 |
Seen and noted
Weta Workshop: Unleashed To promote AT's partnership with WÄtÄ Workshop, which gives AT public transport users discounted entry to the award-winning movie-making tour at WÄtÄ Workshop Unleashed, we customised one of our double-decker buses so characters from Unleashed are seen driving around Auckland city.VIEW OUTDOOR Rebel Sport: 1 Fan Rebel Sport are dedicated to supporting Kiwis in their sporting dreams - whether theyâre at the top of their game, or just starting out. And so is Rebelâs brand mascot, the #1 Fan - a giant, wearable foam finger who shows up on TV and social, bringing the energy and backing all Kiwis to get out there and do more sport. support all the way over to Paris.VIEW OUTDOOR ANZ: Layers Of Fraud Protection No single fraud safety measure is fool proof. This alarmingly honest insight sits at the foundation of the latest campaign by ANZ, New Zealandâs biggest bank. VIEW 4 OUTDOORS Big Save Furniture: Beds That Make Sense Before the cauldron had even been lit, the buzz in Paris wasn't about the Olympics themselves - but more about the uncomfortable cardboard beds in the village. Big Save Furniture (a supplier of comfortable, quality beds) didnât think New Zealandâs top athletes sleeping in sub-par beds made much sense at all.VIEW 4 OUTDOORS Mix Your Go:Working Out Movement isnât linear. While you might aim to travel from point A to point B, the path you choose can offer different experiences and benefits. Auckland, a city dominated by cars, faces a culture reliant on personal vehicles. Recognising this, Auckland Transport (AT) saw the need to encourage alternative modes of transport.VIEW 4 OUTDOORS 2degrees: Dinghy Despite New Zealandâs top three telecommunication providers all utilising the same cell towers and claiming 98.5% population coverage, there is a perception that the 2degrees network isnât as strong. To address this, 2degrees introduced Blind Network Testing, a tongue-in-cheek test format that helps people see the similarities in network coverage by blindfolding them. Inspired by blind taste testing,VIEW THE 2 SPOTS Citizens Advice Bureau: Advice Auctions Citizens Advice Bureau (CAB NZ) is Aotearoaâs free legal advice and assistance service. With potential budget cuts on the horizon, CABâs Advice Auctions aim to show just how valuable their free services are, especially to those who only see value in dollar signs. VIEW 3 OUTDOORS VIEW THE AD Take The Jump : Hotter Than Climate Change Too often, discussions about climate change are daunting, portraying climate action as an undesirable compromise amid looming catastrophe. It feels like such big a problem to solve that individuals donât take any action at all. To change this narrative, VML and Take the Jump have launched a campaign highlighting six key actions that make climate action desirable by showing that they're 'hotter than climate change'.VIEW 7 OUTDOORS Pedigree: Dream MakerEightyOne: New Zealands Most Supportive Bed Taking over an empty retail space in Wellington CBD, EightyOne and Women's Refuge transformed the Brandon Street site into a powerful activation, showcasing stories of family violence survivors. From the outside, the shop looks like just another retail outlet with large format signage, window decals and bed shop collateral. Inside, it takes on the feeling of a gallery installation featuring five bedroom set ups, telling the stories of women whoâve escaped family violence.VIEW OUTDOOR NZ Transport Agency Waka Kotahi: Nigel NZ Transport Agency Waka Kotahi's latest motorcycling safety campaign 'Hard Lessons' is based on the thinking that there's a lesson in every crash. But, for a number of reasons, riders don't always like to talk about them. This campaign is about getting experienced riders to talk openly about their crashes to prevent other riders from learning the same way.VIEW THE 2 ADS Mercury: Big Crowd Energy Meter Mercury energy power New Zealandâs biggest stadium, Eden Park.But we didn't want to be the only oneâs bringing the energy. So we created The Big Crowd Energy Meter, linking the in-stadium screen to a decibel level machine to measure just how much energy the crowd was bringing. VIEW OUTDOOR Nestles NZ: Tux Pupper News Pee Per As cute as they are, a new puppy can be an overwhelming experience. And between all the fun and excitement, the first thing you want them to learn is where to use the bathroom. So to give new puppy parents a helping hand with toilet training, TUX Puppy Bites printed an ad designed to be peed on.VIEW THE CONCEPT Foodstuffs New Zealand: The Adternship For 17 years, PAKânSAVE, New Zealandâs low-priced supermarket, has used a 2D Stickman as their low-cost mascot â aptly named Stickman. And in that time, Stickman has become a bit of an icon. In fact, heâs so well known, PAKânSAVE managed to convince TVNZ, New Zealandâs largest TV network, to hire him as their summer intern. PLAY THE SPOT KFC: Supper Delivery Regardless of which team colours they wear, rugby fans know that nothing beats the epic match-up of a nail-biting game and a bucket of hot, crispy KFC. To kick off their sponsorship of the 2024 Super Rugby season, KFCâs âSuper Deliveryâ campaign highlights their native delivery service - with the story of a bunch of cheeky Super Rugby players who intercept KFC orders and deliver them to fans in surprising ways. VIEW THE SPOT Paris Olympics: From The Streets Of Paris For centuries we've been obsessed with the streets of Paris, which feature in some of the worldâs most famous artworks. This campaign reimagines Paris and the Olympics in a 19th century impressionist style, using generative AI to incorporate modern athletes into Olympic events hosted at some of the most iconic Parisian landmarks. VIEW THE SPOT VIEW 3 OUTDOORS Tataki Auckland: Unlimited Happy Guide In a bid to boost positivity in New Zealandâs largest city, TÄtaki has sought advice from the happiest place in the world. Introducing the new face of Auckland, from Finland.VIEW THE 4 SPOTS Karangahape: Eat It Karangahape Road, the Kings Cross of New Zealand, Aotearoa's most gritty and notorious strip. The time had come for the road to take on ârestaurant monthâ. So we created EAT IT, a campaign that serves as an ode to the road's provocative attitude, powerful sexuality and one of a kind gastronomical offering.VIEW 4 OUTDOORS Mercury: Passwords On The Back Mercury, one of New Zealandâs biggest energy companies, now does broadband. To let people know we offer internet, we had to let them know we KNOW internet.VIEW THE 3 CONCEPTS Karangahape Road Business Association Karangahape Road, the Kings Cross of New Zealand, Aotearoa's most gritty and notorious strip. The time had come for the road to take on ârestaurant monthâ. So we created EAT IT, a campaign that serves as an ode to the road's provocative attitude, powerful sexuality and one of a kind gastronomical offering.VIEW OUTDOOR GMW: Australia & New Zealand Fullback As the official automotive partner of the One New Zealand Warriors, GWM are a big part of the NRL club. So when asked to write a campaign celebrating the sponsorship, there was already a natural synergy in comparing the brute strength, agility and powerful performance of the Tank 300 to every single player on the team. When you look at the sheer size of some of these athletes, âTankâ is most definitely a word that springs to mind. And from there, the campaign almost wrote itself as we created a different ad for every position on the field.VIEW 7 OUTDOORS HBO House Of The Dragon: Protect The Flock HBOâs House of the Dragon has returned to New Zealand, bringing with it the civil war between the two great families. And when a nation is founded on sheep and the war is between dragons, the stakes are much higher. To get ready for the premiere, DDB New Zealand and NEON put a truly kiwi twist on the show and created Baatlewear â armour protecting New Zealand sheep from becoming dragon food. VIEW THE SPOT VIEW OUTDOOR Jack Links: Lawnmower GuyAfter 10 years Jack Links departs from its award-winning "Man needs Meat" campaign to a new pitch "Make it Official". Using the same deep American voice and music theme, this no holds barred campaign pokes fun at the nation's unsung heroes. PLAY THE 4 SPOTS DoorDash: Tin Foil HatDoorDash has entered the New Zealand market as one of the big global players, so we needed to launch a new local campaign that showed we understand Kiwis, their sense of humour, and their food cravings.Luckily, we know the little things that make âem tick. We get it that they need us when the footyâs kicking off, the trafficâs jammed, and thereâs another weather bomb about to hit. PLAY THE SPOT DoorDash: Tine Foil HatDoorDash has entered the New Zealand market as one of the big global players, so we needed to launch a new local campaign that showed we understand Kiwis, their sense of humour, and their food cravings.PLAY THE SPOT Love Food Hate Waste: The Big Spoiler New Zealanders waste $3.2B of food annually, harming the environment and economy. To address this, Love Food Hate Waste NZ (LFHW) partnered with TBWANew Zealand to cut household food waste by 50% by 2030. They created mould-growing billboards from blue cheese in petri dishes to highlight the issue. Bootleg assisted in crafting these unique ads, which appeared in mid-April and developed mould over six weeks.VIEW 3 OUTDOORS Miele: Michael Meredith Home Grown with Michael Meredith.Come with us to explore your homegrown New Zealand talent with esteemed chef and long-time Miele brand ambassador, Michael Meredith. Miele's latest content series uncovers Michaelâs passion for locally crafted, sustainable produce that he can honour and respect by cooking to perfection using his Miele appliances. VIEW THE SPOT AA Insurance: Another World Garages are more than a garage for many Kiwi home dwellers, theyâre a happy place. Turns out they are as unique as each of us and sometimes the most interesting space within our homes â it's this individuality DDB Aotearoa wanted to celebrate with this campaign for AA Insurance. VIEW THE SPOT NZ Transport Agency Waka Kotahi: Tiki NZ Transport Agency Waka Kotahi's latest motorcycling safety campaign 'Hard Lessons' is based on the thinking that there's a lesson in every crash. But, for a number of reasons, riders don't always like to talk about them. This campaign is about getting experienced riders to talk openly about their crashes to prevent other riders from learning the same way.VIEW THE AD Anchor: World Milk Day 2024 World Milk Day exists to celebrate the delicious gift of real milk... And New Zealanders love our dairy. Anchor's new ads remind us why milk is worthy of celebration, by showing us what a melancholy place a milk-less world would be.VIEW THE 3 ADS Sorted: Invest in yourself In the fraught world of 2024, making the right decisions with money has never been harder. It requires having all the right information, and finding this information is complex - it's often impossible to know where to look first. VIEW THE 3 SPOTS AND 5 OUTDOOR ADS Frank Energy: Same Energy. Probably Cheaper. Too often in life, expensive things just aren't worth it. People buy into brands, perceiving that more value comes with the name. This rings particularly true in the energy sector. Utility companies craft shiny, emotionally-geared adverts to embed more 'value' into their product.VIEW OUTDOOR L'affare: Goodbye Instant Despite its widespread popularity, Instant Coffee faced criticism for its bitterness, often deemed inferior to its freshly brewed counterparts. It is survived by 3 flavours of Lâaffare freshly roasted coffee bags which offer the same convenience, but with a superior full-bodied flavour born of 30 years' roasting expertise.VIEW THE SPOT Pepperstone: Don't Be Fine With It This 45-second film formed part of the launch of Pepperstoneâs âDonât Be Fine With Itâ campaign. It aims to shake traders out of their apathy and stand out in a category often devoid of a sense of humour. VIEW THE SPOT Mission Electric: The See Through Bus Committed to reducing their footprint by 85%, Auckland Transport began rolling out a fleet of low emission vehicles - goodbye dirty old diesel, hello planet-friendly electric and hydrogen. But despite significant investments to create a sustainable network, many Aucklanders didnât know, didnât care, AND couldnât see the change.VIEW OUTDOOR Safer Boating : The World's Longest Safety BriefingNew Zealand boaties, especially males under 40, often lack proper respect for the water, resisting safety advice and gear. This is reflected in concerning statistics.Maritime NZ aimed to educate boaties on three key water safety messages: carry two ways to call for help, always wear a life jacket, and check the marine forecast. They needed a compelling approach to grab attention.PLAY THE SPOT Pedigree: Adoptable By Pedigree Adoptable is a first-of-its-kind initiative that combines proprietary technology with PEDIGREE®âs global ad reach to turn the brandâs digital ads into ads for shelter dogs, accelerating PEDIGREEâs mission to end dog homelessness.VIEW OUTDOOR Bargain Box: A Kiwi Favourite When you drive around New Zealand, youâll find all kinds of oversized statues that represent the region. Especially giant fruit and veg in towns famous for their fresh produce.So when Bargain Box, a proudly NZ owned and operated meal kit provider, wanted to highlight just how important local ingredients are to them, we created a giant Bargain Box to sit next to one the nationâs most iconic statues in Ohakune â the carrot capital of NZ. VIEW OUTDOOR Rebel Sport : It All Starts Here As New Zealandâs leading retailer for sporting goods, Rebel has seen a lot of firsts. From first soccer balls to first rugby boots, first netball bibs to first basketball hoops - Rebel has been at the beginning of young Kiwisâ sporting journeys for 28 years, sparking their big ambitions and firing up their love for the game.VIEW THE SPOT Jo Malone London: London At Play Jo Maloneâs latest spot âLondon at Playâ is full of heavy hitters, the film features one of Hollywood's favourite leading men, Tom Hardy and is directed by Sweetshop's BAFTA and Academy Award winner Edward Berger. Shot over two nights in London, the piece celebrates the city and all the colourful characters that go along with it, as Tom Hardy takes the audience on a walk through the beautiful melting pot that is uniquely London. VIEW THE SPOT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Pedigree is the food for dogs and Colenso BBDO makes the spot