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Australia is currently experiencing a construction boom, resulting in a high demand for blue-collar workers who are facing extraordinary workloads. To support these unsung heroes, … read moreRed Bull strategically placed several eye-catching billboards along the routes to popular worksites and industrial areas. These special installations depicted blue-collar labourers appearing to pop out of the billboards, lifting them into place-powered by the wings that only Red Bull can provide
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Credits
Other credits
Client: Red Bull
Head of Brand: Lucy Frizell
Global Brand Manager: Kai Tamura
Kastner and Partners:
Creative Director: Ryan Lem
International Account Management: Karol Jeglejewski
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