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TV
Defence Force Recruiting: Tech Others Dream About A noodle restaurant owner and his rockstar-wannabe daughter star in a surprising story that highlights a twist in parental interaction. Instead of reprimanding his daughter, the father supports her with understanding and embraces the 'Free Play' approach. Mum Films and Leo Burnett Group Thailand produced a 30-second ad for the Thai Health Promotion Foundation's 'Free Play' campaign. VIEW THE SPOT  Director Dan French brought a unique vision to the project, building on the initial concept by setting the scene in a derelict cinema. The brutalist architecture and the on-the-nose film title, âInstant Regret 3,â set the tone for Terryâs misadventures. VIEW THE SPOT  McDonaldâs Canada serves up a winning formula with 'Find your Fryternity,' a recruitment campaign developed by Cossette. This initiative targets young adults and celebrates the importance of friendships at work.VIEW THE SPOT  Greenpeace International has launched a campaign that aims to pressure governments to commit to a strong Global Plastics Treaty that will cut plastic production and end single-use plastic. Created by global socially-led creative agency We Are Social, directed by Jon E Price through We Are Social Studios,VIEW THE SPOT Heineken: Forgotten Beers This International Beer Day, Heineken has created an emotive ad with an unexpected message: that you can forget about the beer; instead, the brewer wants you to focus on having a good time together.VIEW THE SPOT  Footy is great. Yet for all its greatness, it isn't a perfect game. That's why Australians love it so much. What's not so great is when footy accidents happen, like kicking a ball into a gutter and smashing a windscreen. That, and the many other quirky things that go wrong with footy, are the focus of AAMIâs latest campaign via Ogilvy.VIEW THE SPOT  The story centres on genuine social interactions during memorable life moments. It follows three storylines: a nervous groom, a first-time marathon runner, and a surprise birthday party after a long day at work. Using Mitchum deodorant helps these characters stay true to themselves, culminating in the slogan, "Just you, Just Mitchum."VIEW THE SPOT  Directing duo Fjord bring a little magic to bill paying in this campaign for BPAY via Five by Five Global.VIEW THE SPOT  realestate.com.au has partnered with brand building creative agency 72andSunny to launch its new brand strategy and creative platform. The campaign aims to encourage and motivate buyers, sellers and renters to âKeep Movingâ towards their next home, with Australiaâs number one address in property there to help throughout the property journey.VIEW THE SPOT 2degrees: Dinghy Despite New Zealandâs top three telecommunication providers all utilising the same cell towers and claiming 98.5% population coverage, there is a perception that the 2degrees network isnât as strong. To address this, 2degrees introduced Blind Network Testing, a tongue-in-cheek test format that helps people see the similarities in network coverage by blindfolding them. Inspired by blind taste testing,VIEW THE 2 SPOTS ANZ: Chartered Accountants Make Epic Things Happen The accounting profession has a problem. Consideration of the profession is severely lacking because Gen Z donât see it as 'cool'. Our mission? Future-proof the industry by changing that perception.Research showed that students care more about their passions than future careers. So we set out to show how accounting can transform those very passions into professions. After all, behind every superstar athlete, every brand we love and every show we binge watch, thereâs a financial expert. VIEW THE SPOT  In celebration of its 40th anniversary, Five Star Chicken launches a groundbreaking new campaign with a film that merges beloved movie moments with mouth-watering flavors. "40 Years of Deliciousness That's Worth Remembering" features iconic scenes from classic films, recreated with a twistâreal Five Star consumers take the spotlight.VIEW THE SPOT  The Quebec Financial Markets Authority (AMF) has mandated Cossette to create a societal campaign with the aim of encouraging the population to take more interest in their personal finances. We decided to create a memorable character who reminds us that we need to start taking an interest in our finances early.VIEW THE SPOT  Los Angeles â August 1st â Bacon & Eggs, a creative shop known for witty, bold and memorable work has created an outrageous farm-to-table world for BuzzBallz, the leading âready-to-drink cocktailâ brand beloved for its brightly colored, ornament-shaped packaging and delicious beverages.In the summer campaign, Star of Abbott Elementary Zack Fox quits his job to run BuzzBallz Land, the satirical cocktail-producing farmland where BuzzBallz naturally grow. VIEW THE 5 SPOTS  The anus may be the butt of far too many jokes â but itâs also one of the most ignored erogenous zones on the human body. Yet, according to a recent survey by EasyToys, less than half of surveyed adults have ever probed their own black hole, with the majority of them citing âfearâ and âcultural taboosâ as the primary reason for not doing so.VIEW THE SPOT  Trivia Crack, the globally acclaimed interactive knowledge platform developed by etermax, announced the debut of its campaign, âYou Donât Lose, You Learn,â created by GUT Buenos Aires. Launching in the US and international markets, the campaign celebrates the passion people feel for the internationally beloved trivia-based game. VIEW THE SPOT  Quilted Northern bath tissue is introducing a revamped Keep It Quilted campaign with the Quilted Queens, who are on a united mission to help shoppers in their pursuit of ultimate comfort. Sporting their signature white quilted jackets, the Queens share the message of quilted comfort that only Quilted Northern can deliver. And they do it with their catchy theme song "We Quilt This City." The trio has taken the iconic '80s song "We Built this City" by Starship and made it their own.VIEW THE SPOT  Publicis London has unveiled a new creative platform for one of the UKâs best-loved toilet tissue brands, Cushelle, along with new creative work, âSelfishly Soft.â The platform aims to empower the nation to put themselves first and allow a little luxury, starting with the superior toilet experience that they truly deserve.VIEW THE SPOT  In this new global, integrated campaign, Bodyform/Libresse explores the lifetime of confusion women+ go through from their first periods to the last. 300,000 years of Homo Sapiens and girls still see blood in their pants for the first time and think theyâre dying or that somethingâs seriously wrong with them. VIEW THE SPOT  Beer is great, but itâs full of carbs. The brewers at Hahn pulled off the impossible and created a great tasting beer with zero carbs meaning people can kick carbs without kicking beer. How Good. VIEW THE SPOT  Australian wagering app Sportsbet has launched a campaign to promote its latest product innovation - "Feed". Sportsbet's Feed allows people to create a profile to share their own bets as well as copy bets and follow other customers on the platform. The campaign humorously demonstrates that Sportsbet's Feed is powered by AI: ACTUAL Intelligence. The film showcases the "technology" behind the Feed: everyday Aussies harnessing their own knowledge and research on racing and sport.VIEW THE SPOT  Menulog, the Aussie version of delivery-service JustEats, wanted to utilise their new brand ambassador - outspoken US rapper Latto. With her massive following on TikTok, and massive personality, the brand created a TikTok series featuring the star that perfectly encapsulated the converge of Australian food and Lattoâs personality - âTalking Snack with Lattoâ. Viewers ate it up, with episodes covering everything from constructing fairy-bread to learning Aussie swear words while chowing down on Vegemite. VIEW THE 3 SPOTS  The only honour greater than representing your country is representing your hometown. As the official airline and long-term partner of the Australian Olympic and Paralympic teams, Qantas celebrates the hometown pride friends, families and communities across the country have for our athletes. No matter what happens in Paris, weâre already proud.VIEW THE SPOT Pedigree: Dream Maker The AI-produced campaign showcases the power and breadth of eToroâs social investing platform. The 30-second video spot, titled "Be the investor you want to be," features a cast of AI-generated characters representing eToro users. The core message is that the platform can enable users to study and emulate the particular strengths of different investors around the world. VIEW THE SPOT  Studies show that 91% of Gen Z is stressed, with finances being one of the top three culprits. To counter this, 83% of this demographic consumes relaxing content online. So why do ads continue treating money management as inherently stressful, adding to this anxiety?The National Bank of Greece, one of the countryâs most trusted banks, decided to take actionâand they knew that easing this stress required more than just a respected name. VIEW THE 3 SPOTS  Working in the Australian Defence Force is more than just a job - it's a rewarding career. It offers opportunities, experiences and a sense of purpose you won't find anywhere else, empowering you to make your impact.For the first time, the Australian Navy, Army and Air Force has joined forces to launch a new recruitment brand: ADF Careers. VIEW THE SPOT  Repco gets what gets car people goin'. The new Gets You Goin' brand campaign is about proving it, using insightful little moments that anyone can enjoy but only red-hot enthusiasts can truly appreciate. Also featuring a new brand audio mnemonic that harnesses an important part of Repco's racing DNA - the engine of Jack Brabham's famous BT19 - used to activate the "rev" of the logo, and voiced by Australia's most famous rev-head.VIEW THE DROPPIN' SPOT VIEW THE FEELIN' SPOT VIEW THE YARNIN' SPOT  Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the brandâs corporate identity (CI)? The answer comes with the launch of their latest campaign, âMinimize Your Frustration,â launched last month in partnership with BBDO Bangkok. The campaign is based on the insight that when it comes to accidents, everyone can become frustrated. However, with Roojai Online Insurance, embodied by the Roojai Kangaroo, they aim to âminimize your frustrationâ by showcases the benefits and unique offerings of Roojai Online Insurance. Directed by Thailandâs Cannes-winning director, Wuthisak Anarnkaporn from Factory 01. The first film, âTriangle of Accidentâ, vividly illustrates how Roojai can transform a stressful situation into a manageable one, reducing the frustration associated with accidents to a minimum. With a touch of humor and striking visuals, the campaign effectively communicates the reliability and efficiency of Roojaiâs services. The second film, âUncle and Auntieâ, demonstrates the exceptional results of a 4.7/5 review claim experience, which is as good as a 5/5.VIEW THE SPOT  The football world went crazy when they noticed that Arsenal's new away kit looked very similar to a can of Lynx Africa. VIEW THE SPOT  To show that periods in sports are normal, Knix is launching a new kind of sponsorship program: world-class athletes are invited to publicly talk about their period at sporting events during which they're competing on their period, and Knix will pay them every time they do. In the spot, we see Megan Rapinoe going through what appears to be a series of pre-, post- and mid-game interviews. period.VIEW THE SPOT  May we haveth oneâs attention please? British Airways premieres its brand-new onboard safety video, 'A British Original Period Drama' inspired by some of Britainâs famous period literature, TV and film and starring more than 40 of the airlineâs colleagues. The airline plans to refresh its films on a regular basis to keep customers engaged in the important safety messages being delivered. ke-off.VIEW THE SPOT  'Winning' shows the chaos of a kidâs birthday party while 'Sauce' depicts the mess incurred by an at-home dinner date â luckily, VIEW THE 2 SPOTS  In collaboration with global Toronto-based creative brand experience company, Juniper ParkTBWA, Nissan Canada has launched their new campaign, âWhole New Thrillâ. In creating this campaign, the team at Juniper ParkTBWA and Nissan Canada broke two conventions to make the campaign unique in a sea of auto sameness: Simple Simple Simple VIEW THE 2 SPOTS  'Best Friends', created by DDB Vienna, launches today with a hero 60â TV spot. Directed by Micky Suelzer, the film follows the journey of a McDonaldâs order, where all but one of the group shares their menu choices with a friend heading to the restaurant chain. VIEW THE SPOT  Rethink shares its latest Molsonâs Olympics campaign, which sees the brand sponsoring a usually unheralded, but critical group of people who massively contribute to Canadaâs success at the Games â the parents of Team Canada athletes. To celebrate, thank and compensate parents of Team Canada athletes for the essential role they have played in raising the countryâs stars, VIEW THE SPOT  UScellular is furthering its commitment to helping people build healthier relationships with technology by partnering with Grammy-winning artist and wholeness advocate Alanis Morissette. The new partnership campaign from The Martin Agency aims to highlight the ironies of modern-day phone usage in a thought-provoking and entertaining way to promote positive digital health.VIEW THE SPOT  Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the brandâs corporate identity (CI)? The answer comes with the launch of their latest campaign, âMinimize Your Frustration,â launched last month in partnership with BBDO Bangkok. VIEW THE SPOT  The New Met for London plan aims to transform the Metropolitan Police Service, with Commissioner Sir Mark Rowley putting change at the centre of his vision: âWe must change for our communities and we must change for our officers and staff who serve themâ. âChangeâ was therefore the perfect theme for the new recruitment campaign for The Met; referencing both the positive difference potential recruits could make to their lives and to their communities, as well as being part of an organisation that is changing and improving as well.VIEW THE SPOT |
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Defence Force Recruiting's new campaign for ADF Careers via VML Melbourne
Pedigree is the food for dogs and Colenso BBDO makes the spot