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Seen and noted
 A playful riff on the (not-untrue) stereotype by Shooters International that Canadians are unfailingly polite. Part of a campaign that taps into MR. SUB's Canadian-ness, and playfully uses Canadian stereotypes to remind Canadian consumers of their roots, and that MR. SUB was Canada's first sub chain.VIEW THE POUNDING SPOT VIEW THE TRULY CANADIAN SPOT 100% Pure New Zealand: Elvish Weather Tourism New Zealand through WhybinTBWATequila, Auckland hired an official 'Sindarin Elvish' dialect coach (she does exist) and workshopped the language with TVNZ breakfast presenter Tamati Coffey until he had it down pat. TVNZ broadcast a Middle-earth long-range weather forecast in Elvish on the morning of the premiere. It was quickly picked up on the other side of earth by the BBC, the Daily Mail, and other news sources which broadcast it to wider global audience.VIEW THE SPOT VIEW MIDDLE EARTH PASSPORT STAMP OUTDOOR  During spring, many Swedes suffers from pollen allergy which causes sneezing. Fortunately for them, Duvan Shopping Mall offers, not only a lot of fashion stores, but also a pharmacy where you can buy medicine for your allergy. Precisely this was something Ord & Bild Stockholm chose to highlight in the spring fashion campaign.VIEW THE MAN AD VIEW THE WOMAN AD  Don't text and drive message from Kia via Art&C Natal , BrazilVIEW THE EXPLOSION SPOT VIEW THE SHARK SPOT VIEW THE LIGHTNING SPOT  BBH London has released this TV campaign for Mentos.VIEW THE STRANGER DANGER SPOT VIEW THE TECHNOLOGY SPOT VIEW THE HOT TUB SPOT  Earth Hour encourages households and businesses to turn off their lights for one hour to raise awareness about the need to take action on climate change. But when you think about it, 60 minutes without using electricity might be a little boring. In order to encourage people to participate on Earth Hour, Next Condom Store is distributing condoms throughout bars, clubs, gyms and universities. And these are not just regular condoms, but condoms that glow in the dark. Agency Leo Burnett Tailor Made, BrazilVIEW THE SPOT  Berlin based lingerie label Blush went to Moscow to demonstrate their support for the still jailed members of Russian political performance artists Pussy Riot. On the anniversary of their famous protest at Moscow's Cathedral of Christ the Savior, Blush had models parading the streets in -15C weather wearing only Blush lingerie and Pussy Riot's trademark brightly colored balaclavas. Two members of Pussy Riot remain behind bars.VIEW THE SPOT  Circle 21, via Juniper Park, Toronto, has produced a documentary web-film called 'Extra Ordinary'. The web-film follows two individuals with Down Syndrome, showing how people with Down Syndrome can and do lead meaningful, happy lives.The film debuted March 21st on World Down Syndrome DayVIEW THE SPOT Toblerone: Cogs Saatchi & Saatchi, Dubai has put together this campaign for Toblerone VIEW THE COGS AD VIEW THE GOLD BULLION AD  How much does Tobacco weigh? Havas 360, Rennes has made this campaign for CNCT national commitee against tobaccoVIEW THE AD Rashers: Bacon in the streets To get bacon lovers to crave a Rashers bacon sandwich Ogilvy & Mather, Toronto affixed real, cooked in-house bacon strips to posters to be used as tearaway coupons.VIEW THE AD  There's a new toy on the block. Literally. And with an average height of just four inches tall, Nanoblocks are easily overlooked on the shelves. So we took them to the streets and we discovered that these little blocks are drawing big attention. Agency: Team Detroit.VIEW THE DOGS AD VIEW THE PANDA AD VIEW THE LION AD Knauf Insulation:Warming up Ophir Earthwool Insulation, a home insulation company from Germany, wanted to launch their product in New Zealand. So WhybinTBWA and Eleven PR found New Zealand's coldest town, then warmed it up.VIEW OUTDOOR Huggies Korea: Giggle Factory 2013 Youtube platform based UGC campaign from Huggies Korea and Postvisual. Huggies which has been producing Happy moments with Mom and Baby, has opened up to celebrate Huggies' 30th anniversary! When moms upload baby giggles, Huggies Giggle Factory will extract energy from baby giggles, and put them into capsules, which become Huggies Giggle Capsules.Baby giggles are captured in capsules, customized and delivered to those who subscribe! VIEW THE CONCEPT Samsung: Smart TV Samsung are launching a new global campaign to promote their latest Smart TV, with Smart Recommendation and advanced voice / gesture control. CHI have produced two TV spots which will both run globally highlighting different features of the new 2013 Samsung Smart TV. CHI&Partners, Romain Gavras and Adam Berg have delivered cinematically breath-taking TV spots that are truly worthy of the product they promote. They prove that global advertising can be creatively extraordinary. VIEW THE CHARGE SPOT VIEW THE KING OF TV SPOT  Alfie or Kevin? Which is the better name for your newborn son? We find out in this new spot for Google Nexus 10 from Mullen, Boston.VIEW THE SPOT  National Trust has launched new campaign encouraging the nation's love of special places via 18 Feet & Rising. The new advertising focuses on its role looking after and championing the special places that the nation loves. 18 Feet & Rising has created a strong visual campaign which encourages the public to share their love for those places which hold a special place in their hearts.VIEW THE MUDDY DAYS POSTER VIEW THE BUGS POSTER  MasterCard will launch a new 30-second TVC this Sunday (31 March) for its contactless payment technology, PayPass via McCann Australia.The campaign is based on the insight that no matter how vigilant a parent is, kids will be kids, especially when out and about shopping. The wise parent needs an exit strategy for these times - enter MasterCard PayPass. VIEW THE SPOT RSPCA: We're all creatures great and small Brand repositioning for the Royal Society for the Protection of Animals, Queensland from the Engine Group, Brisbane VIEW THE SPOT Tourism New Zealand: Welcome to Middle Earth With the world premier of 'The Hobbit An Unexpected Journey' taking place in Wellington, specially invited international guests, the media, travellers, and fans from the world over touched down at Auckland International Airport, ready for a Middle-earth adventure.With #realmiddleearth starting the moment passengers disembarked, Whybin TBWA Auckland wanted to greet them with something special. VIEW OUTDOOR Converse: Meat Grinder The print and poster part of the new Converse campaign by Anomaly, New York VIEW THE MEAT GRINDER AD VIEW THE BATHTUB AD VIEW THE AFTERMATH AD VIEW THE BIG HAND AD VIEW THE LOBBY AD VIEW THE BOXER AD VIEW THE GARAGE DOOR AD VIEW MEAT GRINDER OUTDOOR VIEW BATH TUB OUTDOOR VIEW AFTERMATH OUTDOOR VIEW BIG HAND OUTDOOR VIEW BOXER OUTDOOR  Today, Carl's Jr. and Hardee's announced the arrival of the Jim Beam Bourbon Burger with a campaign from 72andSunny featuring supermodel Heidi Klum. The Jim Beam Bourbon Burger boasts the distinction of being the first spirits-flavored item to be featured on a fast food menu.VIEW THE SPOT Amnesty International: Captcha Amnesty Captcha is a new type of captcha which allows internet users to sign for an online petition for Amnesty International to prove they are human. Agency: Leo Burnett, Warsaw VIEW THE CONCEPT  Adult fashion or design now available for kids in a print campaign designed by Young & Rubicam, Paris .VIEW THE BOOT AD VIEW THE LAMP AD VIEW THE CARPET AD VIEW THE BAG AD VIEW THE DRESS AD VIEW THE JACKET AD Otrivin Nasal Spray: Cats This campaign from Saatchi & Saatchi Johannesburg demonstrates the extreme effects of nasal congestion caused by allergic reactions to pollen, cats and dust. Each scenario is shot from the point-of-view of someone's nostrils, showing how a seemingly small allergy 'trigger' like a single flower or cat bowl can cause severe discomfort in your nasal cavities. Only Otrivin can save you when allergies take over.VIEW THE CATS AD VIEW THE POLLEN AD VIEW THE DUST AD  To celebrate G-SHOCK 30th anniversary, an exclusive G-SHOCK by Maison Martin Margiela model has been created. On this occasion, Wanda Digital's directors J.A.C.K, have created a visual universe around the watch : Photos, video and interactive experience. VIEW THE SPOT  The latest spot in GEICO's "Happier Than" campaign, featuring the Pillsbury Doughboy who is happily on his way to a baking convention. VIEW THE SPOT  In celebration of the release of Eric Koston's second signature model from Nike SB, the Eric Koston 2, enjoy this new feature edit created by KBS+ and catch a glimpse of Eric's amazing ongoing roll through life, VIEW THE SPOT Carl's Jr.: Banned from TV, reformatted for Radio Carl's Jr. had their ad for their Memphis BBQ burger banned from New Zealand television - so Special reformatted it for radio. Which hasn't been banned - yet.PLAY THE SPOT  The ad from JWT, London features two Hovis Wholemeal Farmers rolls which are positioned to resemble the ears of the iconic Easter Bunny. VIEW OUTDOOR NPO Reflection Project: Pick up trashFootpath Library: Mailbooks for good In partnership with Random House, BMF, Sydney have created an innovation in book publishing, which encourages donations of books to The Footpath Library, a charity which provides books for homeless and disadvantaged Australians. The innovation takes the form of specially designed dust jackets. Once readers have finished the books, they are instructed to turn them inside out and the books become pre-paid, pre-addressed parcels. When posted they are sent directly to the charity for distribution to those in need.VIEW THE AD Diamant: Jacuzzi How can you spark a conversation and more important maintain the interest of your target audience in a low interest category like frying fats? That is really a hard to answer question. Market leader Diamant challenged Fitzroy Amsterdam to find a solution.VIEW THE SPOT Engen & Wimpy : Love SongKilling Cool: Mobile App Killing Cool is a community where creatives help other creatives get over the death of their ideas.VIEW THE CONCEPT  This spot from RKCR/Y&R London creates a sad but memorable link between clock change day and smoke alarm testing.VIEW THE SPOT Victorian Responsible Gambling Foundation : Daniel McCann Melbourne has created an integrated campaign for the Victorian Responsible Gambling Foundation that aims to help people with a gambling problem overcome their issues. No ordinary awareness campaign, McCann, together with the Foundation and addiction counselling service Turning Point, have created a new online support service called the 100 Day Challenge. The Challenge is designed to help people with gambling problems "fight for the real you" and take control of their gambling, to achieve their goals and get their lives back on track with the help of support and counselling.The campaign is fronted by four Victorians who have problem gambling histories, including former AFL footballer Daniel Ward. VIEW THE DANIEL AD VIEW THE ALEKS AD VIEW THE ANNA AD VIEW THE MATT AD  Fourth in the series of MP Tourism ads from O&M Mumbai, this 'colours' TVC takes tourism advertising to a whole new level. It welcomes the audience the same way Indians welcome people by throwing colours at them during the festival of Holi. Colours in different beautiful hues envelope tourists and form the key tourist attractions of Madhya Pradesh - Kanha's tigers, Khajuraho's famous sculptures, Mandu's Jahaz Mahal, Sanchi Stupa and Ujjain's Mahakal Aarti. VIEW THE SPOT  Co-Designed and directed by Axel Courtiere and FX Pourre at UFO this latest stop motion project takes us through the years of Polo Lacoste. Part of the 80 years of the Lacoste Polo campaign the 1 minute film was created with French agency BETC LUX and shot in Paris over 3 days. With over 250 poloâs the UFO team worked on a 3D animatic before debarking on the animation. Transitions such as the 1960s Pyschedelic pattern were created in house at MATHEMATIC using After FX.The Film was screened inside Lacoste stores VIEW THE SPOT |
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