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Vult: Airbag, 3
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Looking elegant, neat and beautiful is a concern to every woman and make-up is an essential ingredient in this equation. To make the most of time spent in traffic jams women are using it to retouch their make. This is where Vult comes in - one of the largest companies in the Brazilian Beauty Segment Vult has invested in a Don’t-Make-up&Drive-Awareness campaign. Under the title “Make-up & Driving may cause the wrong type of impact" the campaign developed by agência We comes to life in three pieces - each shows a deployed and inflated airbag, with make-up stains that echo a woman’s face. The idea is to impact people to a behaviour that may bring irreparable harm. “Nowadays everybody is aware of the dangers involved in using a cellphone while driving - but many women haven’t yet awoken to the fact that making-up while driving represents the same risk", says Daniela Cruz, Partner and Director of Vult Cosmetics.
Photographer: Paulo Mancini Related |
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