Seen and notedTexas Chicken: Brave the Flavour
Rainger & Rolfe have created these spicy spots for Texas Chicken
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TBWAMedia Arts Lab has released their latest 'Shot on iPhone' campaign for Apple. The campaign features 16 music artists on tour and gives a behind the scenes look at some of todayâs most popular artists. The first release of the campaign features videos and outdoor ads of Florence the Machine, FKA Twigs and Kamasi Washington. Other artists covered in the campaign are: Chai, Kacey Musgraves, Tyler, the Creator, Idles; Lizzo, Travis Scott, Tierra Whack, Leon Bridges, Skrillex, Sebastian Yatra, Jay de la Cueva, Gaye Su Akyol, and Little Big. The videos are shot by different music photographers, many of whom have close relationships with the artists.
VIEW THE FIRST FILM VIEW THE SECOND FILM VIEW THE THIRD FILM Smoking Cessation: Don't Let it In
The brief for the 'Don't Let It In' campaign was all around the serious health threats of smoking. The fact is, these threats are largely unseen, until it's too late. Hybrid's approach was to 'demonise' these health effects as a visible entity, that moves under a smoker's skin - a powerful reminder that smoking causes a slow deterioration in health, until you ultimately succumb to the internal damage it does to your body.
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Class is in session and it's time to hit the books. Get your kids ready for school. Outfit them in the latest trends and their favorite brands at Macy's. Agency: Major Behavior, USA.
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Saturday 27th July saw the launch of George at Asda's brand new Back to School campaign developed by AMV BBDO. The new film, which plays off the 'Built for Their Imagination' slogan, is inspired by children's fun and creative imaginations, capturing genuine thoughtful, playful and humorous moments of play and taking the customer back to the days of the school playground. The resulting 30-second film was directed by Traktor, with Electric Theatre Collective providing the post and animation on the monster.
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This summer, Coca-Cola has launched a new campaign that sparks memories of the magic associated with enjoying a Coca-Cola. The campaign celebrates the iconic taste of Coca-Cola and its unique ability to transport you to special moments and memories associated with the feeling of taking that first sip. The campaign features a TVC which follows a woman enjoying a Coca-Cola and, as she feels the distinctive bubbles of her first sip, she is transported back to memories of being on a beach, playing sport and dancing with friends. Created with Wieden+Kennedy London, the creative features a giant animated tongue which illustrates how the distinctive Coca-Cola taste behind each sip features in fond memories from summer holidays to sporting events.
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Cancer has a critical phase: the metastasis. It's related to how the disease is wide spreading all over the body. To change the perception of this concept so charged of negativity, Momentum Chile proposes the idea "Metastasis of Love: because love also branches out" for the relaunching of the brand of FALP Oncology Institute, leader in Chile and Latin America, and to promote the opening of its new building in Santiago city, of 26.000 m2, with which it expects to increase the attention span.
VIEW THE ARRIVAL SPOT VIEW THE LAUGHS SPOT VIEW THE MARATHON SPOT Government of Goias: Don't Take Your Eyes Off the Road
In Brazil, Detran is the initials for Traffic Department. The company conducts inspections on the road and determines rules for drivers. A simple cigarette thrown by a driver on the road can cause serious damage to nature, such as burning and simple distraction on the road can kill animals.
Agency: Box Communicacao VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD
La Casa de Papel tells the stories of modern-era Robin Hoods specialized in taking over symbols of financial power. To celebrate the launch of the third part of the show, Netflix did just the same. In fact, two days before the official launch Milan woke up to discover that the statue of a 15mt high, red-hooded thief had taken over Piazza Affari: the seat of Italian financial power. It did so by turning the giant middle finger created by visionary artist Maurizio Cattelan, placed right in front of the Italian stock exchange, into its own hand. Agency: Publicis, Italy
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR SNCF Nudge Unit: Peeing
In France the SNCF Nudge Unit wanted to deter city residents from urinating in public places so they targetted these common areas near train stations. With Ogilvy Paris the SNCF Nudge Unit created sporting murals with children's faces on them as means to keep outdoor spaces urine-free. The murals also played on the French respect for sports.
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McDonald's shows the way in its new directional campaign featuring its iconic French fries. In advertising, showing a brandâs direction is usually summed up to its logo and a arrow. McDonald's France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century : minimalism. Pictured on a color patch, French fries shows the way. According to the direction, 8 colors are proposed to make 64 different combinations. Thanks to this new campaign, you'll never take the wrong way anymore! Agency: TBWAParis.
VIEW TURN LEFT OUTDOOR VIEW 2ND EXIT OUTDOOR VIEW STRAIGHT AHEAD OUTDOOR VIEW U TURN OUTDOOR Infiniti Q60: Quick Reactions
Award-winning global digital experience design agency Critical Mass and INFINITI, the luxury vehicle brand of Japanese automaker Nissan, today launched an immersive Instagram experience that puts users in the driver's seat for an exhilarating ride around a race track in the INFINITI Q60. Critical Mass built the experience through the recently debuted Instagram quiz sticker feature called Quick Reactions. Upon choosing their preferred color for the Q60, users are immediately placed driving behind the wheel and presented with a series of quiz moments. Each question asks them to select their next action as they put the pedal to the metal in a choose-your-own-adventure style experience.
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There are too many messages about taste in commercials. Each new slogan becomes more complex and metaphorical: "Explosion of taste", "100% taste", "More than taste", etc. All this has gone too far. Rockets Growth R&D agency chose a different direction to tell about the taste of the new Roshen Wafers. Rather than complicating to the limit, they decided to simplify to the limit. The slogans they have created sound like what people would say in real life: "Oh, cool!", "Nice stuff", "That's ok". Simple and so unusual. This resulted in the campaign of short, simple and ironic videos to promote new wafers.
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50 years ago, thousands of people worked together to accomplish the impossible to land America on the moon. It was a remarkable example of bravery, intelligence and teamwork, the impact of which is still being felt today. What came after was one of the most deserved celebrations in our nation's history. Everyone from the astronauts to mission control to mechanics had reason to crack open a beer.
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The BAM Connection and AmLactin have released these two short films following the stories of Katie Jo Myers and Najah Lewis and asking 'What Are You Powered by'.
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Victoria Bitter and Clemenger BBDO are calling on cricket fans to put down the English Breakfast and brew a quintessentially Aussie cuppa with the launch of the brand's latest product innovation, VB Tea. The limited-edition tea has been developed using the brand's iconic Super Pride Hops and premium black tea leaves. Launching today on Victoria Bitterâs merchandise store, the product will be supported by social comms, PR and influencer engagement. So, whilst fans are in their jammies giving it to the Barmy Army, VB Tea will help them tackle the late nights and early mornings, ensuring they don't miss a wicket.
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Fresh Film Director Ivo Wejgaard has directed a futuristic spot to launch Huawei's Honor 20 phone. Filmed entirely in Bangkok, 'Capture Wonder' introduces the Honor's high-performance selfie camera with AI technology. Ivo created an elaborate futuristic journey taking us through a series of worlds that showcase the Honor 20's unique quad camera functions. The audience is transported through the landscape - from jungles to underwater - by up and coming model, Gertrud Kiisa. Ivo once again collaborated with his long term DOP Pascal Wilder and an incredible team of animators and VFX artists to build the unique new world for Huawei's new model.
Agency: Publicis, Shanghai / Marcel, Paris VIEW THE SPOT
The extensive and far-reaching network of LinkedIn members is a rich source for storytellers like director Jake Kovnat at Cap Gun. Since its inception in 2002, LinkedIn has grown into a community where more than 645 million professionals and upwards of 30 million organisations around the globe connect to navigate their professional lives and grow their careers and businesses.
VIEW THE SPOT Toyota Hilux GR Sport: Nod
Toyota SA has launched the next chapter in Toyota's GR product story - a bespoke limited-edition Hilux GR Sport - with a new television commercial from FCB Joburg. 'GR' is the acronym for Gazoo Racing, Toyota's global motorsport division. The first chapter in its GR product story of high-performance, limited-edition models featured the Yaris GRMN, which was launched outside of Japan in 2018.
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What is Style? Deichmann shows international sneaker competence and lots of style. Agency: Grey Dusseldorf.
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BBDO Group developed a new integrated advertising campaign for the Launch of intellectual crossover Haval F7 in June. The campaign discovers brand's mission in Russia, which means to change the constanse in the industry. Mostly you should overpay for car's options or equipment, which make your driving experience more comfortable and innovative. Haval offers more affordable format. The agencies' team tells about it in widespread federal campaign, which includes TV, digital, OOH, sponsor opportunities and promotional materials for dealerships.
VIEW THE SPOT NTUC Social Enterprises: Because You Matter
NTUC Social Enterprises has released the short film 'Because You Matter', which was produced by entertainment platform Viddsee and directed by Singaporean Ng Yang Meng to promote its benefits for the Merdeka and Pioneer Generations. Launched on July 1, the five-minute short film revolves around Jane, a busy 28-year-old workaholic daughter who realises that in her personal pursuits, she may have neglected her father and seeks to reconnect with him over dinner.
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The short film is part of a Vicks donation campaign where every purchase of a Vicks product at Coles will see a donation go to Mission Australia to help provide vital support and care to people experiencing homelessness in Australia. The powerful short film tells the real-life story of Sarah who fled her home as a young person to escape domestic violence, leading her to experience periods of homelessness while she was a high school student.
Agency: Publicis, Singapore VIEW THE SPOT Migdal Insuance Company ltd.: E-bike Insurance
In Israel there are many people who ride electric bikes and inevitably many accidents. Electric bicycles are vehicles for everything and as such require insurance. When MIGDAL, the leading insurance company in Israel, came out with the new product - electric bicycle insurance - we raised this awareness campaign to explain the importance of insurance for the cyclists. Agency: brukner yaar levi
VIEW THE AD ghd: My Tattoo, My Story
ghd and creative agency Southpaw have launched the styling brand's 15th annual 'Pink' campaign, in partnership with cancer charities worldwide. This year's emotive campaign features tattoo artist David Allen who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The work will feature women who have had mastectomy tattoos by David, and how having these artworks has made them feel - with the tagline: 'My tattoo, my story.
VIEW THE SPOT VIEW THE AD Good Measure: 100 Every Day
What will it take for us to care about the numbers again? Every single day, 100 people die from gun violence. Agency: Ueno, USA.
VIEW THE AD VIEW THE CONCEPT Dylan Alcott Foundation: Remove The Barrier
The Dylan Alcott Foundation via BWM Dentsu Melbourne and Dentsu Aegis Network (DAN) has launched Remove the Barrier, a new campaign asking Australians to remove the invisible barriers that prevent people with disability finding work. The integrated campaign is led by an emotive film created by Tom Campbell and Glendyn Ivin from Exit Films.
VIEW THE TV SPOT VIEW THE INTERACTIVE CONCEPT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Durex Performa: Love You Long Time...
Arriving in an Allure Limousine is cooler than other forms of transport.
Agency: NOVA 93.7 PLAY THE RIDE SHARE SPOT PLAY THE BUS SPOT Guest Judge: Derek Green, ECD, We Are Unlimited, ChicagoThis week's guest judge is Derek Green, executive creative director at We Are Unlimited, Chicago. Winner - Old Spice: Next Episode. They had me at the opening line...Derek! While it's not the best film I have seen from Old Spice, it is super entertaining and has loads of fun insights that you'll discover each time you watch it. I do however wish they had more fun with the tagline, this one is a bit on the nose. READ MORE Max's Restaurants: The world is better when we come together
Petch&Partners Philippines has released a third commercial for Max's Restaurants "Every kind of family" campaign. Timed to coincide with the premiere with The Lion King movie 'The world is better when we come together' animated film features a nice twist at the end of the 3min 20sec spot.
VIEW THE SPOT Charité: Printed by Parkinson’s
Innocean Berlin has launched "Printed by Parkinson's", an emotionally moving art collection available exclusively at Berlin's Alte Munze gallery (Molkenmarkt 2, 10179) from 26th to 28th of July. The art collection and docuseries created in association with Charite, Europe's largest University Hospital, give a unique insight into the lives of six Parkinson's patients - increasing awareness and stressing the importance of finding a cure. Across the globe, more than 10 million people suffer from Parkinson's Disease - the fastest growing neurological disorder worldwide - and its debilitating consequences. The fundraising art project centers around patients under the care of Prof. Dr. med. Andrea Kuhn, Head of Movement Disorders and Neuromodulation Section at Charite - Universitatsmedizin Berlin. Each one sharing their personal perspective and experiences living with the disease. Their daily lives aren't just affected by tremors, but also by freezing and rigidity, making it dif cult to work, exercise, carry out beloved hobbies or simply operate everyday objects. As most patients socially isolate themselves at some point, it's important to and innovative ways to open up the topic to a wide audience and create awareness around the fact that more research is urgently needed. To make their stories heard and their daily struggle tangible, the six patients were asked to name an object that became challenging to use due to Parkinson's. Their kinetic and neurological data was recorded with EEG systems and accelerometers. This data was then used to affect a 3D printer and every object was printed according to the tremor data of each patient. The one of a kind collection of distorted art visualises the impact Parkinson's has and gives a unique perspective on what it means to live with this incurable disease every day.
VIEW THE CONCEPT Old Spice: Never let a friend lose his swagger
Good friends stage "manterventions" to save their pals from late nights in the office, endless TV binges, and new parent delirium in this action-packed campaign from Steve Rogers and Wieden + Kennedy Portland. Whether itâs too much work or too much me time, never let a friend lose his swagger.
VIEW THE NEXT EPISODE SPOT VIEW THE WORKING LATE SPOT VIEW THE NEW DAD SPOT Haier: Let Your Vegetables Live Longer
To become America's most awarded network, our engineers give it their all. #GiveItAll. Agency: The Community, USA.
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NEXT-DC, Sofia has launched "The Focus" for Heineken to help you watch the UEFA Champions League.
VIEW THE SPOT Girls Leadership: #MyVoiceMyPower
Brave Makers, Montclair has released this #MyVoiceMyPower web fllm for Girls Leadership.
VIEW THE SPOT Drug Free Kids Canada: The Pill Fairy
If "The Pill Fairy" existed, he'd tell you that dangerous prescriptions won't disappear on their own or by magic. Instead, you can keep kids safe by returning your unused meds to the drugstore. Agency: FCB, Montreal.
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