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Seen and noted
 MI7 Cairo has released this print campaign annoucing the arrival of IKEA in Egypt.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD RC Cola: Band Because of the sugar tax, RC Cola's biggest advantage which was pricing became parity with competition's. And so the brand needed to stand for something stronger in the mind of its target, the Gen Z drinker. The way GIGIL Philippines differentiated RC Cola in this new campaign was to understand the Gen Z drinker, and discover an insight about them. Filipino Gen. Zs live in the moment. They don't need a litany of reasons before doing something. Just as long as they enjoy doing it, whatever! There doesn't need to be a reason. And so even RC's films don't need to mean anything deep, as the Gen. Z don't have many reasons for choosing a brand of soda. Whatever, just as long as it tastes good! VIEW THE SPOT FC Barcelona: Emotions Bring Us Together 'Emotions Bring Us Together' in this new film for FC Barcelona via Miller O'Connor, Barcelona.VIEW THE SPOT JBL Party Box: Hopeless Romantic Collabtive Pte. Ltd., Singapore has created this humorous campaign for JBL's new PartyBox On-The-Go.VIEW THE SPOT VIEW THE SPOT VIEW THE SPOT  Discount Filters are all about keeping it clean! We have great, American-made products with free shipping and returns. No matter what you're looking for, we'll help you find it. Don't overpay for filters ever again when you make the switch to Discount Filters. Head on over to DiscountFilters.com and we'll #KeepItClean together! Agency: Clum Creative, Cleveland.VIEW THE SPOT Pilsener: Peaceboards For many years in Ecuadorian football, violence between fans has taken over the stadiums, causing the entry of visiting fans in high-importance matches to be prohibited.Pilsener, Liga Pro, and GolTV decided to send a message of peace in the final of the national championship. They brought together, for the first time in a long time, two different groups of fans to watch the same match, doing it in the only way that is possible: with cardboard fans.VIEW OUTDOOR  As the "worst year ever" comes to an end, Coors Light wanted Canadians to get some closure on 2020. Using shredded newspaper containing some of the suckiest news of the year, Chill Starters allows people to chill in front of the fire thinking about 2021 while the worst of 2020 burns away.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Accenture: Light Up This Tree 2020 has challenged us in ways no one could have ever imagined, but it has also been a year of selflessness, love and random acts of kindness. This Christmas, the most meaningful gifts might not be wrapped under the tree. That's why Accenture Nordics have turned their annual Christmas greeting into an opportunity to make a difference this holiday for those who are in need. Especially the young, most vulnerable and less fortunate in our local communities. VIEW THE CONCEPT  Love for Boston Pizza classics may run deep, but does it run deep frozen? The Pizzaburger, Twist Bread, Bacon Double Cheeseburger Pizza and crew may only be here for a limited time, but classics never die if you preserve them in -238 degree temperatures forever; introducing Boston Pizzaâs Cryogenic storage program, enabling people to have their classics stored indefinitely maybe. BP is still working out the kinks, but, while scientists point at things on whiteboards and play with test tubes and stuff, stay tuned for updates on Boston Pizza's social channels to track the progress. In the meantime, maybe just order your favourite BP Classic item while you still can. VIEW THE SPOT  To close out the year, Sam Gainsborough has again teamed up with Wieden Kennedy Portland to create a biscuit exploding battle bonanza for Supercellâs hit game Clash of Clans. The epic film sees Clash characters come to life in beautifully detailed stop-motion animation. Over the last few weeks, the world of Clash has been celebrating Logmas, with films, a hit holiday song and festively decorated logs so many logs. VIEW THE SPOT  What a year itâs been. Stockpiling toilet roll and clapping for our carers seem like a distant memory but as we close out the year and move forward into 2021 beach holiday experts, On The Beach want to share a message of hope in this stirring new film created by Uncommon Creative Studio. VIEW THE SPOT  Gorging on our favourite burger! We all love it equally. But what if we arenât able to enjoy it equally? For the millions who live with limited hand mobility, the simple act of eating a burger is not the most inclusive one. On 3rd December 2020, International Day of Disabled Persons, along with our partner McDonaldâs, we launched EatQual. A specially designed case for those with limited upper hand mobility. VIEW THE SPOT Durex: You Wont Feel He's GoneRockin Protein : Jumping Jack Vending Machine Current Global, Chicago and Rockin Protein have created the first vending machine that accepts exercise, not cash.VIEW OUTDOOR Netflix: The Midnight Sky UNIT9 and Netflix have launched an AR social hologram and digital microsite inspired by the upcoming George Clooney movie 'The Midnight Sky' to send hologram video messages to friends and family for the holidays. The site allows fans to record and share personal video messages with loved ones through augmented reality holograms. Available on 'The Midnight Sky' website, the tool is powered by 8th Wall AR technology, and itâs the first time this tech has been used to deliver messages like this.VIEW THE CONCEPT  The first snowfalls across Canada signal the start of an age old Canadian tradition: snowman-building. Today, those snowpeople are as diverse as the Canadians who create them - sticks, carrots and spare buttons are now seen alongside items like snow locs, eagle feathers and dupattas. This holiday season, we're celebrating diversity and inclusion and the ability to find happiness in even the smallest things, like building a snowperson. After all, we are all made of the same snow.VIEW THE SPOT Minnesota Timberwolves: Raised By Wolves Fierce, fast-paced, undeniably energetic. The Minnesota Timberwolves unveil a brand new campaign, "Raised By Wolves," to lead off their 2020-21 season. From Minnesota-based creative and media agency of record, Fallon, the brand anthem showcases the team's talent, backed by Big Sean's "Wolves" featuring Post Malone, with voicework from Minnesotan-born rapper DessaVIEW THE SPOT Israeli Cardiovascular Center: Inflatable Intstagram Heart Cardiovascular diseases are the No. 1 leading cause of death amongst women. Women do not pay attention to their heart! The Israeli Cardiovascular Wellness Center for Women want to change this reality. We created a Heart that no Woman can ignore. A heart that they know well, maybe even better than their own Heart itself. We placed a huge inflatable Instagram like (6 meters high at Rabin square in front of the city hall, in the heart of Tel Aviv.VIEW OUTDOOR National Pharmacies: Never Felt So Christmas In 2020 Christmas has never felt so Christmas, and National Pharmacies wanted to share the joy of Christmas with South Australians. A bespoke billboard lit with Christmas lights meant that even in a year when most Christmas Lights events aren't taking place, Adelaidians were able to take in the festive season when driving past. VIEW OUTDOOR Save The Children: The Little Match Girl POL has released this campaign for Save the Children.VIEW THE LITTLE MATCH GIRL SPOT VIEW THE BLANKET SPOT Dick's Sporting Goods Foundation: Co Op City Tennis Forty years ago, NYC-based Co-Op City Tennis founder, Ms. Lorraine, and her late husband launched a community organisation to teach kids the foundations of tennis, but also community, respect and leadership. Today, the group still runs strong in spite of pandemic-era setbacks, and community children feel indebted to its leader. The Dick's Sporting Goods spotlight of Co-Op City Tennis was shot on location, directed by Savanah Leaf and produced by Park Pictures, out of agency Anomaly.VIEW THE SPOT Golden State Warriors: Joy In Buckets The NBA season starts today, and the Golden State Warriors play the Nets (Kevin Durantâs new team), marking 287 days since the Golden State Warriors played a regular season basketball game. Almost a full year of zero three-pointers from Stephen Curry. No forced charges from Draymond Green. But that ends soon, because the NBA season is set to tip off today. So to celebrate the end of their basketball drought, the Warriors are releasing 'Joy in Buckets'. Created in partnership with Goodby Silverstein & Partners,VIEW THE SPOT  As the UK prepares to enter 2021, British bank TSB has launched a new advertising campaign created by McCann London. It stars David Schwimmer encouraging the nation to achieve personal financial confidence and get the most out of life. The films were produced by Biscuit and shot by world-leading comedy director Jeff Low. The launch supports a new brand purpose developed by TSB around the idea that money confidence helps build life confidence. VIEW THE SPOT  With the launch of a new line of moisturizing deodorant lotions, Dove sponsors the restoration of Brazilian masterpieces at MASP#TheArtOfSelfCare, campaign created by Tech and Soul, brings up brand's caring for the skin of women, both real and those immortalized in the artworks to be restoredVIEW THE SPOT Médecins du Monde: I'll Get To You Covid19 has taught us many valuable lessons, but perhaps the most valuable of all is the importance of having access to a strong, well-prepared healthcare system. This is the mission that for the past 40 years Medecins du Monde has been campaigning for, universal and inclusive access to health care. Present in France and in 39 countries, the association is committed to treating the most vulnerable populations, to bear witness to the obstacles in accessing healthcare, and to denounce attacks on dignity and human rights. The virus has proven to be an unstoppable force, crossing borders, reaching the old, the young, the powerful and the vulnerable. Much like Medecins du Monde themselves, who go above and beyond to make sure nobody's left out. In this unprecedented year, the association wished to reaffirm its role by declaring that if a disease could reach everyone without distinctionVIEW THE SPOT  ESPN has released its latest creative promoting the 2020 postseason of the NFL on ESPN. "Ready for Playoffs" captures the unpredictability of this season and the long and winding road to the playoffs. ESPN once again worked with agency Arts & Letters Creative Co. to capture that sentiment, this time through the classic 90's song from Shania Twain, "You're Still the One." The creative is currently running across ESPN platforms ahead of NFL Wild Card weekend on Jan. 9-10. VIEW THE SPOT Bouygues Telecom : Hello Father Christmas Itâs safe to say 2020 has been a strange year: the pandemic, lockdown, the economic and environment crisis (to name a few). That's why BETC, BETC Fullsix and French Telecoms operator, Bouygues Telecom, wanted to end the year with some joy and Christmas spirit. 2020 has gone online shopping, school, paperwork, meetings, and Christmas is no different. To comply with this year's social distancing rules, the Telecoms brand shared the most popular phone number on the planet: VIEW THE SPOT  In the past couple of months, weâve seen bits and pieces of the natural world revert to its original pristine state of being. This has been a reassurance that indeed it is possible to reverse some of the damage the human race has done to the environment over centuries However, what was needed was to undo the hopelessness in people's attitudes towards saving the environment. On World Environment Day, Luminous wanted to play a little part in restoring belief in a better future, as individuals and as a collective. Through this video, we are trying to change peopleâs perspectives in a simple yet thought provoking manner.VIEW THE SPOT  We follow a young boy and his football to a football fan site in Lagos where the best supporters in the world gather to watch a gameVIEW THE SPOT  McCANN Paris has released a new version of the campaign Lash Paradise for L'Oreal Paris and its flagship product, Lash Paradise, which have seen sees its composition evolve with an oil-enriched skincare formula that is suitable even for sensitive eyes and the promise of maximized sensorially, thanks to a tenfold increase in application pleasure. VIEW THE SPOT Singapore Tourism: SingaporeRediscovers Singapore Tourism Board has launched a new film via TBWA Singapore to inspire a spirit of exploration and curiosity among audiences, to encourage the rediscovery of a new side of Singapore. Using visual effects, the film communicates a magical, whimsical version of Singapore through the eyes of a little girl. VIEW THE SPOT Digi Telecommunications:Wind Chaser Naga DDB Tribal has released this 'Wind Chaser' campaign shot and animated by Directors Think Tank for Digi who wishes to encourage Malaysians to continue inspiring their loved ones to take their dreams and aspirations to greater heights, no matter the circumstances. 2020 will be known as the year we put distance between each other, yet grew closer with one another. Malaysians stayed indoors and rediscovered lost time with loved ones, and hobbies that were left to collect dust on forgotten shelves. VIEW THE SPOT  A McDonald's tribute to kids staring out windows in 2020.The kids in Belgium, that have been hit hard by the COVID 19 pandemic, are having a tough time. Due to the lockdown, they don't have many places to go. They can forget sleepovers or playing at their friendsâ houses and visits to the grandparents are excluded. The swimming pools, amusement parks, zoos, cinemas and restaurants are all closed. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Samsung : Lockdown Presenting actor Paul Mescal's 'Lockdown': a contemporary dance composition created in association with Samsung UK. Paul has joined forces with Samsung UK to launch Samsung Spotlight, an initiative to support young performing artists in the wake of the pandemic. Samsung is asking young performers based in the UK and Ireland to showcase their skills by uploading videos of their unique performances to Instagram using #SamsungSpotlight. The best performances will feature in a digital Samsung advert.VIEW THE CONCEPT Digitas NBA Design Vision Ahead of the NBA season tip-off next week, a small but mighty design studio within connected marketing agency Digitas, has launched a passion project, 'NBA Design Vision' a fan-informed exercise to create and curate the most resonant visual identity and uniform set for every team in the NBA. The project features a logo, graphics kit and uniform set (association, icon, city and statement uniforms) for every single team in the NBA, celebrating the most iconic historic designs and adding over 120 brand new takes inspired by the culture and the fans of every team. VIEW THE CONCEPT Pfizer: Mozart's Lost Symphonies F5 Shanghai has released a new campaign that celebrates one of the most prolific and influential composers of classical music, Wolfgang Amadeus Mozart. Mozart died of a bacteria inflection at the age of just 35. What if penicillin was used to treat Mozartâs inflection? What would happen if Mozart lived a long life? What kind of music would Mozart have composed if he had lived to 80 years old? With these hypotheses, Pfizer has presented Mozartâs 80-year-old work concert in Shanghai. VIEW THE CONCEPT Adega Perlage: As Remarkable As A Masterpiece In the proposed concept, we relate that both the experience of drinking a wine from Adega Perlage, and that of enjoying a beautiful work of art, are remarkable for those who experience them.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  While BURGER KING France recently launched the Whopper And Friends campaign, offering its Instagram account to independent restaurants, BURGER KING Belgium goes even further by providing the services of its CM to restaurants lacking notoriety! "Best CM in the world", "If your CM does training I take it","Is Don Draper your CM?" VIEW THE 1 AD VIEW THE 2 AD VIEW THE 3 AD VIEW THE 4 AD VIEW THE 5 AD VIEW THE 6 AD VIEW THE 7 AD  Wieden+Kennedy has unveiled Michelob ULTRA's new :15 commercial titled "Grand Entrances," which features Miami Heat star Jimmy Butler's various gameday fashions as he enters the arena. Gameday fashion is a huge part of the NBA's rich culture, which ULTRA intends to celebrate throughout the 20-21 season. This season, the brandâs ambition is to focus on celebrating the joy and passions of players off the court, related to everything from fashion to music and beyond. More to come on that in the new year. VIEW THE SPOT AT&T: Put A Little Love In Your Heart AT&T, with help from LeBron James, is sharing a little love as we close out a trying 2020 and look forward to the New Year with hope. The new creative features people from all walks of life coming together singing the 1969 hit "Put a Little Love in Your Heart," including a few notable vocal cameos from AT&T's well-loved Lily character, and none other than LeBron James.VIEW THE SPOT |
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A bold move by Durex to change their logo to make a point