Too many people die on New Zealand roads every year due to distracted driving and the problem is only getting worse, with distracted driving accounting for 26 deaths and 277 serious injuries between 2013 and 2018 in Auckland alone. Auckland Transport have teamed up with an iconic Hollywood stuntwoman, New Zealand's very own Auckland-raised Zoe Bell, to spread the message that 'no one is invincible'. The campaign, created by Ogilvy and aptly named 'The Most Dangerous Stunt in the World', features Death-Proof actress Zoe, taking a selfie video, whilst driving a high performance Mustang car around her old neighbourhood in Auckland City.
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THE BRIEF Develop a strategic framework, creative concept and campaign assets that positions the NT as the undeniable leader in the Aboriginal tourism sector among 18 domestic travel intenders with no kids under 18.
Innis & Gunn are quite unknown to the Swedish audience and not the first brand that comes to mind when Swedes think of beer. Just like their ambassadors; David Bowie, Trump, The Obamas and John Snow. Agency: We Are Yours
