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Seen and noted
Guest judge: Josh Rogers, CD the Americas, Imagination, New York
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 01, 2010 08:56 (Edited: February 17, 2023 05:19)
 TV Winner: Orangina: I'm actually from the Planet of The Animals, where Orangina is actually used as everything. So this is just a really terrific product demo. Might have cut it a little differently, but I'm really jealous of the slow mo shampoo closeup and the sexy locker room and car wash scenes. Very memorable.READ MORE The school Christmas play delivers the the message Happy HoliDS from Nintendo! Commercial features Nintendo DSi XL game console. Agency: Leo Burnett Chicago.VIEW THE SPOT  The generosity of strangers is witnessed in this Mars spot from CLM BBDO, Boulogne Billancourt, FranceVIEW THE SPOT It's time to melt capital punishment A campaign from TBWA Paris for Amnesty International calling for "death to death penalty".VIEW THE FIRING SQUAD AD VIEW THE EXECUTIONER AD VIEW THE ELECTRIC CHAIR AD Polo helps you make a sale CHALLENGE for Ogilvy Cape Town produce a newspaper ad for the desirable new Volkswagen Polo. SOLUTION we targeted people in the market for a new car. In the motoring sections of newspapers, we ran a double-sided ad that capitalised on the Poloâs appeal. By cutting out and using the ad, people could put their current cars up for sale, while driving around with a constant reminder of the car theyâd rather have: the gorgeous new Polo.RESULT We turned car windows into a new media space. Every car that used our ad became a mini billboard for the Poloâs sheer desirability â a fact made even better when it was a Toyota or Ford with our Volkswagen message in its window.VIEW THE AD Putting all the images together The new gettyimages campaign created by Shalmor Avnon Amichay /Y&R Interactive Tel Aviv shows the power of mixing together different images creating an entirely new and exciting one:The new image is built entirely from the 2 images that enter the meat-grinder.VIEW THE UNDERWATER AD VIEW THE LANDSCAPE AD VIEW THE MONSTER AD  Based on a successful European business model, amaysim is a pure SIM-only product offering low rates for voice, SMS and data, with no flagfall Australia-wide, meaning the average Australian mobile user can expect to save up to 50% on their bill. This spot via BMF Sydney is part of an integrated campaign just launched with a massive presence across multiple channels - from outdoor to TV, POS to online.VIEW THE SPOT Now get paid on time USG People, one of the world's biggest Outsourcing companies,launched ikki.be. A new portal for freelancers in search of new projects.The mission for Duval Guillaume Antwerp was to build awareness among freelancers and make them sign up at ikki.be. We learned that one of freelancers biggest concerns is to get their money in time. Which they usually don't. But as from now any freelancer will be able to recall the accounts department of their late payment. With a little smile. VIEW INTERACTIVE DETAILS  358 Helsinki will tell you guys in the army love sex and gossip. The poster show how smoking can damage the circulation of blood in those crucial thin veins. VIEW THE AD Fighting the war for fitness In true Garmin style, the Fitness TV commercial via Volcano, Johannesburg has been created to evoke conversation; it is by no means an 'ordinary' fitness commercial with the 'expected' sights and sounds. VIEW THE SPOT Shaking things up at caramel There are plenty of signs you love McDonald's. Here are a few signs from DDB Auckland you'll love their new caramel shake.PLAY THE SPOT  Fred and Farid Paris and Tom Carty create this Orangina Original spot that shows the weird side of life.VIEW THE SPOT V8 Supercars builds world's first V8 skateboard Skateboarding legend Tony Hawk is coming to Australia for the Sydney Telstra 500 V8 Supercars race. So GPY&R, Brisbane thought it would be cool to build him the world's first V8 powered skateboard. On Friday, the official video of 'Tony Hawk's V8 Skateboard Project' was posted on V8 Supercars' YouTube channel and Facebook page to an audience of 110,000 V8 hard-core fans. Within hours it occupied the coveted 'Top Trending' spot on YouTube's homepage becoming Australia's third most watched video for the day. VIEW THE SPOT Steven Seagal to play YOU in 3min video This new integrated campaign, via Clemenger BBDO Melbourne, is all about those stories that you tell your mates over a beer, the funny, exciting stuff that gets better the more times you tell it. Carlton Dry will re-create the winner's story as a three minute online film with Steven Seagal playing the part of the winner.VIEW THE SNAKE SPOT VIEW THE SAUSAGE SPOT Call and watch her crash Romanian Traffic Police The Fake Accident Interactive Ambient AD created Mercury360/ BucharestVIEW OUTDOOR Melbourne brings the Cup Boags brings the beer Momentum Sydney presents the Boags campaign for Melbourne's spring racing seasonVIEW THE HORSE AD VIEW THE CUP AD A twitter fiesta How can Wunderman, Buenos Aires make the New Ford Fiesta known in the whole country, having only one car and a minimum budget? Find out here VIEW INTERACTIVE DETAILS It's a new world for vegetables What do you get if you mix 25 real New World staff; 25 real (working) instruments made from fruit, veggies and other supermarket products; and one of New Zealand's most iconic singer songwriters? A very different type of ad from.99 Auckland VIEW THE SPOT Dont reveal your self online Most of us still don't realise that if your Internet connection is not properly protected, "cyber criminals" can break into your computer and get access to your personal files and information. We would never give out our personal information so freely in real life, so why do it online? Besmarterthanjohn.com is the launch campaign created by 358 Helsinki for F-Secure's Internet Security 2011.VIEW THE SPOT VIEW THE CREDIT AD VIEW THE POSTER AD VIEW THE PLACARD AD  Some countries treat journalists like you treat a pen. Publicis Brussels urge people to help the Reporters Without Borders cause to free imprisoned journalists by making a donation.VIEW THE BLOODY AD VIEW THE TWISTED AD VIEW THE AMPUTATED AD  Brief for DDB Canada: To create buzz for the Earth Day Hometown Hero program, which rewards individuals'/groups' environmental achievements with a $10, 000 grand prize. Description: Media placement was the key to the success of these ads. We wanted to engage our target by creating out-of-the-ordinary changes to places where environmentalists are often found. We ultimately decided that bike lanes would be the ideal spot, and so we made the bicycle symbols in bike lanes into mini guerilla advertisements. By using washable, eco-friendly paint to draw a cape onto the bike lane people and attaching a call to action, environmentalists were engaged in an unexpected way. VIEW OUTDOOR The Target family over Christmas Clay/stop motion TVC 'Tree' for 2010 Target Christmas brand campaign from the Campaign Palace . When all else fails read the instructions! VIEW THE TREE SPOT VIEW THE CHRISTMASSY SPOT VIEW THE MILK SPOT More exciting holidays Mozambique offers less predictable holidays as this campaign from DDB Maputo illustrates.VIEW THE CROCODILE AD VIEW THE WHALE AD VIEW THE LION AD  David & Goliath Los Angeles relaunches Martini & Rossi sparkling wine with the brand's fVIEW THE SPOT Sports cars in French The logos of German and American sports coupes are spelled in French. Because the new Peugeot RCZ is the first French sports coupe. Just as fast as a German or American sports cars, but with the elegant French touch in these print ads from Euro RSCG, Zurich.VIEW THE LOGOS 1 AD VIEW THE LOGOS 2 AD Gumhog Day Stimorol created a gum called INFINITY that lasts a very long time. With this in mind Ogilvy Cape Town created some fun, looped scenarios that go on and on.VIEW THE SPOT  Personalised Plates are all about expressing yourself on a number plate. In this execution, SapientNitro, Brisbane transformed the billboard into a larger-than-life blank canvas. What could be more perfect for a blank canvas than ARTIST?VIEW OUTDOOR Where will a book take you? Campaign for book publisher SaÃda de Emergência from FUEL Lisbon.VIEW THE WALKING HEAD 1 AD VIEW THE WALKING HEAD 2 AD  A family are comfortably driving their car through the city night and park up outside a restaurant in this spot from Leo Burnett Sydney .VIEW THE SPOT Movies delivered, not downloadedToo good not to share Hot on the heels of his recent Tracker commercial, Eggâs Kevin Fitzgerald has just finished two deliciously naughty spots for Beechies. Under the guidance of Hello World Creative Director, Theo Ferreira, creatives Gareth oâ Callaghan and Aadil Dahlech came up with the new brand premise: âToo good not to share.â The TV commercials are based on real stories that are just that: too good to keep to yourself. The two spots, featuring loads of scantily clad ladies, some skinny-dipping and a naked dude on a scooter, were shot over one day and three cold nights in Cape Town. Despite all the obvious perks of working on such, ahem, entertaining scripts, there were quite a few challenges too. Kevin had to use captivating shorthand to do the stories justice, without losing any of the truth in the details. It was also mid-winter and one of the main cast members was wearing nothing but, for lack of a better description, a banana hammock. âThe main thing was the cast getting to grips with all that nudity and getting comfortable,â says Kevin âand then there was the challenge of getting a performance out of [the actors] despite the cold.âVIEW THE HELMET SPOT VIEW THE MY GIRLFRIEND'S BITS SPOT Mamma Mia, here we go again... The lionesses at the Perth Zoo are getting ready for the live performance of Bjorn Again, the world's most famous ABBA tribute band. Agency: The Brand Agency.VIEW THE POSTER Evil kids The Famous Grouse, the Scotch whisky distributed by Maxxium UK, is returning to TV screens on Friday (26 November) in its 15th consecutive Christmas ad campaign. The ad has been created by Abbott Mead Vickers BBDO and celebrates the brandâs success as the best-selling whisky in Scotland for the past 30 years. It shows a ruffled grouse running startled from a series of loud bangs. The bird then becomes embarrassed, but proud, as it realises that the loud noises are party poppers and a surprise party is being held to celebrate the brand's success.VIEW THE SPOT Haile Gebrselassie keeps walking Ian Gabriel's Walk with Giants spot for Johnnie Walker features twenty seven time world record holder Haile Gebrsellassie. The spot's sense of nostalgia acknowledges the past and celebrates the future as it follows the athlete on an iconic run from very humble beginnings against remarkable odds to the apex of his achievements as an inspiration for Africa. VIEW THE SPOT  With Verizon FiOS Flex View, enjoying your FiOS On Demand content is now more flexible than ever. For the first time, your children can now easily enjoy the movies you buy On Demand from your television, computer or wireless device. So whether you are in the waiting room at the doctors office or on the way to grandma's house, you can always access the ultimate in kid's entertainment on the ultimate network.VIEW THE KID FRIENDLY SPOT VIEW THE TRAVEL COMPANION SPOT VIEW THE MAKING OF VIDEO |
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