes for them from private landlords. In order to encourage these landlords to open their homes, DDB Group, New Zealand, created The House of Cars â and interactive installation that lets people feel what life is like in a car, through film, audio and interactive screens.VIEW OUTDOOR VIEW OUTDOOR VIEW OUTDOOR VIEW OUTDOOR Avalon Home for the Homeless: NetflixSouthern Cross Austereo: Radio FamousAs Australia's largest radio network, Southern Cross Austereo makes businesses famous everywhere!Agency: The Studio at SCA PLAY THE SPOT Slayer: Slayer? On Triple M?The Triple M Network is home to Rock and irreverant comedy.Slayer, however, isn't on their playlist. So when it's time to advertise Slayer's final Australian tour on Triple M, we wanted to make sure listeners could believe their ears. Agency: The Studio at SCA PLAY THE SPOT Subway: Fall in Love with Lunch Again Mixing a little bit of love with humour, Subway is inviting its customers to fall in love with lunch again, via a new tongue-in-cheek campaign created by J. Walter Thompson Sydney. Believing its customers were becoming complacent about their lunch choices, Subway set out to showcase all its fresh new flavours, new sauces and seasonings, exciting new tasty combinations and new and improved core ingredients via the new campaign in a light-hearted and engaging way.VIEW THE PROPOSAL SPOT VIEW THE BREAK-UP SPOT VIEW THE TINDER SPOT  This abuse can be avoided. To generate awareness when people don't use protection. Agency: Havas LimaVIEW THE COUCH AD VIEW THE CAR AD VIEW THE TOILET AD |
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A webfilm for TEMI the personal robot. Agency: Firma creative production
Bates Portugal / Y&R Group have created this ad for BMW Group 
Give a gift that others won't regift. The CLiQQ Card.
Free Wi-Fi hotspots are now available in the city center of Viseu. Agency: Opal
FCB, Tel Aviv have created this ad for Bridgestone
Magnum Opus Partners have created this ad for Avalon