Corona, a beer brand born on the beach with a deep connection to the sun, is launching the world's first sun reserve in an effort to preserve access to sunshine on public beaches. More than half of Brazilâs population lives on the country's coast*, and that number is climbing by the millions. With population growth comes development and expansion of waterfront areas, meaning that beach umbrellas are not the only source of shade in the sand. Corona, which is celebrating its 100th birthday in 2025, chose Brazilâs Piedade Beach in Pernambuco to create the sun reserve.
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