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Subaru: The Uncommon Way
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Under new brand platform 'welcome to uncommon', Subaru and Zulu Alpha Kilo celebrate the wildly unique and wonderful drivers who share a passion for uncommon experiences. The joyous spot is inspired by stories from real Subie owners-wild drives to far out places, crashes where lives were saved, and Subie-inspired weddings all empowered by the uncommon advantage of Subaru vehicles.
Set to original song, “Against the Grain” (which has received overwhelming online demand for a wider release), the film is followed by additional owner story content in an integrated campaign.
Agency: Zulu Alpha Kilo Related |
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