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Seen and noted
GrabUnlimited: Folk Healer Grab Philippines, the Philippine leg of Southeast Asia's leading superapp, has teamed up with award-winning ad agency GIGIL to introduce their latest subscription package. The country got to know GrabUnlimited through the most unlikely of films. We see an albularyo (folk healer) who was called in to figure out what caused the growth of a finger on a child's forehead. Mistaking the Grab rider for the child's father, the albularyo is mildly confused to see the rider hand the real father his daily Grab delivery-to the amusement of everyone watching the film. VIEW THE SPOT Guest Judge: Nick Morrissey, ECD/partner MIRIMAR, L.A. This week's guest judge is Nick Morrissey, executive creative director and partner at MIRIMAR Creative Group, Los Angeles. Winner: NRMA Insurance 'Duel'. This was a delight to watch. A big platform-y idea, brought to life beautifully with just the right balance of simplicity and theatricality. Offsetting the most dire of topics with playfulness and whimsy cuts through so much more than doomsday stuff. And obviously gives NRMA a never-ending role. I love the way it escalates with the score, the little moments of nature and humanity. It's a big production with elegant restraint, which is often hard. Well done all involved. I wish all ads were like this, until then, I'll be here re-watching this one. READ MORE NRMA Insurance: Duel + Runaway 'Duel' - a playful tussle between fire and water, imagines a world where a rural paddock extinguishes flames before they can catch hold to threaten a small, rural home.VIEW THE DUEL SPOT VIEW THE RUNAWAT SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR  In a post-Covid world, pubs are still trying to get back on their feet. So, we used our hyper-localised billboard placements to entice people back to pubs with a delicious-looking Coopers beer, and a simple message: Head to the pub! Agency: The RoyalsVIEW OUTDOOR Burger King Call of Duty: Going Dark David New York and Burger King have released this new spot for the launch of Call of Duty: Modern Warfare IIVIEW THE SPOT  Johannes Leonardo, New York has released this new "Get Your Ride Right" campaign for Uber.VIEW THE CRAMPED SPOT VIEW THE WILL SPOT VIEW THE FREEDOMISH SPOT  TK Maxx has today unveiled how it will help people Nail Christmas for Less this year, with the launch of its upbeat festive advert. Having astonished her family with amazing gifts by shopping at TK Maxx, the ad features a high-fiving heroine dancing through the streets as the whole town turns out in celebration of her present-buying success. Nail Christmas for Less tells the story of Sam, who absolutely nails her seasonal gifting with TK Maxx. VIEW THE SPOT Vienna Tourist Board: Belly Inclusivity takes many forms, but Vienna is using one very unexpected protagonist in a new tourism video: a walking belly. After a series of unconventional campaigns like 'Vienna strips on OnlyFans' in 2021, the Vienna Tourist Board again teamed up with Jung von Matt DONAU and for the first time director Bjorn Ruhmann to produce 'Belly,'' a surrealist ode to indulgence and acceptance. The goal of the bizarre yet endearing story is to remind everyone that travelling can be a way to treat ourselves and let loose for a few days. The message of indulging in travel experiences, especially after two years of pandemic strife, has never been so salient. VIEW THE SPOT Virgin Australia: Middle Seat Lottery As part of helping redesign the actual Virgin Australia flight experience and live the new brand platform of 'Bring on Wonderful' we created the 'Middle Seat Lottery' taking everyone's least favourite seat and transforming it into a chance to win hundreds and thousands of dollars worth of prizes. It created news headlines and cause commentary around the world including this clip from 'The Daily Show' in the United StatesVIEW OUTDOOR Bank of New Zealand: Find A WayVirgin Australia: Bring On Wonderful 'Bring on Wonderful' is part ambition, part mission statement, and part injection of some much-needed fun and optimism in Australian air travel. The campaign, created by Special Australia, focuses on creating new flight experiences that uplift and Virgin Australia's diverse crew and passengers coming together to call for a more wonderful way to fly. The campaign includes cinema, TV, outdoor and digital, with messaging spanning brand as well as key proof points across Velocity Frequent Flyer, Virgin Australia Business Flyer, experience, value and service.VIEW THE SPOT  Under new brand platform 'welcome to uncommon', Subaru and Zulu Alpha Kilo celebrate the wildly unique and wonderful drivers who share a passion for uncommon experiences. The joyous spot is inspired by stories from real Subie owners-wild drives to far out places, crashes where lives were saved, and Subie-inspired weddings all empowered by the uncommon advantage of Subaru vehicles.VIEW THE SPOT  FINI, historical Italian pasta factory, turns 110 and boosts its image with THE REAL EMILIAN PASTA brand new campaign. The commercial tells us about the rock soul of Emilia Romagna, region made of love and passions. The same rock soul that only an authentic pasta of Emilia, where were born (among many) Italian rockers Vasco Rossi and Ligabue, could have.Agency: Leo Burnett VIEW THE SPOT  After the pandemic, supermarkets in Turkey were changing and increasing the prices of their products every day. Consumers looking for the best price were undecided about shopping and were leaving their products back on the shelves. Based on this insight; we carried our products which are cheaper than other markets, to our ads by saying don't give up. We placed our ads near the other supermarkets.Agency: TBWA/Istanbul VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Johannes Leonardo, New York has released this new "Get Your Ride Right" campaign for Uber.VIEW THE IN LAWS AD VIEW THE MEETING YOUR BOSS AD VIEW THE TALL AS HIS PROFILE AD VIEW THE FIND A SITTER AD Tama Farm Group Solutions: Farmers, Show You Care, Donate Your H TIME FOR A HAIRCUT THAT WILL MAKE A DIFFERENCE!Donating your hair is a great way to support people with cancer who have lost theirs. To all you thoughtful and courageous women and girls in the farming community who grew their hair long enough for it to be chopped off and donated, enabling wigs to be made for women undergoing cancer treatment - we at Tama solute you! Agency: Tama Group VIEW THE AD Virtú CBD oil: Leopard DreamCampbell Company of Canada : Megaverse Goldfish turns megabytes into Mega Bites in the metaverse. Building on its quirky 'Mega Bites not Megabytes' campaign, Goldfish is inviting consumers to mine for Goldfish megabytes in the metaverse and get a coupon for a free bag of new Goldfish Mega Bites to try in real life.Agency: Zulu Alpha Kilo VIEW OUTDOOR  Lakerol, a Swedish pastille brand owned by European candy giant Cloetta, was introduced in 1909 and has been internationally celebrated for its comedic commercials over the years. The brand concept "Makes people talk" has been widely known on the Nordic market for almost 30 years and shows how the pastilles turn anyone into a confident and persuading speaker. In a new Nordic campaign made, they have taken a stab at the beloved and iconic Hollywood power speeches.VIEW THE TALK SPOT VIEW THE ME SPOT VIEW THE HORSE SPOT Lady Musgrave Trust: Red Flag Effect Red flags are hard to spot and even harder to escape. From controlling behaviours to something just feeling a bit 'off', the red flags of domestic violence and coercive control present themselves in different ways for different people. When we can spot the red flags, we can help stop domestic violence in our own relationship or someone else's.VIEW THE CONCEPT Fire & Emergency NZ: Bella's Teddy A lost item shouldn't mean a lost life. When confronted with a graphic description of something precious being mangled in a house fire, naturally you assume the worst. In a recent campaign, Fire and Emergency New Zealand wanted to show people that although a working smoke alarm may not save your belongings, it could save your life. PLAY THE FIRST SPOT PLAY THE SECOND SPOT Aqua Pump & Irrigation: Jazz Farmers in regional WA are typically quite set in their ways. So, to get their attention on radio, we made a bold claim that went against everything they believe in. Proving that sometimes, when it comes to crop farming, the old ways are usually the best. PLAY THE SPOT  The campaign is based on the fact that people confuse the name of the Drastosa sporting goods store chain. They call it Dastrosa. On Twitter, for example, there are more mentions of the wrong name than the right name. We decided to play around with this.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  Speech and Language UK collaborated with Fresh Film director Emma Miranda Moore to create Darcie's Story, a beautiful and poignant film that takes us through the dignified but heartbreaking moments in the day of a girl with undiagnosed Developmental Language Disorder (DLD). Challenged to educate the world on the subtle and relatively unknown conditions of DLD and create an engaging filmVIEW THE SPOT Amazon Alexa: Thursday Night Football The American Football experience goes behind simply watching the team you support, cheering at their success, mourning their failures and angrily contesting officiating decisions. For football fans, it's about so much more than that. It's all about how they watch the game. It's the company they're with, the snacks, the stats, and the trash-talk in your fantasy league group chat. Capturing this portrait of the average football fan and their dysfunctional Gridiron-goggling gang, creative agency Little Hands of Stone has teamed up with Hungry Man director Dan Opsal to show why everyone's Thursday Night Football crew isn’t complete without an Amazon Alexa.VIEW THE SPOT  A new campaign titled Question Reality has launched from Genentech and Goodby Silverstein & Partners, examining health inequities through the questions asked by a Black woman through her journey with the healthcare system. With 224,080 new cancer cases and 73,680 cancer deaths expected to occur among Black people in 2022, the ad underscores the urgent need to act now to address healthcare inequities and drive systemic change. The Ask Bigger Questions campaign is Genentech's larger effort to advance health equity by asking bold questions to address the greatest challenges in healthcare.VIEW THE SPOT  MullenLowe Group UK has today launched We Are Life-Changing Careers, a multi-channel campaign designed to drive nurse recruitment for NHS England. The campaign forms part of the 'We Are The NHS'recruitment drive, which ran for the first time in 2018/19 and has seen nursing applications increase from 85,240 in 2019 to 117,285 in 2022. This year, it aims to inspire a new generation of nurses by using real patient stories to provide an honest and inspiring account of daily life working in the NHS,VIEW THE SPOT  Durex has partnered with rap artists to debut a full-length track and music video 'FYP (For Your Penis)' a sex positive message designed to challenge the stereotype that size matters for great sex. The full length track and video responds to requests received by the brand after an initial TikTok video earlier this year receiving 3.7M views. In doing so, Durex has tapped into rap culture and TikTok to lead a conversation amongst a younger generation, educating audiences that it's the 'fit' that really matters, and reinforcing the importance of condoms for both protection and pleasure. VIEW THE SPOT  While most of the debate centered around the overturning of Roe v. Wade has focused solely on abortion, the potential unintended consequences impacting women's health led NC-based advertising agency The Variable to create and launch Woombies.com, an e-commerce platform featuring plush uteruses and a "buy one, send one" business model. For every Woombie plushie purchased, VIEW THE 1 SPOT VIEW THE 2 SPOT VIEW THE 3 SPOT VIEW THE 4 SPOT Department For Opportunities:Stay Down The Department for Opportunities the Social Mobility Foundation's advocacy and campaigning arm has launched its second campaign to raise awareness of the Class Pay Gap. Following on from the success of last year's Class Polish campaign, which used comedian, Fern Brady to highlight the ridiculous of classism in the workplace, this year's campaign takes a more sinister turn. VIEW THE SPOT  AXA is celebrating the entrepreneurial courage and resilience of small and very small businesses in its new pan-European campaign designed with the agency Publicis Conseil. These "small" businesses are however "small" in name only: they represent the backbone of our domestic economies, while beyond the business, it is often a life project that they carry out whose implications go far beyond the economic framework. ic efficiency.VIEW THE SPOT Southern Cross : Sweet Caroline The commercial, directed by Joel Kefali of Good Oil, tells the story of Caroline, the leader of a construction crew. Quickly, her connection with each of her colleagues becomes clear, whether she's enjoying a tea break with them, motivating them, or playing cards with them, until one day she's not there. As she undergoes treatment in a Southern Cross hospital, her absence is felt throughout her team. But they keep things moving while hatching a sweet plan to rally around her upon her return.VIEW THE SPOT Hospitality Rising:Rise Fast Work Young With the hospitality sector experiencing a chronic labour and skills shortage, the brightest and the best from across the advertising industry have been brought together to create the UK's biggest advertising recruitment campaign and save the nation's hotels, pubs, bars and restaurants. Working with Hospitality Rising, a collaborative movement within the hospitality industry, the crack team has been assembled by Julian Douglas as part of his IPA Presidential 10X THINK Agenda with the ambition of doubling the amount of people considering a job in the sector. According to UK Hospitality data, the sector is experiencing chronic worker shortages with over 400,000 hospitality vacancies. VIEW THE SPOT Keystart: Home Loans That Aren't For Everyone Keystart needed to attract a very specific customer, the kind of customer who couldn't get a home loan from a bank. The kind of customer who might need Keystart's low deposit home loans. So, to help them find these customers, we used our campaign to highlight the kind of people we didn't want giving us a call.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  ONE ZERO, the new digital bank in Israel based on top end AI, announced that Digital Private Banking is now accessible to everyone. NO NEED to be rich, like the old days.The new TV and digital campaign, went on air using the show tune from the musical Fiddler on the Roof. Biddy biddy bum. VIEW THE SPOT  Director Luc Reso Janin's latest work for Black Crows titled 'Pursuit of Pleasure' is a visual treat full with epic backdrops of snowy mountain tops. A montage of wondrous images that capture nature in all of its glory. Luc's expert filmmaking skills perfectly showcase the motion and excitement of skiing with breathtaking sequences of brave adventures weaving and tackling the elements with GoPro shots and camera trickery that comes together to make a cinematic experience. Luc's kinetic style of filmmaking goes hand in hand with the electronic score provided by Mattias Mimoun to provide a hypnotic element to the piece. While also beautifully showcasing Black Crows collection of Skis and outerwear.VIEW THE SPOT  On the heels of last year's successful brand campaign for Glassdoor, creative production company Where The Buffalo Roam (WTBR) produced a series of spots showcasing why the platform is still the worldwide leader on insights about jobs and companies. Conceived in collaboration with Glassdoor's in-house creative agency, and directed under the comedic sensibilities of Brian L. Perkins, the campaign humorously plays into the Glassdoor namesake - and the Superman-like powers it offers job hunters to see companies for who they really are from the inside from leadership teams to work environments to pay and benefits.VIEW THE SPOT Seize The Awkward: We Can Talk About It The national Seize the Awkward campaign today released new Public Service Advertisements (PSAs), 'We Can Talk About It,' to inspire young adults (16 -24) to start conversations around mental health with friends. The award-winning communications program, a joint effort from the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED) in collaboration with the Ad Council, promotes mental wellness to reduce the risk and rate of suicide among young adults. According to new data from the CDC, the suicide rate among young people aged 15 to 24 rose 8% in 2021 VIEW THE SPOT  In the latest chapter in the creative platform 'Inspired by an eBay Story', 'World of Passions' transports us into the world of eBay customers' passions. A world that unites the eBay community, where millions of people share millions of interests including football - to which the brand is already very close, with a number of prestigious partnerships. The 30" TVC running on Italian national channels is set in a typical Italian Sports Bar, the hub of the community where passionate football fans come together to watch the game. VIEW THE SPOT |
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Wade Shotter finds a way with BNZ and Colenso BBDO.
Gitanos have created this ad for Virtu.