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Seen and noted
 Redâs realized they didnât know true love until they air fried one of their burritos. That love has now inspired something very⦠unique. Introducing âAll Naturelleââthe worldâs first (and probably last) lingerie collection for air fryers, a collaboration between JOAN Studios, premium burrito designer Redâs and luxury lingerie brand Thistle and Spire. This steamy drop isnât just about indulgence in the kitchenâitâs a love letter to the ones who make Redâs burritos hot, crispy, and irresistible every time. VIEW THE 4 SPOTS Zurich Insurance: We Don't Just Cover We Care Zurich Insurance Group is launching a major new global brand campaign focusing on its great customer service, created in partnership with long-standing creative agency 72andSunny Amsterdam. The creative is designed to drive brand consideration by turning the anticipated experience of insurance on its head. The campaign challenges the assumption that peopleâs relationship with their insurer is mainly transactional to show that the brand really cares. VIEW THE SPOT  Australian brand Bonds is making its debut in the U.S. with the launch of its new 'Made for Down Under' campaign via Special.The new campaign, which includes films directed by EXIT's Stefan Hunt and still captured by Sam I Am's Lula Cuchhiar, features Australian conservationist Robert Irwin and music icon Tkay Maidza. 'Made for Down Under' introduces American audiences to Bonds' iconic underwear and stars Irwin and Maidza alongside some of Australia's most notorious wildlife including spiders, snakes and crocodiles - all captured in-camera without CGI.VIEW THE 2 SPOTS  Everyone indulges in the occasional car dinner, but what happens when an inevitable spill happens? For those moments, water repellant brand Rain-X has launched a new product line, Rain-X Pro Interior, designed to clean and repel interior stains.VIEW THE SPOT  As spring hits the Northern Hemisphere, ECHO, the professional-grade outdoor power tool brand, has launched a new creative campaign centered on people who have a deep connection to their yards: âYarders.â Developed in partnership with ECHOâs creative agency of record, Cramer-Krasselt (C-K), âWe Are Yardersâ doesnât just advertise products; it names and celebrates a subculture, a community of outdoor enthusiasts who take pride in every hedge trimmed and lawn stripe perfected. VIEW THE SPOT  Pacifico tapped Day One Agency (D1A) to define its brand purpose while transforming it into a leading digital-first beer brand across the U.S. The bold new brand platform, Find Your Own Way, showcases Pacifico as the beer for those who take the path less traveled. VIEW THE SPOT Queen: Queen Toppings Queen is an Australian brand that has been around for over 100 years. They create high quality baking products and toppings. The problem is that although people buy their products, no one knows that they are Queen products. Our Dash of Majesty campaign is all about adding a touch of royal-ness to an everyday Aussie moment, taking you out of the mundane with a little bit of fun absurdity. And connecting the brand Queen to their products in a very royal way.VIEW THE 2 SPOTS VIEW 3 OUTDOORS  The National Autistic Society will improve public understanding of autism and change attitudes and behaviour towards autistic people through a new campaign, as a survey from the charity reveals negative experiences are a regular part of daily life for autistic people, who avoid going out and are isolated as a result. The new campaign, Itâs How You Show Up, is launching to mark World Autism Day and World Autism Acceptance Month. VIEW THE SPOT  As spring returns, so do motorcyclists. And with them, a quiet, familiar tension. Because behind every rider, thereâs someone waiting at home â hoping they return safe. That simple but universal truth became the heart of this campaign. The film captures this feeling through a striking metaphor: the way a passenger holds on during a ride. That âhugâ becomes more than just a gesture. Itâs a symbol of connection, of care, and of everything at stake when someone gets on a bike. VIEW THE SPOT  Deep RiverRock, the well-known brand of water, bottled in County Antrim and sold throughout the island of Ireland, has launched its latest brand platform, âThatâs Better,â in collaboration with TBWA Ireland Group. With a brutally honest approach, the campaign cuts through exaggerated claims often made by drink brands, embracing the simple truth: Deep RiverRock wonât make you better at anything except hydrating.VIEW THE SPOT  86% of drivers aged 16â24 admit to using social media behind the wheel - a statistic that speaks volumes about one of the deadliest habits facing gen z drivers. Thatâs according to a new study by Project Yellow Light, a non-profit focused on ending distracted driving. In time for National Distracted Driving Awareness Month, the non-profit commissioned a survey from Suzy Market Research that revealed just how common this dangerous behaviour is with American youths,VIEW THE SPOT  BETC Paris has launched a heart warming new campaign for the highly anticipated Disney Music Festival, set between 19th April and 7th September 2025, where multiple stages across the park will bring Disneyâs iconic songs to life all day long. At the heart of BETC Parisâ campaign is the simple yet profound insight: Disney music is a universal language. VIEW THE SPOT  From bagpiping in a pickle suit to reviving lost recipes, gig workers like Pickle Pete and Dead Gregs are among the millions of taxpayers with revenue-generating side hustles who are fueling the rapidly growing gig economy and redefining what it means to be a small business owner. To showcase the talent and creativity of these gig workersâand motivate them to take their gig to the next level, VIEW THE SPOT  This campaign is a celebration of everything that makes spring feel just around the corner. Directed by the talented Marie Schuller from RSA Films, with the brilliant minds at Wieden+Kennedy Portland, the âUnderfreshtimatedâ project came to life with an infusion of humour, football, and plenty of freshness, all set against the stunning backdrop of Barcelona. Imagine the warmth of the Mediterranean sun, the refreshing spring breeze, and the vibrant, playful energy of the city. Itâs an experience that pushes winter behind and ushers in the season of renewal.VIEW THE SPOT  Harryâs, the iconic menâs grooming brand, is reintroducing itself with a high-impact brand campaign and a refreshed brand identity. Twelve years after Harryâs was founded, the brand is doubling down on the honest, no B.S. approach that earned it the love of tens of millions of customers, and helped it reclaim its disruptive role in the razor category to become one of the powerhouses in menâs grooming in its post DTC era. At its best, Harryâs has always been about honestyâfrom great products, to fair pricing, to talking directly to their customers. VIEW THE 3 SPOTS  Being brave, enjoying life, and daring to say ânoââthis is the message behind Tecateâs latest campaign, the Mexican beer brand. The campaign enlists the help of legendary actor Sylvester Stallone and features high-quality production that enhances its iconic imagery through special effects. The centrepiece of the campaign is a 60-second spot directed by Armando Bó, an Oscar-winning filmmaker known for co-writing Birdman, with co-direction by Sebastian Lopez. VIEW THE SPOT Toyota: The C-HR Collection To launch Toyotaâs new luxury model, the C-HR, a car with a design inspired by a diamond, we actually turned it into one. Well, 50 to be precise. Then we partnered with Australian designer Millie Savage to create an exclusive 14-piece jewellery range called The C-HR Diamond Collection.VIEW THE AD  Violence marks not only the victim's life but also all the moments she has to live with her aggressor. These marks are difficult to erase. Even if the denunciation is effective and the aggressor is behind bars. In Fundacion Ser we work with the victims to heal everything that marked their lives and they can start a new one without remembering or trying to remember and rebuild their lives the way they deserve.VIEW THE AD Pepsi: Your Bites Your Rights Ever wondered what it would be like to create your own dish at your favorite restaurant? How about ordering a parmegiana shepherdâs pie or a vegan moqueca sandwich? Thatâs the idea behind PEPSI's latest campaign, "Your Bites, Your Rights." The brand, part of PepsiCo, tapped into Artificial Intelligence to mix and match ingredients and design brand-new dishes for Piraja, a Rio-style bar and restaurant in São Paulo.VIEW OUTDOOR Orangutan Survival Foundation: Mammouth Problem This National Wildlife Week (5-9th April), Borneo Orangutan Survival (BOS) UK has partnered with creative agency and 1% for the Planet member, Truant, to develop a nationwide campaign to educate the British public about the urgent action required, and bring financial support to BOSâs mission of providing a better future for the orangutan species. VIEW OUTDOOR VIEW THE AD  With the launch of Mini BarbieLand, Mattel re-wrote the rules when it came to Barbieâs size, for the Australian launch we re-wrote the OOH rules with our ads.VIEW OUTDOOR  We all dream of becoming professional players, but the truth is that very few make it. However, thereâs always a way to feel like one, even if it's just for a moment. After that, those ambitions fade as you enjoy a cold beer with good company.VIEW OUTDOOR Lebanese Station : The Language Box In a creative and thoughtful leap, Lebanese Station, a renowned name in the Middle Eastern food delivery industry, is embracing the spirit of togetherness this Ramadan. In partnership with Flyby, the brand has redefined what it means to deliver more than just food, with a focus on meaningful marketing. Every delivery is a lesson in gratitude: The idea is simple yet impactful. Each Lebanese Station delivery box has been transformed into an opportunity for customers to experience appreciation in various languages. VIEW OUTDOOR  Anyone whoâs cracked open a Coors Light knows that itâs best enjoyed when the mountains on the packaging turn blue. To celebrate the brandâs iconic cold activated cans and bottles, its latest radio campaign, called Cold Activated Announcers, features voice actors who recorded the ad in an ice plunge chilled to 42 degrees. The campaign was created in partnership with alma. VIEW OUTDOOR Heineken: Bar Dating
INTERACTIVE
April 05, 2025 12:08 (Edited: April 05, 2025 23:08)
 Heinekenâ is shaking up the dating app scene - not for romance, but to help young adults discover new bars and âmatchâ with a more rewarding social life. The global beer brand has launched âBar Datingâ apps in Brazil and Italy, designed to add a fresh twist to a night out by helping consumers find new venues and break free from their âusualâ. No longer just a way to connect with new people, consumers will be able to use the apps to âswipe rightâ on their next (bar) date. Each bar has a dating profile so consumers can find a match which is just their type. VIEW THE 2 CONCEPTS LADbible: The Leprechaun Law Irish citizens are being encouraged to identify as leprechauns in order to enjoy better legal protection from online abuse. âThe Leprechaun Lawâ is a satirical campaign by LADbible Ireland with Folk VML Dublin and VML Milan that aims to expose Irelandâs outdated hate speech laws, which pre-date the internet and leave citizens vulnerable to trolling and online abuse. While it sounds like a gimmick, the campaign is rooted in legal reality. Under the EU Habitats Directive (2009) leprechauns are classified as âprotected speciesâ in Irelandâs Sliabh Foy Loop area, unlike normal Irish citizens. Social publisher LADBible (with 5 million followers) is now calling on Irish citizens to adopt leprechaun status in protest. VIEW THE CONCEPT VIEW 4 OUTDOORS Pedigree: Lie Detector Dogs are loveable companions, but when it comes to food, theyâre master manipulators. Recognising this, PEDIGREE and Colenso BBDO have launched the PEDIGREE Lie Detector for dogs, a groundbreaking collar and device designed to keep pets honest about their eating habits and help owners manage their weight more effectively.VIEW THE CONCEPT Tinder : The Game Game Tinder just dropped The Game Game - a first-of-its-kind, voice-AI flirting experience - reimagining how brands can use emerging tech to show up in culture, not just comment on it. Launched on April Foolsâ, the in-app experience throws users into hilariously awkward meet-cute scenarios where they flirt with an AI character and get rated on a three-flame scale. Itâs part product innovation, part self-aware brand play - and a bold example of how gamified storytelling can spark emotional engagement and keep users coming back. Tinderâs Future of Dating Report found that 64% of gen z singles are totally fine being a little cringe if it means being real. VIEW THE CONCEPT The Hygiene Bank: The Edible Soap Saatchi & Saatchi has teamed up with UK charity The Hygiene Bank to launch a new campaign highlighting hygiene poverty in the UK. Central to the campaign is 'The Edible Soap', a symbolic creative concept made for real to make a real impact, and designed to raise awareness of the fundamental challenges millions face between eating and buying toiletries. Research from the Hygiene Bank has found that almost 8 per cent of the UK population is currently experiencing hygiene poverty. An estimated 5.3 million adults nationwide have to choose between buying food or basic hygiene productsâVIEW THE 3 CONCEPTS  In the home improvement world, quality isnât optional - itâs essential. Whether itâs building a house, installing countertops, or staining the front porch, RONA understands that cutting corners simply isnât an option. Enter Half-Ass, a fictional character at the heart of RONAâs latest campaign, which introduces their bold new brand platform: 'Make it right. Make it RONA.' VIEW THE SPOT  Boldly has introduced the film âTIMâ, their latest in partnership with Arcâteryx Presents. The team feel honoured to have been involved in bringing this project to reality. Sometimes it takes a village and sometimes it takes an incredible ski community. The tea at Boldly wishes to extend a huge thank you to everyone who made the film possible; most of all, Tim Sackbauer, who continues to inspire everyone. VIEW THE SPOT  WWE, part of TKO Group Holdings, and Supercellâs popular mobile game Clash of Clans, which has amassed more than two billion lifetime downloads, today announced a new partnership that will see a roster of WWE Superstars headline an electrifying in and out-of-game event throughout the month of April. Under the new partnership, Undisputed WWE Champion Cody Rhodes, Rhea Ripley, The Undertaker, Bianca Belair and other WWE Superstars will be reimagined as iconic characters inside the world of Clash of Clans, culminating in an enhanced match sponsorship at WrestleMania 41 at Allegiant Stadium in Las Vegas. VIEW THE 2 SPOTS  Heineken Silver, the beer renowned for its ultra-refreshing smoothness, today unveils The Heineken Smootheriser, a âskin-smoothingâ beauty cream. Blurring the boundaries between beer and beauty, the cream draws inspiration from Heineken Silverâs crisp, easy-drinking formula, taking it beyond just beer. At a time when consumers are engaging with brands in more unexpected ways, VIEW THE SPOT  Le GED and Cossette renew their collaboration known for colourful, aesthetically and technically unique ideas with their latest spot for POMâs tortillas. The spot introduces DJ Touski (the french language human embodiment of literally "Every Leftover In The Fridge", a protagonist that crafts a set to be remembered for with everything right out of the kitchen at his disposal.VIEW THE SPOT  Flour is our universe At Bimbo, flour is not just an ingredientâit is the origin of everything we create.To celebrate World Flour Day, we transformed its essence into a visual tribute. Stars, planets, and stardust come to life in different forms of flour, symbolizing the vast universe of products we have crafted for 78 years.VIEW THE 3 ADS  Lamphun Warriors F.C and Northern Thailand Breath Council: The Air Pollution Jersey Lamphun province, one of the hardest-hit areas in Northern Thailand, suffers from severe PM2.5 pollution every year. The Air Pollution Jersey was created to reflect the air pollution issues affecting footballers who spend most of their time on the field. Since they are required to practice and compete outdoors, they are exposed to significantly higher levels of PM2.5 pollution than the general population.VIEW OUTDOOR  The iconic colour known as Tiffany Blue® has been an integral part of Tiffany & Co.âs legacy for nearly two centuries. Since 1998, Tiffany Blue® has been registered as a colour trademark by Tiffany and, in 2001, was standardised as a custom colour created by Pantone® exclusively for Tiffany and not publicly available. The Pantone Color is called â1837 Blue,â a nod to the Houseâs founding year. This signature hue takes on a new purpose to raise awareness of The Tiffany & Co. Foundationâs Ocean conservancy efforts with the 1837 Tiffany Blue Conservation campaign.VIEW OUTDOOR  With Mothering Sunday around the corner, Tesco Mobile is delivering a helpful reminder for people to call their mum as part of a national OOH campaign from BBH London. The campaign makes Motherʼs Day more inclusive by representing the nuances in language used by different communities across the country. VIEW 2 OUTDOORS Astra Zeneca: The Body Check Cup The NHL and AstraZeneca unveil a new activation, created by Grey Health NY. Grey Health NY and AstraZeneca have kicked off âThe Body Check Cup,â a challenge to encourage NHL fans and their loved ones to talk to their doctors about cancer screenings. By blending gamification with cancer awareness, AstraZeneca and Grey Health NY are inviting fans to take the pledge to talk to their doctor about getting screened for cancerVIEW THE CONCEPT Nissin: Ufoam Nissin Foods do Brasil has found a creative and entertaining way to amplify the conversation between the Nissin Yakissoba U.F.O. product and the gamer public, with whom the brand already has a strong affinity. In a creative partnership with Dentsu Creative, Nissin has developed an unconventional solution: U.F.O.AM, a foam that can be fitted to headphones to help gamers with the âdentedâ head effect during gameplays,VIEW THE CONCEPT |
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