âColumbia Sportswear has launched 'Expedition Impossible', a tongue-in-cheek challenge inviting outdoor adventurers to go find the edge of the Earth. And anyone who can prove the planet is flat will get everything owned by the company. The 'Expedition Impossible' challenge launches with an open letter by Columbia Sportswear Company CEO Tim Boyle in The New York Times and across its social channels, throwing down the gauntlet to tinfoil-hatted Flat Earther conspiracy theorists everywhere.
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