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Seen and noted
Philisa Abafazi Bethu: Heal Our Women Valentine's Day is supposed to be a day of love. But in South Africa, 2 in 5 women are more likely to receive a black eye than roses from their male partner. Philisa Abafazi Bethu spread awareness around this chilling stat with a campaign that also enabled immediate donations to the organisation, in order to help change the narrative. You too can donate by using SnapScan at the end of the video.VIEW THE SPOT  For the homeless people a public restroom may be the only home they can use.Agency: Make it Simple VIEW THE SPOT Al mosafer: Stories of Mecca This year, due to the situation and the health crisis owing to COVID-19, Mecca is under absolute lockdown, even during Ramadan and Eid. Even people living in Saudi Arabia cannot travel to Mecca. This has never happened in our lifetime. With these lockdowns and travel restrictions prevalent in Saudi Arabia, Ramadan 2020 and Eid 2020 are uniquely challenging, on a spiritual level, for those who follow the faith. Agency: FP7, Riyadh VIEW THE SPOT Heinz: #MakingArtWithHeinz Heinz Brazil found a way to help its followers during quarantine days by entertaining and encouraging them to stay home. Created by ad agency Africa, #MakingArtWithHeinz is another Kraft Heinz initiative aimed at giving some fun to consumers during this time of social distancing. Through Instagram, Heinz took a ride on a behavior people already have on the platform - to fill out blank silhouettes and share them - and posted its own burger template: a hamburger silhouette in which people could create and draw their own dream burger. VIEW THE AD Extinction Rebellion: How Normal Was Normal? We live in an era of global crises. Covid19 forced us to stop. In the people-led response to the pandemic we saw another world emerging. But vested interests will do everything they can to stop us from learning the lessons of this global pandemic. Our climate is being destroyed and our politicians and political systems will return us to 'normal' if we do not rebel. Refuse to go back. Join us in rebellion right now.VIEW THE SPOT UN Women / United Nations: The Shadow Pandemic UN Women, the United Nations entity dedicated to gender equality and the empowerment of women, launched the Shadow Pandemic public awareness campaign, focusing on the global increase in domestic violence amid the Covid-19 health crisis. The Shadow Pandemic public service announcement is a sixty-second film narrated by Academy Award-winning actor Kate Winslet, who has championed many humanitarian causes. Agency: MRM//McCANN VIEW THE SPOT March of Dimes Canada: Conquer The Curve March of Dimes Canada provides services and support for the over 6.2 million Canadians living with a disability, to maximise their independence, personal empowerment and community participation. Developed pro-bono by DDB Canada Vancouver, the national fundraising campaign titled, 'Conquer the Curve' includes out-of-home, broadcast, print, digital banners, and social creative, developed to drive donation support. Funds raised will support new virtual programming, technology and other critical services needed now.VIEW THE SPOT  These are uncertain times for everyone, but for households facing hunger, the coronavirus fallout - including school closures and job disruptions - can present an even greater threat. New PSAs, featuring Ciara's "I Got You," depict the growing need to feed millions and ask viewers who can, to help support American families impacted by the coronavirus. As the largest hunger-relief organization in the United States, The Feeding America network of food banks feeds millions of families each year, especially during times of disasters and national emergencies. You can help make a real impact for families in your community.Agency: Colle+McVoy, Minneapolis, MN VIEW THE SPOT  During lockdown, people around the world have had to find alternative ways to stay busy, and celebrating Masturbation Day is one of them! From director Raine Allen-Miller comes a silly new spot about 'getting to know your bits'. Shot in London, Bedfordshire, Vermont, Georgia, LA, Seoul, Australia and Devon, film producer Tash Tan came up with 'Wank Holiday Monday' to give a sexy new twist on the national celebration. Inspired by a range of different elements such as yonic sourdough, loneliness, Lelo sonic cruise, 80s R&B, Joe Exotic and the crew itself, Allen-Miller aimed to achieve a light-hearted response from her audience, as well as a shiny new pay-check.VIEW THE SPOT  "Commencement" was created in hopes of leaving viewers feeling more confident, reassured and ready. Created by Leo Burnett in partnership with Groupe Connect - Leo Burnett's first work for Bank of America - this spot is a lesson in how creative decisions can work in service of the message it imparts. The spot shows familiar sights throughout American households and neighborhoods, as the sound of string instruments swells behind a powerful statement.VIEW THE SPOT  WhatsApp's latest campaign, created by AlmapBBDO, celebrates the way people have come to use the app to nurture a connection with friends and relatives during social distancing and self-isolation measures during the Covid-19 pandemic. The spot was shot under special conditions and will launch to the Brazilian market first. The film was directed by Stink's Fridman Sisters and explores how WhatsApp enables people to connect with one another by portraying the small ritual of a mother and daughter who share daily images of rays of sunshine from their respective windows.VIEW THE SPOT VIEW THE MAKING OF SPOT  INTI Drugstore paid tribute to healthcare workers by uploading this campaign on their Instagram at 00:01 on May 1th, to greet them first on this day for their tireless work since the beginning of the coronavirus.Agency: Humano VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD VIEW THE SIXTH AD VIEW THE SEVENTH AD VIEW THE EIGHTH AD Mental Health Awareness Month: Open Up May is Mental Health Awareness month. With the rising cases of suicide due to the tough time the world is facing during this covid pandemic, I worked on the ad to encourage people to give an ear to their family in order to reduce the number of suicide cases.Agency: Kriative Kip VIEW THE AD  TAB continues to roll out its new campaign supporting the âLong May We Playâ brand platform this week, asking Australiaâs sports fans to 'help play find a way'. TAB is doing its bit to bring sport back to the people by encouraging fans to download the governmentâs COVIDSafe contact tracing app to help fast-track the return of sport - to the fields, tracks and pubs. With the government flagging a direct correlation between the number of Australians with the app and the further easing of restrictions, TAB wants to remind sports fans that downloading the app is the quickest way to get back to the stuff we miss the most. The campaign kicked off a week ago in national press with a QR enabled footy pie that when scanned, led directly to the COVIDSafe landing page. The follow up TVC âRequiem for a pieâ laments that whilst the footy might be back, our rightful place in the stands is yet to be restored.VIEW THE SPOT  Saatchi & Saatchi Thailand and SCG Home has found a humorous way to remind people to look back at the home they are living in and to find that there are things that are certainly needs improving. In Thailand it's common for people to always care about the world outside simply because they think thatâs where happiness lies. Many people overlook the importance of a "home", where it actually is the true source of happiness for us all. COVID-19 has forced everyone into lockdown, so everyone needs to stay home and there's no better chance for people to realize the importance of a home than this. This online movie depicts a family that keeps looking for happiness from the outside world. This campaign reminds them that it's time to stop and take care of the true source of happiness - your own home. The spot is shot by top Thai director Suthon Petchsuwan via Mum Films.VIEW THE SPOT  Australian media personality, Sophie Monk, battles the quirky side of Covid-19 lockdown and social distancing - keeping herself busy with odd tasks. Luckily there's welcome relief, with Jimmy Brings delivering cold drinks in less time than you'd think. And, there's comic relief for a humour-loving Aussie audience during a tough time.Agency: Paper Moose VIEW THE YOGA SPOT VIEW THE GETTING READY SPOT VIEW THE DATE SPOT  Dell Blue, the internal creative agency for Dell, has debuted the launch campaign for Dell Optimizer, Dell Technology's AI-based software for workstations and laptops. Celebrating the intelligence of Dell Optimizer's built-in AI, the campaign showcases its adaptability for enhanced workstation performance and end-user productivity - from learning your most-used apps so they launch faster to extending battery life when you need it most. VIEW THE CEO SPOT VIEW THE ENGINEER SPOT  Energy BBDO has launched a new national campaign with the American Egg Board: WEGGSDAY! Much like Taco Tuesday, WEGGSDAY embraces the popularity of marrying a day of the week with a popular food. A two-minute original music video, titled 'Wednesday Is Officially WEGGSDAY!,' has been created to hilariously introduce the concept. The animated video also highlights the versatility of eggs, reminding consumers that eggs are an incredible meal solution beyond just breakfast. The work, the latest in the American Egg Board's 'How Do You Like Your Eggs?' creative platform, will launch on digital and social with a teaser video.VIEW THE SPOT  For decades, NESCAFE has grown with the idea that everyone in the world deserves a great cup of coffee. For all the coffee lovers in the world, the first cup of coffee in the morning is undoubtedly an essential moment of their day. A ritual to which the world's largest coffee brand has been associated for decades. 'Good morning' is another universal moment of our everyday lives. We say 'Good morning' to our family, to our friends, to our colleagues, to everyone. And sometimes without thinking, just to be polite. A ritual we may have not said with meaning for quite some time. NESCAFE, with the help of Publicis Worldwide (Paris and Milan offices), launch the new 'Good morning' campaign, with the idea of bringing an optimistic 'Good' back into 'Good morning'; a promise to a new beginning, a celebration of being together again and make the best of a new day. VIEW THE SPOT Wella Professionals: But First, Hair Wella Professionals have always intuitively known and understood the importance of hair stylists. The personal relationship, trust and ultimate confidence boost received after a visit to the salon is in many ways unparalleled. But, in this crisis filled, moment of pause across the world, it is a realisation that women are coming to quickly understand too. Originating with this deep-rooted intuition, now confirmed with survey-led data, Wella Professionals announces the launch of "But, First Hair", a campaign celebrating hairdressers and their craft. The campaign was developed by the brand's lead strategic and creative agency, The&Partnership, with social activation and campaign rollout by 1000heads. VIEW THE SPOT  Mat Laroche, one half of directing duo Chips, took his Covid Lockdown spare time to another level. He gave his two sons Wilfred (four) and Phoenix (six) a crash course in acting, stuck them in front of his Canon 5D and made some fabulously heart-warming PSA films wherein his little heroes tell the public about staying at home, social distancing, panic buying, homeschooling and a few other cheeky bonuses... The films are brilliantly scripted and slickly shot, plus there's super dialogue with astounding delivery by the youngsters. Puppa Mat, who's also an actor, truly shows his filmmaking skills in these gems despite the confinement of his four walls, with no assistance whatsoever. VIEW THE WAR SPOT VIEW THE PANIC SPOT VIEW THE CAUTION SPOT VIEW THE HOME SPOT VIEW THE DISTANCE SPOT VIEW THE TOUGH SPOT VIEW THE REPAIR SPOT  According to the National Restaurant Association, the restaurant industry has suffered three times the job losses of any other segment since the COVID-19 crisis began. The COVID-19 quarantine created an abundance of pent up creative energy. When a new initiative was launched to help Texas restaurants, Austin's advertising and production professionals couldnât wait to step up by producing a public service ad (PSA). "Come and Take Out" is an effort initiated by John Heal, an Austin-based small business attorney, and Mike Coffin, an ad agency veteran. The organization aims to help local restaurants weather the crisis by motivating people to order meals to go more often.VIEW THE SPOT Michelob ULTRA: Ready To Roll As an official sponsor of The Match: Champions for Charity, Michelob ULTRA produced creative especially for The Match. Using deep fake technology, NFL legend Peyton Manning's face and voice was placed into iconic scenes from the classic film Caddyshack. The brand also released a line of merch and two spots that celebrate the joy of the return of sports... and beer carts!Agency: Wieden Kennedy, New York VIEW THE READY TO ROLL SPOT VIEW THE DEALERSHIP SPOT #MakeCovidLonely There's only one way to beat Covid: make it really, really lonely. Keep your distance, and #MakeCovidLonely.VIEW THE TV SPOT VIEW THE SWING AD VIEW THE PARTY AD VIEW THE STREET AD RIO-Heavy Flow Pads: Menstrual Hygiene Day In our society, women have normalized the extremeness of their period due to lack of awareness about heavy flow and therefore do not realize that their condition might require them to use different products than the norm. This Menstrual Hygiene Day i.e, 28 May 2020, RIO addresses this issue via a campaign with a series of analogies to showcase how women feel when they use a regular napkin during heavy flow and calls out the oxymoronic habit that we have become accustomed with. VIEW THE HAMBURGER AD VIEW THE WINE AD VIEW THE LUGGAGE AD Lech Free: Lechends Can Do Anything Non-alcoholic beer Lech Free has launched this 'Lechends Can Do Anything' stunt promoting physical activity during COVID-19. Agency: Tailor Made PR, Warsaw VIEW OUTDOOR Burger King: Social Distancing Crown Grabarz & Partner, Hamburg and Burger King have launched the 'Social Distancing Crown', to help customers keep a safe distance as restrictions ease and restaurants reopen their dine-in services.VIEW OUTDOOR Absorvit: Be Prepared Staying at home for weeks takes its toll on your mental health. Be prepared.Digital display ads for Absorvit vitamins. Agency: Pepper VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Zavarovalnica Sava: When Loneliness Calls Luna TBWA and Zavarovalnica Sava, an insurance company from Slovenia, designed the initiative 'When Loneliness calls'. Working with professionals, they provided their employees in call centres with education on how to talk to people in mental distress. Now they are inviting other companies to join them in their cause and implement the same educational program for their employees. A special educational program, led by coaching professionals and psychologists, was designed and is now available to any other company who wants to join this initiative and make a difference - sometimes even between life or death.VIEW THE CONCEPT Krungthai Bank: #StandByRoadsideStoreSide Krungthai Bank Reviews to Save Local Restaurants Campaign #StandByRoadsideStoreSide. During the COVID-19 lockdown, most stores in Thailand were asked to be closed. Restaurants are only allowed to open for take away. And most local roadside restaurants are not online, only few of them are on food delivery apps. Even those who are connected with food delivery apps, most of them would not be promoted by any app without a marketing budget.Agency: The Leo Burnett Group Thailand (Digitas Thailand) VIEW THE CONCEPT  "Call it Covid-19" is a response to the rising discrimination against Asians around the world as a direct result of the COVID-19 outbreak. This powerful piece was created by Asiancy, a W K Portland affinity group.VIEW THE SPOT  Learn how to be a boss, how to own a room, how to write and how to make dinner the right way in Masterclass's, 'Todayâs the Day' campaign created via Anomaly, Los Angeles.VIEW THE SPOT  TG4 are taking Ireland back to 30 years by reairing Ireland's five football matches from the 1990 FIFA World Cup. To promote the reairing, Publicis Dublin released this 'Scoreless Schillaci' spot.VIEW THE SPOT New Zealand Police: Covid-19 Campaign: Stay Home Wrestler New Zealand has recruited cast members from Wellington Paranormal, a popular New Zealand comedy TV show to star in a series of web films on the Covid-19 lockdown experience in the country. Running on New Zealand Police online medias, the humorous campaign has been viewed 7 million times and in one episode features Jacinda Arden's fiance, Clarke Gayford, whilst babysitting their daughter Neve.VIEW THE EPISODE 1 SPOT VIEW THE EPISODE 5 SPOT VIEW THE EPISODE 8 SPOT VIEW THE EPISODE 11 SPOT VIEW THE EPISODE 14 SPOT  Due to social distancing measures, the University of Phoenix hosted a virtual commencement ceremony on Thursday 21st May with more than 1,200 students across the country receiving associate, bachelor's, master's, and doctoral degrees. The ceremony featured messages from the University of Phoenix president Peter Cohen, provost Dr. John Woods, and football great Larry Fitzgerald. Fitzgerald graduated from the University in 2016 with a Bachelor of Science in Communication, fulfilling a promise to his mother.Agency: TBWAChiatDay, Los Angeles VIEW THE SPOT  Parenting isn't easy, and when it comes down to motherhood there's not such a thing as being the "perfect" mother. Specially when they are new to this experience, it is hard for them to relay on unsolicited advice or following unrealistic depictions of perfect motherhood on social media. With the spirit C&A's brand philosophy 'Feel Good Fashion', Havas Germany has created an honest and emotional campaign that motivates new mums to feel as comfortable and proud of who they are, even if their parenting style isn't perfect.VIEW THE SPOT  Jaguar teamed up with Framestore and multi award-winning director William Bartlett to produce a collection of six almost entirely CG films to showcase the F-TYPE sports car. The new film uses innovative storytelling techniques and combine live action and computer-generated images, allowing you, as the campaign says, to 'Just Imagine' the thrill of driving or sitting in a new Jaguar F-TYPE. Designed to coincide with the new F-TYPE arriving in showrooms, they are the result of extensive collaboration between Jaguar, agency Spark44 and London-based Framestore Pictures. VIEW THE MAKING OF SPOT Tourism New Zealand: A Journey of Reflection. 100% Pure New Zealand is reconnecting with friends and past visitors around the world to share a reflection on what is important in life, as early signs of recovery begin to emerge for the island nation in a new campaign developed by Special Group New Zealand. Despite borders remaining closed to international visitors for now, the team behind New Zealand's tourism efforts felt it was an appropriate time to share a message of reflection, hope and aroha (love) as they begin to recover and look forward to welcoming visitors again in the future when safe to do so. VIEW THE SPOT Terveystalo: The Essential Influencers As Covid-19 still dominates online conversations, social media continues to provide a platform for the infodemic of misinformation. In order to elevate factual content, Nordic health company Terveystalo is calling on social media giants to launch a special 'verified' badge to elevate individuals with factual, unbiased and up-to-date information amidst the ongoing pandemic. According to a research from Reuters Institute, politicians, celebrities and other influencers are responsible for 20% of Covid-19 related misinformation spreading around social media.Agency: TBWAHelsinki VIEW THE SPOT  BIOS lighting, the premier source of biological lighting, is announcing its unparalleled and innovative circadian lighting solutions, offering the world light that is healthier and more productive - naturally doing indoors what light does so brilliantly outdoors. To show the power of biological lighting, BIOS teamed up with Berlin Cameron to create a unified campaign, Naturally Brilliant, that brings to the world a new understanding of circadian lighting for both the plant and human lighting industry. The campaign will also work to drive deeper relationships and sales via B-to-B and direct to consumer experiences.VIEW THE SPOT |
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