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Seen and noted
Air France: Holidays Launched in a test phase during summer 2024, Air France Holidays is a new and constantly evolving package holiday offer. The website provides flexible "dynamic packages" for stays in more than 400 destinations at highly competitive prices, available year-round. To introduce this new offering across France, Air France is unveiling a distinctive advertising campaign created by Aura by Omnicom.VIEW THE SPOT Squarespace: Barry and Mosley - Super Bowl LIX Ahead of Squarespace's Big Game ad, the website-building brand has released a short film that reveals the protagonist of the upcoming spot: Barry Keoghan. The star of 'Saltburn' and 'The Batman' returns to a familiar location, the Irish Atlantic coast - not dissimilar to the environs of 'The Banshees of Inisherin', in which his performance earned him a BAFTA Award and Oscar nomination. The actor is joined by a donkey, Don Mosley, who is hoping to break into Hollywood. And for that, the donkey needs a website. The short 90-second film shows the pair on set, with Barry using Squarespace to create his co-star's website. The hope is that starring in a Super Bowl ad will mean more roles for Mosley, and propel the animal to a level of fame never reached by a donkey before. The funny spot pokes fun at the donkey's limited acting range, as well as the difficulties of breaking America as an Irish actor. VIEW THE SPOT  Four daring 70+ cougars out for a joy ride in a 1963 Lincoln Continental convertible show that this older generation can inspire people of all ages in this yearâs Super Bowl teaser spot for WeatherTech from longtime agency partner Pinnacle Advertising. The music-video-inspired ad is set to the 1969 Steppenwolf rock ballad âBorn to Be Wild,â as it follows four audacious women of a certain age living it up around town in their classic convertible. The spot was directed by Grammy-winning film and music video director Joseph Kahn, known for his music videos with artists such as Taylor Swift, Britney Spears, Eminem, Snoop Dogg, Beyonce, Post Malone, Janet Jackson, Mariah Carey and many more.VIEW THE SPOT  In Instacartâs game day spot, beloved grocery brand mascots - including icons from past Super Bowl commercials - unite to show how Instacart takes care of your groceries so you can savor precious family time. The :30 spot will air during the second quarter of the Big Game on Sunday, February 9, 2025. VIEW THE SPOT  In a segment where premium automotive campaigns often prioritise sophistication over entertainment, Citroën breaks new ground with a delightfully unexpected narrative for the new ë-C4. This cinematic campaign, directed by acclaimed filmmaker Gary Freedman, reimagines the beloved alien-meets-human story with a twist that perfectly captures the brand's playful spirit. The film follows a compassionate young woman who risks everything to help her friend, a stranded alien, return to his ship. As military helicopters circle and government SUVs give chase, their journey in the ë-C4 becomes a tender story of trust and connection â until our alien friend reveals their true intentions in an unprecedented act of automotive desire.VIEW THE SPOT  Heinz has unveiled a new Masterbrand campaign that celebrates Britainâs favourite food pairings, with new taste-focused creative that plays to the brandâs 150-year legacy. Developed in partnership with Wieden Kennedy London, âTrigger the Tasteâ taps into a simple but powerful insight: Heinz is synonymous with great taste.VIEW THE FIVE PRINT ADS  Heinz has unveiled a new Masterbrand campaign that celebrates Britainâs favourite food pairings, with new taste-focused creative that plays to the brandâs 150-year legacy. Developed in partnership with Wieden + Kennedy London, âTrigger the Tasteâ taps into a simple but powerful insight: Heinz is synonymous with great taste.VIEW FIVE OUTDOOR ADS Jollibee: Joy Meter In the Philippines, 87% of Filipinos report stress and anxiety. That's why Jollibee, the Philippines' biggest fast food chain that stands for joy, launched Joy Meter. The Joy Meter employs face tracking tech that detects smiles, and analyzes them in real-time. The wider the smile, the bigger the discount â turning Filipinos all over the country into joyful customers. In the first 16 days, 21,501 smiles were rewarded, resulting in a 75% increase in sales growth (December 2024 vs. December 2023). Additionally, the activation is set for rollout from 10 to 1,000+ stores nationwide. The technology was built by GIGIL METAMA, the innovation arm of GIGIL, for long-time client Jollibee. VIEW OUTDOOR VisitBritain: Starring GREAT Britain The Movie Designed to drive inbound tourism across Britain, the campaign, Starring GREAT Britain, showcases the country as the ultimate on-screen destination. Britain is the birthplace of some of the world's most beloved and highest-grossing films and franchises, and home to world-class storytellersâboth behind and in front of the camera. However, in each of these renowned films and TV shows, there was an even greater star: Great Britain. Until now, it has often been relegated to the background. At a time when screen tourism inspires travellers like never before, Starring GREAT Britain invites visitors from its most valuable inbound marketsâincluding Australia, the Gulf Cooperation Council (GCC) countries, France, Germany, and the USAâto discover Britain through the cinematic lens of film and TV shows. VIEW THE CONCEPT KFC / Call of Duty: Bribe Bucket KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWARAAD, the iconic fried chicken brand is introducing the KFC âBribe Bucketâ, giving gamers a wild new way to negotiate for their lives when theyâre downed in-game. Capitalizing on Call of Dutyâs proximity chatâa voice feature that lets players talk, joke, or trick their opponents âthe campaign invites gamers to barter for mercy by offering up KFC vouchers in exchange for being spared. When seconds count, a bucket of finger-lickinâ chicken could be the difference between a crushing defeat and a triumphant comeback.VIEW THE CONCEPT Xero: Freedom âYour business superchargedâ is a new brand campaign for global small business platform, Xero. In this series of supercharged stories, small business owners have their tools of the trade turned into literal vehicles of liberation, helping them reach their goal of complete business freedom faster than ever before.VIEW THE 4 SPOTS PLAY THE 4 SPOTS  Dollar Shave Club has partnered with the newly launched creative studio ST. JULES, founded by longtime creative collaborators Matt Knapp and John Downing, to debut its first major campaign under a bold new creative platform: âThe Clubâ. Directed by Sam Hibbard and produced by Somesuch, the campaign brings to life the world of Dollar Shave Club as if it were a physical club. Itâs a place where guys can be guys, and angry ex-mustaches can burst in and cause a scene.VIEW THE SPOT Michelob Ultra: The Ultra Hustle - Super Bowl LIX In "The ULTRA Hustle", Michelob ULTRA is bringing together superior names in sports and entertainment, including Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O'Hara, with cameos alongside NFL legend Randy Moss, Olympic gold medalist Ryan Crouser and WNBA Champion Sabrina Ionescu in a fun-filled spot that celebrates the joy and spirit of friendly competition. The 60-second spot follows the iconic pairing of Dafoe and O'Hara â as an unassuming duo who take to the pickleball court and dink, shake-n-bake, and hustle their way to beating the competition and collecting Michelob ULTRA. VIEW THE SPOT Hellmann's: When Sally Met Hellmann’s - Super Bowl LIX Hellmann's Big Game commercial 'When Sally Met Hellmann's,' released today, brings together Billy Crystal and Meg Ryan â 35 years after the '80s hit rom-com When Harry Met Sally - evoking timeless flavour and nostalgia with the iconic line: 'I'll have what she's having.' Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film's unforgettable deli scene in Katz's Delicatessen, with a deliciously creamy twist, thanks to Hellmann's mayonnaise. VIEW THE SPOT  AI gets better every second. AI investment scams get better the second after that. But we're not all screwed. The BC Securities Commission can help you learn to avoid them.VIEW THE SPOT  Tombras launches its latest campaign for Sweethearts Candies. The OG Valentineâs Day candy is once again leaning into current dating trends with âCommitment Heartsâ â conversation hearts that mean what they say, using scannable AI technology. Instantly get married, move in, or get real headstones to take your love to the grave. New research reveals 83% of younger Americans have moved past the blurry âsituationshipsâ the beloved brand commemorated with last yearâs limited-edition run of 'Situationship Boxes.' Hence this yearâs encore V-Day surprise. Now, consumers can scan actual Sweethearts candies via sweetheartscandies.com to access moving trucks, marriage licenses and even matching heart-shaped headstones â for lovers who want something really concrete. Messages like 'MOVE IN?', 'MARRY ME' and '4EVER EVER?' take users to websites where they can book a move through Piece of Cake Moving & Storage, get married online through Courtly or buy heart-shaped headstones if they truly mean ââtil death do us part.â All consumers have to do is purchase a box or bag of Sweethearts and scan the hearts with a mobile device at sweetheartscandies.com.VIEW THE SPOT  Transport is the single biggest opportunity we have to reduce our nationâs carbon emissions. And since travelling by train is a massive 67% less polluting than travelling by car*, rail is key to cracking net zero. If everyone swaps one car journey to rail each year, weâll stay on track for our net zero goals. But how do we inspire a nation stuck in traffic and get more people to take the train? To shake up the dialogue around sustainable travel, Trainlineâs I came by train movement unveils its bold new campaign, "Bums on Board", live today across the U.K. This campaign aims to make rail known as the sustainable choice, one bum at a time. I came by train was developed in 2022 by Trainline to inspire and foster pride in rail and ultimately empower greener travel choices. This award-winning movement whose activations span from a national campaign featuring a song from Craig David to key partnerships with Glastonbury and Premier League clubs, has already contributed to over 30,000 people pledging to switch a journey from car to train. VIEW THE SPOT  âLove Ikos. Hate Leavingâ is the concept behind Ikos Resorts' new campaign, created by DAVID Madrid. The core of the new brandâs communication is based on a universal emotion: the heartbreak of saying goodbye to something truly extraordinary. The new campaign aims to attract new guests from all around the world by showcasing Ikos' unique unconditional luxury at its all inclusive resorts. The concept âLove Ikos. Hate Leavingâ was brought to life in the campaign through a film that tells a journey in a new way, one that starts with the memory of someone reluctant to part with what theyâve fallen in love with. In the film, we see some of the resortâs most beloved services, but theyâre presented from the perspective of a guest who is about to leave, the one and only moment they could "hate."VIEW THE SPOT e.l.f. Cosmetics: Cloud Skin Safety Video e.l.f. Cosmetics, a brand from e.l.f. Beauty, is soaring skyward with GRAMMY Award-winning singer, songwriter, multi-instrumentalist and long-time e.l.f. superfan Meghan Trainor in a new high-flying multimedia campaign for Cloud Skin, a limited-edition complexion bundle. This marks the third creative collaboration between e.l.f. and Megan, a true reflection of their shared spirit and values across humour, music and making beauty accessible to all. Together, they reimagine the traditional 'in-flight safety video' to guide viewers on how to achieve a dreamy, soft-focus Cloud Skin glow - a look seen and adored throughout Meganâs latest tour. The campaign goes beyond your average pre-flight safety video, pushing boundaries in a more profound way. e.l.f. is once again placing women at the helm, with Trainor cast as the first captain of e.l.f. Air. This powerful visual challenges aviation norms, as men constitute over 90% of pilots globally. The campaign reflects how e.l.f. does it all - delivering light hearted and humorous entertainment, while staying deeply attuned to the needs and desires of its community.VIEW THE SPOT  Opera GX, the browser built for gaming, launched today their first foray into the world of fashion with The Pret-a-Portable Collection by Hed Mayner. Modelled by Estonian artist and internet icon Tommy Cash, the capsule collection promises to make the whole world a desktop for PC gamers. VIEW THE SPOT Lufthansa: Feeling The Sky Allegris is Lufthansa's new long-distance experience that takes travel to a new level. In First Class, the âliving room above the cloudsâ, flying in the new suites is more personal than ever â with plenty of comfort, space, privacy and the best view. Lufthansa is now entering into a exclusive partnership with artist Sho Shibuya, combining unique art and high-quality craft. The idea and implementation of the partnership, as well as the accompanying campaign, come from lead agency Serviceplan.VIEW THE SPOT VIEW THE AD  Hong Kong Beer Co is one of Hong Kong's most famous craft beers, brewing award-winning craft beers since 1995. With Chinese New Year (The Year of the Snake) being an important sales window, we needed a campaign that highlighted the differentiator the brand has compared to other beer brands. We found the answer within the brand."RESPECT TRADITION, CRAFT REVOLUTION" â the motto of Hong Kong Beer Co â set the tone for our celebration of the Year of the Snake and Chinese New Year 2025. We created a campaign inspired by the same dedication and craftsmanship that goes into brewing every flavor of their craft beer. Each element in the visuals â from the bubbles to the consistency, light, color, and fluidity of the beer â was meticulously crafted. We transformed the beer liquid into a mesmerizing snake-like pattern, symbolizing good fortune. The longer the snake, the more beer it represented, making "more beer mean more fortune. VIEW THE FOUR OUTDOOR ADS WWF: The Finger The humble fish finger that became the ultimate symbol of ocean protest.New Zealand is a country famed for its spirited and often unconventional protests-after all, we're the only nation to throw a dildo at a politician in the name of democracy. So, when the ocean was in trouble and Minister for Oceans and Fisheries Shane Jones was ignoring expert advice, WWF knew the playbook tear-jerking campaign wouldn't cut it. We needed something cheeky, unmistakably Kiwi, and impossible to ignore. Naturally, we launched a campaign asking the nation to "give the finger". The fish finger, that is. VIEW THE CONCEPT M.A.L.I: Safety Playbook for Noobs Cheil MEA, Dubai in collaboration with M.A.L.I â Mouvement Alternatif pour les Libertés Individuelles, has launched an innovative campaign titled Safety for Noobs. M.A.LI., a movement founded in Morocco in 2009 by human rights activist Ibtissame Betty Lachgar, is committed to defending individual freedoms, women's and children's rights. In the MENA region, one in four children experience some form of sexual violence by age 12. Alarmingly, perpetrators are often within close family or social circles. Addressing this sensitive issue without disrupting a child's sense of safety and innocence has long been a challenge, especially in a region where this topic is often treated as a taboo. Safety for Noobs bridges this gap with a child-friendly approach that educates effectively without fear-inducing methods. The campaign consists of two main components: 1. A Roblox Game â Using the popular gaming platform, the game adapts the familiar 'obby' mode, presenting children with scenarios to navigate, make choices, and learn about potential risks. The game offers feedback on their decisions, building awareness in a fun and interactive way. 2. An Interactive Book 'Safety Playbook for Noobs' â Featuring relatable stories that escalate subtly, prompting children to make decisions when confronted with potential threats. These stories help kids recognise early warning signs and encourage proactive responses. Both resources act as educational tools for parents and educators, sparking important conversations that empower children. The relatable storytelling approach aligns with childrenâs daily experiences, enhancing engagement and retention. VIEW THE CONCEPT Sleepzone: In-Snore Coupons You may just start to wish your spouse snored even louder. In what may be the most apt example of converting something historically displeasing into a delight for many, Sleepzone has launched thesnoremeter.com, a digital platform that transforms the sound of snores into discount coupons for a promotion. The louder the decibel value of the snore, the larger the discount. Snoring is more than often a symptom of sleeping on the wrong kind of pillow, and thatâs where Sleepzone steps in to offer a range of fluffy, comfortable pillows to help you sleep better. Targeting those who have been driven to the edge of lunacy due to the thunderous night-time concerts emitted by their sleeping spouses, Sleepzone offers the best possible remedy: a more comfortable pillow. Launched through film and radio, the campaign â put together by Adpro&, IMPACT BBDO and Impact Proximity â invites people to record a 15-second clip of their partnerâs snores while they doze. An in-built algorithm then translates the decibel level, the pitch of the voice, and the general annoyance level into a tailored discount percentage, ready to be claimed by the customer.VIEW THE CONCEPT  Dollar Shave Club asks you for the password to enter its doors in new spot directed via Zack Seckler.VIEW THE SPOT  Home improvement retailer, Wickes, aims to galvanise the public into starting the year with some DIY with two new TV spots. The work, created by St Lukeâs, builds on Wickesâs new brand platform, 'Feel as proud as a peacock', which was introduced in December 2024 and highlighted the brandâs range of kitchens.VIEW THE SPOT  While affordability concerns continue to capture the hearts and minds of Canadians, IKEA continues to pass along savings to shoppers with more investment into lowering prices on even more products and rolling out entertaining advertising to promote the commitment. Clever advertising creative that reinforces the brand's commitment to help Canadians find well-designed, affordable solutions that also help them to enjoy a better everyday life at home, begins to land on broadcast, out-of-home, digital and social media nationally from January to April 2025.VIEW THE THREE SPOTS  While drug overdose deaths in the U.S. have slowed from their all-time peak in 2022, the overdose crisis is far from over. Thatâs why the Ad Council is proud to announce the launch of new life-saving PSAs as part of their ongoing naloxone education campaign. These powerful ads encourage young adults to carry naloxone so they are prepared to save lives in the event of an opioid overdose. Developed as part of the Ad Councilâs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by StrawberryFrog, the new creative work underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone. VIEW THE SPOT  Burger King® is ringing in 2025 with an irresistible new item! This month, every BK® location in Brazil welcomed the launch of the BK® Taste, with options of 1, 2, or 3 flame-grilled patties, served with the smoky new Taste sauce. To introduce the new item, BK® is rolling out its latest campaign in partnership with AlmapBBDO, inviting Brazilâs lawyers to issue their impartial opinions â since there are probably comparisons out there alleging that BK®âs newest sandwich looks like a copy of its competitorâs famous burger. What most people donât know, though, is that that sandwich was created to imitate the Whopper! In the early 2000s, BK®âs signature burger was such a hit that that other chain had to create a similar item to compete in terms of size and smoky flavour. The logical conclusion might be that BK® is free to âcopy the copyâ â after all, theyâd be copying themselves. But the thing is, the new BK® Taste is no copy. Itâs flame-grilled like barbecue, can have one, two, or three patties, and itâs cheaper, too.VIEW THE SPOT  Aldi Ireland has launched a campaign this week, highlighting how great quality food can help improve peopleâs moods. Good Food, Good Mood, created by McCann Manchester and launched yesterday AKA, Blue Monday*, plays on the discount supermarketsâ quality credentials through emotive and humorous story-telling.VIEW THE SPOT  Last year, Metrolinx appointed Ogilvy Canada as creative AOR for GO Transit and UP Express. GO Transit is the regional public transit service for the Greater Toronto and Hamilton Area. For this campaign, Metrolinx tasked Ogilvy with raising awareness of GO Transitâs Kids Ride Free program. Kids are naturally restless little beings. But thereâs one thing that can stop them in their tracks: screens. As a society, however, we have mixed feelings about kids spending too much time on their tablets.VIEW THE SPOT  France's leading furniture and home décor retail store brand is back on TV and digital media with a new brand film created by BETC. Directed by Dean Alexander, a multi-award-winning American photographer and director who loves France, the film elegantly plays on the codes of Frenchness to present some of the brand's most emblematic products. It depicts the love at first sight between a young woman and a young man in the elevator of a luxury Parisian hotel. A touch of the extraordinary... and the escalator transports them straight into the whimsical everyday life of a couple in love, surrounded by iconic Roche Bobois furniture. Each floor becomes an elegant and poetic moment in life.VIEW THE SPOT e&: Neo Home Plans e& recently unveiled a first-of-its-kind AI-crafted film for its Neo Home Experience platform, in collaboration with Saatchi & Saatchi. The project highlights e&'s ongoing efforts to incorporate advanced technologies into its consumer offerings, particularly for the modern connected home. The film leverages a mix of AI, CGI, and live-action elements to create a visually immersive experience that reflects the future of home entertainment. From AI-generated skies to concept art for surreal environments, every element was crafted using cutting-edge techniques to bring a futuristic world to life.VIEW THE SPOT  Canadian homebuyers and sellers are taking the agent advice they seek to the next level in RE/MAX Canadaâs latest multi-channel 'Advice You Need' campaign, launching this week. VIEW THE SPOT Current Account Switch Service: Blind Date Life is full of surprises - some good, some not so much. But when it comes to switching bank accounts, surprises are the last thing anyone wants. Thatâs the insight driving the latest campaign from the Pay.UK Current Account Switch Service (CASS), created in partnership with leading creative company House 337. The campaign continues the successful 'Maybe Itâs Time to Switch' platform with a fresh creative direction: 'Avoid Unwanted Surprises.' The campaign directly addresses the apprehensions of people who are financially stretched, approximately 45-50% of the UK adult population. For this demographic, financial control is paramount, and the idea of switching bank accounts can feel like a leap into the unknown. CASS guarantees a seamless switch, ensuring no surprises and providing peace of mind for all. At the heart of the campaign is a playful yet relatable narrative, brought to life in the hero TV spot, Blind Dates. The ad follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldnât want to meet on a blind date. The voiceover reassures: "Blind dates. Theyâre a bit like switching bank accounts. You don't want any surprises. That's why we guarantee there won't be any when you switch with the Current Account Switch Service."VIEW THE SPOT Brahma: Sed de Brahma
TV
January 29, 2025 17:15 (Edited: January 30, 2025 04:15)
 Under the direction of Fede GarcÃa Rico and with production by Mamá Húngara, draftLine BUE presents the âSed de Brahmaâ campaign.VIEW THE SPOT  Universally, dating is hard with 91% of men and 94% of women agreeing it's tougher than ever according to research from Tinder. Flavor powerhouse Knorr and Tinder, the number one most downloaded dating app, wanted to understand what traits or hobbies could make dating easier and conducted a survey that found cooking is the ultimate green flag for 93% of gen Z. So in honour of Valentine's Day, together, they're inviting singles to #UnlockYourGreenFlag by adding cooking, the ultimate green flag, to their list of interests on their Tinder profile to help find more connections.VIEW THE SPOT  The Coca-Cola Company (TCCC) has launched a new branded entertainment titled 'Westsideâs Finest,' which celebrates the ever-present role of TCCC brands across generations. Illustrating the meaningful, comforting role TCCC brands play in peopleâs daily lives across generations, the new creative is a reminder that no matter how much things change over time, itâs comforting to know some things always stay the same. To tell the second annual story of its family of products, The Coca-Cola Company partnered with Kenya Barris, one of cultureâs top authorities on illustrating families across generations. He is best-known as the creator of the shows Black-ish, Grown-ish, and blackAF. Featuring Lauren London, Lionel Boyce, Omari Hardwick and Nelson Franklin (as well as Kenya Barris acting alongside his actual family, wife Rainbow and children Kass and Bronx), the new creative depicts the 50-year journey of a family celebrating the sense of community and connection fostered by TCCCâs portfolio of products through the lens of a family-owned convenience store. Leveraging historical and pop culture moments across five decades, the film illustrates the seamless presence of TCCC brands throughout the passage of time, delivering comfort and familiarity no matter what changes life may throw our way. VIEW THE SPOT  In an age defined by insecurities about money, finances, and future planning, consumers desire a bank that can be a problem-solving partner, eager to ease anxiety whenever and wherever it arises. Luckily, KeyBank is that partner - theyâre there whenever and wherever you need them... and with this latest campaign, we really mean wherever. KeyBank and Fallon will launch the next iteration of KeyBankâs 'Meet You in the Moment' campaign. The basis of the campaign is simple - for every financial need, KeyBank will meet you in the moment, whether itâs about meeting you during your little everyday moments like at the mechanic or dry cleaners, or in the big moments, like buying a vacation home or planning for a child's education. In this campaign, weâre debuting several new spots that highlight KeyBankâs relationship with clients, promising to be readily available to listen, anticipate, and serve every need, all while mixing in the perfect blend of humour. VIEW THE THREE SPOTS |
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