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Seen and noted
ANDY AWARDS JURY HIJACKED IN SYDNEY What started as an inspirational speech from one of JWTâs leading planners quickly became an issue of security as the Andy Award Judges, currently in Sydney, were verbally abused by an unknown terrorist organisation. Of course, it was a bit of fun during Friday's breakfast for the Andy's judges, which was sponsored by JWT Sydney. VIEW THE VIDEO AT SEA ONLY THE COASTGUARD CAN HELP If your life is in danger on land, there's plenty of people who can help you. At sea, it's a very different story. VIEW THE POSTER "SACRED EXCREMENT!" IT'S THE ONE SHOW The One Show went on tour to South America and Almap BBDO, Brazil created this campaign to promote the tour. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  World Extreme Cagefighting on Versus TV created by The Brooklyn Brothers, New York. VIEW THE 'HEAD' SPOT VIEW THE 'PORTRAIT' SPOT VIEW THE 'PUNISHMENT' SPOT SPEED DATING - SOUTH AFRICAN AIRWAYS STYLE Some nice airline work from The Jupiter Drawing Room Johannesburg with this spot showing that SAA flies around South Africa more frequently than any other domestic airline, with over 700 flights every week to South Africa's major cities. The spot showcases the very different walks of life and personalities that make South Africa's major cities so varied and unique, and how they would interact when placed in a speed dating environment. VIEW THE SPOT THE POWER OF THE NEW CAPRICE SS CAN NOT BE FAKED The engine of the new caprice SS is so powerful that even imitating its power, will leave you marked by its strength. Now imagine being behind the steering wheel of the actual SS, let the show begin! VIEW THE SPOT TOILET ORIGAMI Leo Burnett Dubai has released a campaign for All Bran that demonstrates that you have better things to do... VIEW THE FIRST AD VIEW THE SECOND AD MARTIN SCORSESE INTERUPTS A PHONE CALL Jung von Matt/Neckar dramatizes the unique space perception which is created in the Mercedes interior by the atmospheric ambient lighting and the high end sound system. VIEW THE AD GUEST JUDGE: ROGER CAMP, CCO, PUBLICIS & HAL RINEY SAN FRANCISCO Roger Camp joined Riney as Chief Creative Officer in January of 2007, overseeing all creative for renowned brands including U.S. Cellular, Hungry Man, Vlasic, Blue Cross and Blue Shield (Wellpoint) and AAA. Just prior to taking the creative helm at Riney, Camp was Creative Director at Fallon where he developed acclaimed work for Holiday Inn brand and led the agency's latest foray into branded content with the Brawny Academy reality show. Previously, Camp was Creative Director at Wieden and Kennedy overseeing the agency's Coca Cola business which included Diet Coke and Powerade, earning top honors in its category at the EFFIES and becoming a provocative case study for the agency. Camp also served as Creative Director on the Miller Brewing business including Miller High Life, and Nike Lab and ACG division of Nike, Electronic Arts, Amazon.com and others. Before Wieden and Kennedy, Camp was Principal and Creative Director of CampArbues in San Francisco, a shop he founded with former client Eileen Arbues. Clients included E! Entertainment Network, Gordon Biersch Brewing and Critical Path. Some of Camp's other award-winning work includes the launch of Adidas and Cnet while at Leagas Delaney, The Discovery Channel for Publicis & Hal Riney, as well as Cherry Coke, Little Caesars, Staples and the highly acclaimed work for Fox Sports and Outpost.com while at Cliff Freeman and Partners. Camp's work has been regarded as some of the best of the last decade. Along with winning every major creative award many times over, including Best of Show at the Clios for an unprecedented two consecutive years, Camp has had the honor of winning more British D&AD awards than any American Art Director in the show's 45 year history. He has also been named top art director in the country by Boards magazine and been featured on Fox and VH1's Greatest Commercials of All Time. BEST TV My favorite TV ad this week is the AXEquake spot. Dramatic, nicely done. Now it comes with the history of having a few wonderful years of great ads to precede it, so I thoroughly understand what the brand stands for, but this execution continues to up the game. Nicely done. Another spot worth mentioning is the Pictures of Youroad safety spots that was quite powerful. Granted we've seen this style before where real photos and family members are used to make the emotional point, but what makes this ad thought provoking is that it forced me to reconsider those god awful speed cameras. Prior to seeing the spot, I've only thought about speed cameras as a nuisance. A way for police to easily, and remotely, take my money and while that may still be true, at least the ad made realize that maybe they are serving a role beyond the financial. BEST PRINT The print this week was ok, not great. In my opinion the one standout was the McDonald'sextra large coffee. The product is simple. The ad is simple. Great. Got it. Done and done. BEST OUTDOOR My favorite outdoor of the bunch was the work done for the Ford Galaxy'sairbag system. Seems like one of those "of course!" ideas which usually means its pretty fantastic. Love it. BEST INTERACTIVE My favorite of the interactive work this week is for Versus Cancer CharityCool way to make the concert feel bigger than just a charity concert. Interesting to see the names of all the people who are in attendance and it makes being a part of it something a bit more special. PS: I wanted to like the Wonderbrasite, not solely because I'm a guy, but because they have a history of doing really interesting things, but the link wasn't working at all. I thought it might have been part of the joke. Oh wait, WAS that the joke?! Funny. SWEDISH OFFICER RECRUITMENT SITE Do you have what it takes to be an officer? This website, created by DDB Stockholm, aims at recruiting officers with not only muscles but brains and therefor tests the visitors ability to concentrate and handle multiple tasks simultaneously. (We at BestAds failed miserably and are destined to remain in advertising!). VIEW DETAILS SEW CHIC FROM ANZ BANK The brief was launch an ANZ Bank's all-in-one Savings and Transactions account to young women. M&C Saatchi Melbourne came up with this mailer. VIEW THE DIRECT MAILER VIEW THE CLOSE UP SURROUNDED BY BAD WORKERS? Website for the Ricoh "Get a Better Worker" campaign via RazorJunior Sydney. This site profiles all those crap workers around the office such as The Blame Shifter, The Claimer and Water Cooler Girl. The site also lets you tell your colleagues what you think of them through the nominate a mate function. Get nominating. VIEW DETAILS VIEW THE ADDITIONAL FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD TOYOTA: LIVE THE DREAM Culver City-based design/production hybrid The Famous Group (TFG) helps create a 'bling-filled' interactive website for the 2009 Toyota Corolla, "Live The Dream" (click on 'Experience the Corolla Dream Estate'), out of Saatchi & Saatchi, LA. VIEW DETAILS  Here's a company targeting all you guys (creatives) with a campaign of virals. "If itâs on film, Corbis will help you find it. And indemnify you for the rights they clear. Their unprecedented licensing relationships include all major movie and TV studios." Surely, after that plug, Corbis will book one of those lovely BestAds buttons you see on left of screen?!? VIEW THE 'TITANIC' SPOT VIEW THE 'WARHOL' SPOT VIEW THE 'THE POLICE' SPOT EVERYBODY'S TALKIN' TELSTRA BUSINESS Telstra commissioned BWM Sydney to create a new brand campaign for their ever-increasing business market. Shot by feature film director and The Tropicanna Short Film Festival creator John Polson, the commercial (Polsonâs first) is a day-in-the-life-of story about a guy and his family set to the music of Harry Nilssonâs âEverybodyâs Talkinâ. âIn order to make the song more relevant to the idea, we decided to re-write the lyricsâ, says writer Dean Hamilton. âA task that proved to be one of the hardest things Iâve ever had to doâ, he continues. âBecause the last thing we wanted was to destroy this classic tune from Midnight Cowboy. Thanks to the incredible storytelling from John Polson and an unbelievable soundtrack from Nylon Studios, letâs hope Harryâs not turning in his grave." The commercial launched at the 2008 Tropfest to a live audience of around 200,000 people throughout the country. VIEW THE SPOT NEVER LET YOUR CHILDREN'S TOYS DIE DDB South Africa created a radio campaign to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys. PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT THE BIG CHAIR KNOW WHERE THE BIG JOBS ARE The Furnace Melbourne were tasked with creating a launch campaign for a recruitment service aiming specifically at the most prestigious executive positions. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  To set up Mambo's rebranding as '100% Mambo' (in an effort to get back to it's original name and roots), Supermarkart Melbourne aimed to give some emphasis and meaning to the prefix. VIEW THE AD NEWSPAPER FAULT LINE M&C Saatchi Wellington has used the newspaper medium in an ad for the New Zealand Earthquake Commission. VIEW THE AD PUT YOUR BEST FOOT FORWARD South African bank ABSA asks customers to take their next step with them. A spot from The Jupiter Drawing Room Johannesburg and Egg Films, Cape Town. VIEW THE SPOT  What if someone came to your home and said you no longer could live there... VIEW THE 'ADAM' SPOT VIEW THE 'DAVID' SPOT VIEW THE 'HENRY' SPOT  ITC Homelites match sticks burn longer. This message needs to reach the end users and influence their purchase decision. Hence, the brief to O&M India was to come up with posters at retail locations and drive home the message. VIEW THE AD HONDA'S PROBLEM PLAYGROUND VIA WIEDEN + KENNEDY Here Wieden + Kennedy London showcases Honda's environmental credentials. Kim Papworth, Creative Director Wieden + Kennedy said: âThis ad celebrates the optimism and ingenuity of Honda and the human way they approach environmental engineering.â VIEW THE SPOT GET A PEACEFUL NIGHT'S SLEEP The brief was to inform campers and caravan enthusiasts that Peaceful Sleep Mosquito Repellent is the best way to get a good nightâs sleep while enjoying the great outdoors. TBWA Hunt Lascaris used an interactive insert rather than a traditional print ad. The insert is an effective demonstration of the benefits of using Peaceful Sleep Mosquito Repellent. VIEW THE INSERT ADVICE FOR A YOUNG AUTOGRAPH HUNTER Another from the Will Ferrell campaign for Old Spice by Wieden + Kennedy Portland. Here an autograph hunter gets more than he bargained for. VIEW THE SPOT  Animated institutional campaign for all the durex product line from McCann Erickson Milan. VIEW THE SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD DO DISTURB CHILD SEX TOURISTS Door hangers were placed in hotels throughout Phnom Penh and discovered by tourists as they checked into their rooms. VIEW THE DOOR HANGERS SEEDS FOR THE WORLD WWF has been campaigning against the effects of global warming for years. Itâs now reached the stage where most right-thinking people are aware that itâs a big problem. So rather than create scare-mongering ads about the end of the world, BBDO Guerrero Ortega shifted towards telling people what they can do to help. Each tree planted absorbs a ton of carbon dioxide in its lifetime so a pack of seeds, with planting instructions, was stuck on an ad in magazines. VIEW THE AD THE RATHER SPACIOUS VW GOLF ESTATE 'The rather spacious new Golf Estate' now has 1550 litres of boot capacity. The visual from DDB London shows a fisherman and his dog sat on a sofa at the edge of a large lake. Not only can he fit all his fishing kit in the car but his comfy sofa too. VIEW THE AD ARTLINE: THE PEN MORE PEOPLE PINCH Artline is 'The pen more people pinch' in this series of spots via thebrandshop, Sydney. VIEW THE 'TREATY' SPOT VIEW THE 'COURIER' SPOT VIEW THE 'JOURNEY' SPOT  Young agency creatives don't always grasp the realities of business. This expose of what really goes on in some agencies is a viral for Melbourne agency, The Cavalry. VIEW THE SPOT SLEEP BEFORE YOU DRIVE Powerful new print work for Land Transport New Zealand from Clemenger BBDO Wellington. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Truth, the anti-smoking arm of the American Legacy Foundation, agree with the tobacco companies that the damning evidence must have been typos. VIEW THE SPOT |
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