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 On Halloween night, terror takes hold. It races through the streets, hunting its next victim. A vampire? A zombie? No â the very real fear of running out of fries.This year, McDonaldâs drew inspiration from this feeling to create an unforgettable campaign. Two simple fry cartons at the bottom of a McDelivery bag form a pair of menacing eyes, symbolizing hunger. And since our brains evolved to detect predator eyes*, the visual is literally impossible to ignore. This festive campaign appears everywhere along the path of busy parents and costumed partygoers over Halloween weekend. VIEW OUTDOOR
 For World Pasta Day, Barilla set the stage for an extraordinary celebration in the bustling heart of New York City, one of the world's most hectic metropolises, where its iconic pasta boxes have become a symbol of connection, allowing people to travel through its boroughs to share a meal with loved ones. VIEW OUTDOOR
 Introducing: Boojangles, a scary fun pop-up dining experience that went far beyond just adding an extra âoâ to the iconic restaurantâs name. VIEW OUTDOOR
 Following Duolingoâs recent appointment of FRED & FARID Shanghai to ideate and create social media content for the brand in mainland China, the duo has brought to life âTrick or Streakâ, a new activation preventing Halloween revelers in Shanghai from carelessly losing their streaks. VIEW OUTDOOR
 Lime, the worldâs largest shared electric vehicle company, today launched its Lime To The Polls campaign, âUnlock Democracy.â Through this initiative, Lime aims to boost voter registration efforts across the US while providing riders with sustainable transportation to and from polling locations. In cities around the U.S. Lime is showing up with partners like When We All Vote, VIEW THE CONCEPT
 If you're a dedicated city runner, you've likely faced one of urban runningâs biggest frustrations: the dreaded stoplight. Whether youâre doing an awkward jog on the spot, or waiting with your watch paused, every red light throws off your pace, your rhythm, and your precious running data. Craft Sportswear, the Swedish running brand, understands these challenges all too well. VIEW THE 2 CONCEPTS VIEW OUTDOOR
 The beer is so nice, the NFL quarterback, Russell Wilson yelled it twice, and Droga5 moved fast to launch this clever activation. When Droga5 New York heard âCoors Light Coors Lightâ as a play call from the Pittsburgh Steelers in a game last week against the New York Jets, VIEW THE CONCEPT
 WWF Korea and Cheil Worldwide Seoul are raising awareness of the importance of protecting endangered wildlife habitats via this âANISTAYâ campaign. With World Animal Day on October 4th as momentum, the latest campaign of WWF Korea presents a fresh and convenient way to help protect wildlife habitats VIEW THE CONCEPT
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