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Seen and noted
 Savlon Swasth India's latest campaign wants people to pause and consider one question - Are your hands your own?VIEW THE SPOT  We're celebrating two decades in the sky with a bespoke song and music video. Happy 20th birthday, Jetstar!VIEW THE SPOT  If youâre flushing anything other than the 3Ps, youâre a Toilet Blocker. This simple message forms the basis of a new integrated campaign aimed at breaking peopleâs bad flushing habits for Sydney Water via agency Itâs FridayVIEW THE SPOT L'affare: Goodbye Instant Despite its widespread popularity, Instant Coffee faced criticism for its bitterness, often deemed inferior to its freshly brewed counterparts. It is survived by 3 flavours of Lâaffare freshly roasted coffee bags which offer the same convenience, but with a superior full-bodied flavour born of 30 years' roasting expertise.VIEW THE SPOT  A new campaign from Destination Vancouver and creative agency WILL puts a friendly twist on traditional destination marketing. BCâs ski resorts are one of the most popular destinations in the world for Australian skiers and snowboarders, but they often skip over Vancouver, seeing it as a stop-over as opposed to a destination in its own right. Destination Vancouver set out to change this with a Sydney-focused campaign that shows Australians why Vancouver is worth the stay by encouraging them to make Vancouver one of Sydneyâs official Friendship Cities.VIEW THE 3 SPOTS  AI is increasingly blurring the line between what's real and what's fake, be it in images of people, art, and even food. In fact, as recently as March 2024, a study claimed that AI-generated food images looked "tastier" than the real deal. Schneiders, the 134-year-old deli meat brand, known for delicious tasting, premium meat products, takes as much pride in the quality of their food as they do in the quality of their food photography. VIEW THE SPOT  Does a bear sh#t in the woods? Certainly, but do they always plan ahead with a fridge full of YouFoodz meals? Our new Happy Dayz creative platform for YouFoodz is out in the wild starring a brown bear who now has more time on his paws to do more of the things he loves.VIEW THE SPOT  Havas Group agencies HOY, based in Buenos Aires, and Republica Havas, based in Miami, have joined forces to create "Mini Rooms" â an Argentine market-driven campaign that promotes Motorola TVs by capitalizing on the brandâs strong positioning in mobile phones. "Mini Rooms" presents the product in different miniature house settings. The creative teams collaborated with artists who specialize in models to generate hyper-realistic domestic environments, VIEW THE 3 SPOTS  Following research showing that skin cancers are the most common form of cancers facing young people in the UK, Kopparberg have partnered with the Melanoma Fund to encourage consumers to drink responsibly in the sun this summer.VIEW THE SPOT  Not only in the lower spheres of a dark and dangerous underworld do you pass the drug. Cocaine has very easy access to young people from high levels and statistics say that young people from high levels are the main victims, while those who sell it, those from low economic levels, are not. VIEW THE AD  In Paraguay lots of delivery apps out there are pretty boring and don't really give you a great experience. As a result, users often ditch them, and when there are too many options to choose from, they don't even bother trying new ones.VIEW OUTDOOR Binge: Scenesents To accompany the premium experience of watching a BINGE Original, Scene:Scents have been carefully designed to complement every moment of your favourite shows. Released as box sets to accompany Colin From Accounts, Strife and The Twelve, each set of candles is matched to individual scenes from each show. The layered candles are delicately constructed with a range of scents, and meticulously timed to release as you watch.VIEW THE CONCEPT Vodka Cruiser: Hex Your Ex Vodka Cruiser, known for their light and fruity premixes, have embraced their dark side with two dark new cola flavours. To launch the drinks, they invited Aussies in their villain era to embrace their dark side too â by having their ex hexed by notable witch Ms Angela Dix.VIEW THE CONCEPT  Ford has taken a leap into the future with its latest advertising campaign, where innovation transforms into surrealistic art. By merging images generated by artificial intelligence with high-precision photographic retouching, the brand has created a visual spectacle that redefines the standards of automotive advertising.VIEW THE 4 ADS Detran/RN: Traffic is No Place for Double Meanings Popular expressions are a living reflection of a people's culture and history. They are used daily, permeating informal conversations and adding authenticity to communication.From ancient sayings to contemporary slang, these expressions function as a shared code among speakers, conveying complex ideas in a simple and accessible manner. They reflect not only the language but also the traditions, beliefs, and values of a community. VIEW THE 2 ADS  To celebrate Mother's Day 3 Sweden decided to portray parenthood with all its ups and downs in a recognizable and fun way - all to point out their fantastic insurance options for your phone. VIEW THE AD  Australia is currently experiencing a construction boom, resulting in a high demand for blue-collar workers who are facing extraordinary workloads. To support these unsung heroes, Red Bull strategically placed several eye-catching billboards along the routes to popular worksites and industrial areas. These special installations depicted blue-collar labourers appearing to pop out of the billboards, lifting them into place-powered by the wings that only Red Bull can provideVIEW OUTDOOR  Artificial intelligence (A.I.) has become one of the most used resources today to obtain information on a certain topic, although its detractors argue that, no matter how effective it may be, it will never have that essence that makes us human.VIEW 3 OUTDOOR  Dr.PONG New Facial Serum! The Ineffective Dose.A new product is creating a buzz and stirring curiosity among skincare enthusiasts in Thailand. This unique formula comes with a bold guarantee: "No matter how much you use, it won't improve your skin." It's packed with high-quality ingredients, but at quantities so low that they offer no benefits whatsoever. This product not only challenges traditional marketing methods but also prompts consumers to take a closer look at the ingredients and doses in the serums they use as a key goal. VIEW OUTDOOR  Free The Hounds are are non for profit on a mission to end the barbaric so called sport of grey hound racing in Western Australia. PLAY THE SPOT Running a business can be tricky, filled with over the top job titles, BA's (business acronyms), dodgy LinkedIn DM's and Scams. And, while it might be hard to change those things, changing your business internet to Superloop's super safe, well supported and getting fast service is easy.PLAY THE 4 SPOTS AI is increasingly blurring the line between what's real and what's fake, be it in images of people, art, and even food. In fact, as recently as March 2024, a study claimed that AI-generated food images looked "tastier" than the real deal. Schneiders took this personally, and put their hand-crafted, authentic, real food photography to the test, to see if AI could come up with photos that weren't just tastier-looking than real food photography, but more delicious than Schneiders. VIEW THE SPOT  In 2023 Brazil experienced the hottest Summer ever recorded in its history. The UV index reached "extreme" levels every day for 120 consecutive days. At this intensity, it only takes 10 minutes for the skin to burn and permanently damage DNA. And according to the World Health Organization, 'Sunburns in childhood lead to a higher risk of skin cancer later in life'. With this knowledge in mind A.C. Camargo set out to find a solution for the future that could fit with youth culture today. And so we created the âUV Refereeâ a wearable accessory that changes color when exposed to UV rays.VIEW OUTDOOR  Balagan is the most common birthday and play park for kids in Israel. The translation of the word Balagan is messy.VIEW THE AD This end of financial year spot for a car dealer has no yelling voices and no loud obnoxious music bed. It's just a sad man having a sad birthday. Unfortunately, his birthday falls at the end of financial year, so no one turns up... since they're all at Osborne Park GWM instead.PLAY THE SPOT Vitaras are more than just fun cars. Theyâre high-quality and extremely reliable vehicles. We showed that the Suzuki Vitara lasts so long that parents are likely to pass them down to their children. In a tongue firmly in cheek way, by advertising to kids. And packed a tonne of car features into a sixty second radio ad.PLAY THE SPOT  Worldwide Olympic and Paralympic Partner Deloitte and the International Olympic Committee (IOC) launched The First Effect', a co-branded campaign which set out to create a new metric for Olympic success beyond the podium - measuring the transformative impact of humanity's firsts on the Olympic stage.VIEW THE SPOT  âRethink The Reject Shopâ, all about positioning The Reject Shop as a trusted brand that stocks big brand essentials at real low prices, every day. Rethink The Reject Shop! â helping customers through the current costs of living. VIEW THE SPOT  The Department of Social Services has launched a national campaign, âConsent Canât Waitâ, encouraging influencers of young people to take the first step in educating young Australians on sexual consent, by checking their understanding and speaking to their peers about it. Because learning, understanding, and talking about consent canât wait.VIEW THE 2 SPOTS  In 2024, the main campaign of the National Road Safety Authority focuses on driving speed, with an emphasis on intercity roads.Regarding intercity roads drivers feel that the new roads and advanced vehicle technology allow, tolerate, and forgive high-speed driving. VIEW THE 2 SPOTS Guest Judge: Lisa Bright, CCO, Ogilvy California This week's guest judge is Lisa Bright, chief creative officer at Ogilvy California. Winner: Tiguan 'Unhappy Campers'. This made me laugh. And I love to laugh. So I loved this. What a refreshingly honest take in a category where we usually only see unrealistic versions of the experience. Loved the casting, the simplicity of the storytelling and the sweet moment in the end. READ MORE The Deaf Thai Foundation: The Ordinary Life Hearing Test On this World Hearing Day, The Deaf Thai Foundation, a charity organization dedicated to supporting the hearing-impaired, has partnered with CJ WORX Bangkok to release this new campaign aiming to raise awareness about hearing loss among Thai people through a new initiative: making hearing check-ups more accessible to everyone through âThe Ordinary Life Hearing Test.âVIEW THE CONCEPT Heinz: Reviews For Naturalisation Heinz, the globally renowned condiment brand, has introduced an innovative initiative titled 'Reviews For Naturalisation,' designed to aid refugees in Brazil on their path to becoming naturalised citizens. This new program encourages customers at burger joints nationwide to leave positive reviews for immigrant staff, turning everyday feedback into powerful recommendations for naturalisation applications.VIEW THE CONCEPT  A "great smother" on the football field is a courageous act of diving to block the ball just as an opponent is kicking it. In the grandstand (much more palatable and much less stingingly painful), a "great smother" is the act of drenching your Four'N Twenty pie in an inland sea of sauce... or as internationals prefer to call it, ketchup.VIEW THE AD  Get ready to Rise To It with Lexus' exciting new tennis partnerships with Sky Sports Tennis, LTA and ATP tour.Getting ATP points takes grit, focus, talent and determination - as well as a lot of support. As our player serves match point he looks back on where it started. VIEW THE SPOT  Big Red Buttons twisted a B2B campaign and put AI in its place with their deep-pan humour (a DeGaulle production). 'It works better When It Works Together' Orange unveils its new campaign, directed by Havas Paris and produced by DeGaulle. The films take a bold, playful direction - uncommon in B2B communications.VIEW THE SPOT |
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