In Paraguay lots of delivery apps out there are pretty boring and don't really give you a great experience. As a result, users often ditch them, and when there are too many options … read moreto choose from, they don't even bother trying new ones.
Additionally, the capital city of Asunción has broken records as one of the hottest places in the world, with recent heat waves pushing temperatures above 40 degrees Celsius, that felt like 50. All of this provided an ideal scenario for us to demonstrate our business differentiation.
TaDa recognized this challenge and decided to create a unique experience that would set us apart in a crowded and very traditional market.
For the first time in history, we hired really famous stunt doubles from Hollywood, and had them deliver ice-cold beers to several clients that ordered through the TaDa App. The stunt professionals were riding our motorcycles lit in flames.
This never-before-seen action gave our customers an unforgettable experience and made us stand out in a category that has always been very traditional, somewhat boring.
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