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Seen and noted
 The campaign, entitled 'The Gaze Changes Everything', connects photography and AI, leveraging the human essence in the creation of images. The campaign was created by Dentsu Creative. The more we use generative artificial intelligence, the more we realise how much our personal references and experiences affect the way we shape our creative ideas. Canon, a 90-year-old Japanese multinational, believes in technology as a connective force for the entrepreneurial spirit and the human eye. VIEW THE 3 SPOTS  With the aim to promote the perfect way to consume Guaraná in its main international markets, Guaraná Antarctica, the most-popular Brazilian soft drink in the world, has just launched a one-of-a kind experience: the first Orchard Drive-Thru.During an activation held on a boiling-hot day near Lisbon, Portugal, the public was able to savor Amazonian Guarana the same way millions do in Brazil: with ice and a slice of orange. VIEW OUTDOOR APAV: Support 30% Of The TruthSlap The campaign emerges from an undeniable social urgency: the fight against domestic violence and femicide in Brazil. In a scenario where the numbers are alarming, the campaign proposes a powerful visual metaphor that portrays a painful and largely invisible truth.VIEW THE 3 ADS  The ad metaforically highlights Coopavel Sementes as a superior option compared to the magical beans from the classic fairy tale. While the beanstalk in the story was impressive, our seeds offer real-world results by boosting crop yields and improving farmers' bottom lines.VIEW THE AD  This ad highlights the protective and nourishing power of foliar fertilizer. A protected crop is a crop of strong, healthy, and well-nourished plants. The corn illustrated as if it has muscles is a metaphor for the nutrition provided by the fertilizer.VIEW THE AD  Coopavel is a food brand that sells ready-to-cook pork meat. The ad highlights how the practicality and convenience of Coopavel's seasoned meat can make everyday cooking easier, just as prey ends up making hunting easier for the predator by confusing its tail with grass.VIEW THE AD Budweiser Brasil: UninterruptedAds Those who don't subscribe to the premium version of Spotify knows that the ads can ruin the vibe of their favorite playlists. But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs that mention the brandâs name into targeted ads within the platform in Brazil. VIEW THE CONCEPT Colgate: Iconic Breaths 30% of the Brazilian population (around 50 million people) have bad breath. To overcome this issue, besides cleaning the teeth you need to clean the tongue. What if we could bring up iconic tongues to create awareness?VIEW 3 OUTDOORS VIEW THE 4 ADS Reclame Aqui: The Complaint Sponsorship Hereâs a fact: football players complain about everything and literally all the time. âReclame Aquiâ is the biggest platform in Latin America for resolving conflicts between consumers and companies. So, we decided to step onto the field.We sponsored the jerseys of those who listen to complaints the most: football referees. To point people towards the right place to complain, turning an unexpected sponsorship into an opportunity.VIEW 3 OUTDOORS  In response to this alarming reality, Vult - a Brazilian beauty brand from Boticário Group - presents the campaign "This is More than a Lipstick," aiming to support women who are victims of domestic violence in Brazil.VIEW THE SPOT  Good visits are always welcome (or almost always). We want them to feel at ease, we can even let them put their feet up on the sofa.However, no one likes that uninvited guest. There are always those who show up at the wrong times and display inconvenience in other people's homes.VIEW THE 4 ADS Lays: Disguised Commentator We know how latent the âwomen in soccerâ issue is in Brazil today. Just like other topics that raise heated discussions within this universe, the female presence in matches â whether on or off the field â is an issue that has had great focus among the spectator public. With this in mind, LAYâS, which has been a sponsor of the womenâs UCL over the last few years, prepared a social experiment to highlight the need to reinforce respect for women inside and outside the sphere of soccer. VIEW THE CONCEPT Greenpeace: Flying Guardians A recent study by Greenpeace Brasil, one of the world's largest environmental organizations, reveals that in 2023, illegal mining destroyed the equivalent of 1,409.3 hectares on the lands of the Yanomami, Kayapó and Munduruku peoples â the equivalent of clear-cutting four football pitches per day. The study further indicates that approximately 26,400 hectares across these three territories are severely affected by illegal activities. VIEW THE CONCEPT Wonder Woman: Tech E Police Station After countless surveys have shown the degree of hostility faced by women in the gaming world, Wonder Women Tech (WWT), an NGO and global ecosystem dedicated to incentivising and contributing toward female inclusion in the tech world, presents the first e-police station created for women to file real complaints straight from the game. From now on, players will find a new beta tool in GTA RP that will support them by making it easier to access official police platforms for filing electronic incident reports about incidents of harassment, threats, and other forms of violence. VIEW THE CONCEPT  Campaign for a very high level gourmet coffee, made only with beans that reached more than 90 points in sampling tests.VIEW THE 4 ADS  You may have noticed that when a traffic accident occurs, a crowd of curious onlookers forms wanting to know what's going on. Humans are naturally curious beings. But how can we use this to our advantage?VIEW THE 3 ADS Governo De Mato Grosso DO Sul: Enchanted Box Childhood is a magical time when imagination flourishes and dreams come to life. For many children, play is more than entertainment: it is the expression of their curious minds and the opportunity to develop essential skills. However, not all children have equal access to toys and fun times.VIEW THE 2 CONCEPTS  Every beginning of summer, Brazil faces an enemy brought by the season's rains. This enemy is small but extremely powerful and can be deadly. If the population doesn't take action, this enemy will win the war again. We've made a simple film with a direct message to rally citizens to take the right action.VIEW THE SPOT  Since 1964, dedicated to serving fresh products, Jangada is a restaurant specialized in fish and seafood, that offers an almost poetic culinary experience, bringing the unique essence of our kitchen directly to our customers dish.VIEW THE 2 ADS  We conducted a survey with CMOs to identify the top 10 issues that terrified them the most. Then we seized the opportunity with Halloween's arrival to turn each of these issues into a horror movie poster.VIEW ALL THE OUTDOORS  Pets are the kings of our homes. It's their territory and they know just how to keep us under their rule. It is only fitting that they would choose Naturalis, a natural, organic pet food, completely devoid of dyes or flavorings. With such a healthy composition, they will be able to have long, healthy lifes, just like some other famous monarchs.VIEW THE 6 ADS  Considered the world's most sustainable bank for the fourth time, Banco do Brasil is running a series of institutional and business agendas with clients, investors and multilateral organizations this week in New York. The meetings started with debates at the UN headquarters, with BB's president, Tarciana Medeiros, presenting the messages of BB's ESG guidelines, based on the Bank's public commitments to sustainability and diversity. In addition, VIEW THE SPOT Autarquia Municipal de Trnsito e Cidadania: Encounters The recklessness of drivers can lead to tragic encounters; to illustrate this, we provide some examples of encounters that are fatal.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE RESULTS AD Governo de Mato Grosso do Sul: Enchanted Box Childhood is a magical time when imagination flourishes and dreams come to life. For many children, play is more than entertainment: it is the expression of their curious minds and the opportunity to develop essential skills. However, not all children have equal access to toys and fun times. We recognize the importance of providing joy and hope to children facing financial, family or social challenges. The "Enchanted Box' is more than a simple donation of toys; It is an act of generosity that transcends the material and reaches the emotional, as toys are not just objects, they are tools that feed the imagination and stimulate children's growth. VIEW THE 3 ADS  Nike's latest spot 'Joga Pra Sempre' (Play Forever) features the Brazil Women's National team in a quick-cutting, invigorating and playful homage to the players, the fans and football. The spot is directed by Station Film's Sarah Chatfield through Domo and Wieden Kennedy Säo Paulo. VIEW THE SPOT Fiat: Inboxing Fiat has created "INBOXING" via Leo Burnett Tailor Made for Influencers to Help Promote the "Passion Drives Warmth" Program.VIEW THE CONCEPT Pague Meno: No Ad 'NO AD', a movement that removes that appear before first aid videos and other issues that can't wait, by purchasing advertising space to NOT place ads.VIEW THE CONCEPT McDonald's AiM Lovin It The combination of two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, makes Big Mac the best-selling sandwich of McDonald's in Brazil, and the most iconic in the world. To show this preference in global scale, the brand asked the "opinion" of one of the most popular artificial intelligence tools today: ChatGPT. VIEW THE SPOT VIEW OUTDOOR  Taking a stand against drunk driving continues to be consequential. Toyota's newest ad campaign, "Toyota Kids," uses toy car accidents to illustrate the dangers of impaired driving. It's been scientifically proven that alcohol consumption prior to driving a vehicle has significant effects on a driver's reflexes, coordination and sense of danger so much so that it's comparable to that of an 8-year-old child. VIEW THE SPOT Eurofarma: Scrolling Therapy Eurofarma, a Brazilian-based multinational pharmaceutical corporation with operations in 22 countries, and global creative agency Dentsu Creative, today announced the launch of a new facial expression recognition experimental tool powered by artificial intelligence that enables patients with Parkinsonâs disease to control their social media engagement using facial expressions. The WHO (World Health Organization) estimates 8.5 million people worldwide are affected by Parkinson's disease. In addition to any medical treatment in place, patients need to undergo physical therapy to slow the progression of symptoms of the neurological disease. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Amazone: The Non Mineable Land In recent years, the illegal exploitation of Indigenous territories in Brazil has grown exponentially, poisoning the soil and water and decimating the communities of multiple peoples. How to teach the next generation about the importance of preserving Indigenous lives? The educational project "Non-Mineable Land," which arose to meet that challenge, will be launched on social media on Indigenous People's Day, April 19th, and at the game developer's stand during the biggest educational tech event in Latin America, Bett Brasil, from May 9-12. The initiative is a collaboration with Amazone-se, the Centro de Trabalho Indigenista (CTI) and Survival International, three NGOs that work with Indigenous communities in Amazonia. VIEW THE CONCEPT  What would a conversation be like between the voice of experience and the ears of someone who has just been born?With this insight, the "Born & Reborn" campaign was born, featuring activation actions in maternity hospitals and a video broadcast on digital media, in which a woman who has been reborn many times in her life gives advice to a newborn.VIEW THE SPOT  More than 18 million women suffered violence in Brazil in 2022. Many of these victims are intimidated into justifying the origin of the aggressions as domestic accidents. Knowing this, the advertiser of furniture and appliances, novomundo.com created the campaign to encourage people to denounce the real perpetrators of attacks on women.VIEW THE SPOT  Fusion is a Brazilian energy-drink brand that wanted to reposition itself and connect with a new target audience in Brazilian favelas; a public that is often neglected and forgotten about by mainstream brands.So, to show that Fusion was genuinely on their side, we used a favorite pastime from favelas all over Brazil that had remained untapped until now: the kite.With a few pieces of paper and sticks, we created a new out-of-home media and made discounts LITERALLY fall from the sky.VIEW OUTDOOR  Localiza Seminovos is a used cars chain brand. Most people would love to have dream cars, but can't afford them. We found out that many of the engines in regular cars sold by Localiza are also under the hood of their more expensive 'cousins', such as BMW, Mini and Volvo. So if you can't buy the car of your dreams, at least you can buy a cheaper one with the same engine. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD |
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Aristocratic Roosters in these ads from Filadelfia, Brazil
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Print campaign for smoked and hot Exagerado BBQ Buffalo Wings.