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Top 6: November 2nd 2022
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TK Maxx: Christmas Nailed

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Top 6: November 2nd 2022
TK Maxx has today unveiled how it will help people Nail Christmas for Less this year, with the launch of its upbeat festive advert. Having astonished her family with amazing gifts by shopping at TK Maxx, the ad features a high-fiving heroine dancing through the streets as the whole town turns out in celebration of her present-buying success. Nail Christmas for Less tells the story of Sam, who absolutely nails her seasonal gifting with TK Maxx. We meet Sam as her father congratulates her for all the incredible presents, she bought and asks how she did it. Sam’s reply is simple: “Just went to TK Maxx”. Stunned, and impressed, her father offers up his hand and starts a chain of spectacular high fives (from people, presents, pets and even a post-box) which lead Sam through the town, to a soundtrack of Cerrone’s 1977 hit “Supernature”. In a year when financial pressures will be front of mind for the whole country, the advert shows that at TK Maxx - Europe’s leading off-price apparel and homeware retailer - you can find affordable and fabulous gifts for everyone, all under one roof. From kitchenware and decorations to fashion and beauty, to gifts for kids and pets, you’ll get more pressies for your pounds.
Credits Other credits

Agency

Account Director: Hannah Gourevitch

Account Director: Tom Campbell

Account Manager: Umar Butt

Chief Strategy Officer: Dan Hill

Planner: Michael Hines

Planner: Lara Janani

Planning Director: Anjali Patel

Producer: Rebecca Hunter

Designer: Jack Curtis

Designer: Oliver Jackson

Business Affairs Manager: Alex Coomer

Business Affairs Manager: Lenya James

Production

Production Designer: Koja

Costume Designer: Rachel Davies

Editorial

Company name: Trim Editing

Editor: Fouad Gaber

Producer: Noreen Khan

Post Production / VFX

Company name: Nineteentwenty

Head of Production: Ludo Fealy

Producer: Louise Cherry

Producer: David Keegan

Colour Grading: Kai Van Beers

Music / Sound

Company name: 750mph

Sound Designer: Sam Ashwell

Sound Designer: Jake Ashwell

Producer: Olivia Ray

Music: Theodore Music

Composer: Cerrone

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