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Web Film
Vult: This is More Than a Lipstick
In response to this alarming reality, Vult - a Brazilian beauty brand from Boticário Group - presents the campaign "This is More than a Lipstick," aiming to support women who are victims of domestic violence in Brazil. The initiative stands out with the launch of a lipstick, the sale of which will have 100% of the proceeds donated to the NGO Turma do Bem. Through dental treatment, this organization aims to assist battered women who have had their teeth affected, aiming to restore not only their aesthetics but also their dignity and self-esteem, and to bring about a positive transformation in their lives. To enhance awareness, the brand has partnered with the Maria da Penha Institute, named after the Brazilian federal law, whose main objective is to prevent and combat domestic and family violence against women. This unique social product is available on the brand's e-commerce platform.
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