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Seen and noted
Coates: Equipped for anything This radio campaign captures the 2-way walkie talkie conversations of those who are on big worksites as they discover that Coates do more than just hire equipment. Agency: The RoyalsPLAY THE TUNNEL SPOT PLAY THE FORKLIFT SPOT PLAY THE MINE SPOT PLAY THE BIG TRUCK SPOT PLAY THE CARPARK SPOT Gasstation: The Internet Review Good news can still be fake news.Nordic gas station St1 is going against the grain promoting their unmanned fuel stations. In a new radio campaign, they made a sketch where a seemingly young employee goes above and beyond his duties to correct a mistake he discovered on social media. Fake news is fake news, even when it's good news. PLAY THE SPOT Project Liberty Experience If you had the power to control your data what would you do? Project Liberty, a new initiative founded by civic entrepreneur Frank McCourt with the potential to transform how the internet works and who benefits from the digital economy, today unveiled 'A Project Liberty Experience', an interactive installation that explores that question. The initiative is led by Unfinished, the organization dedicated to strengthening civic life in the digital age,VIEW THE 1 CONCEPT VIEW THE 2 CONCEPT KitKat: Have A Bite Nestle is finally acknowledging the passionate debate swirling online about the correct way to eat a KITKAT. The âhave a biteâ social campaign, via Wunderman Thompson Australia, sees KITKAT jump in to respond to the many people proudly flaunting their innovative and somewhat intriguing approach to the correct KITKAT consumption method.In under a week, the campaign amassed 6 million views on TikTok, hundreds of thousands of comments in debate and national media coverage including Sunrise, Australia's #1 Breakfast Show.VIEW THE CONCEPT  Notoriously spicy Mexican tortilla chip brand Takis launched in the UK last night (Thursday 23 September) with a campaign from Publicis Poke that delivered a fiery warning about the snack's spice levels, going so far as to explicitly say: Don't Eat Takis.â¯Takis is known across the pond (and in 22 countries worldwide) for its spicy, intense flavour. It is also a brand known for its cheeky, irreverent attitude and its arrival in the UK was no different, kicking off its launch campaign with a projection on the Houses of Parliament,VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR Burger King : Proper Dining Lockdown brought a new element to the desolate urban landscape: People dining at the streets. Uncomfortable positions, improvised furniture, and arguable hygiene, made the whole street-dining thing a not so pleasant experience.VIEW MOB OUTDOOR VIEW COUPLE OUTDOOR VIEW GIRLS OUTDOOR  VCCP, London launches 'Just Ask An Aussie' outdoor campaign for Cadbury, featuring an actual Aussie sitting on a billboard. VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR  Nothing brings Aussies together more than sport and in a time of lockdowns and restrictions, it has been a saviour for many. Foxtel launched a new marketing campaign, FOR THE LOVE OF SPORT, celebrating the breadth of sport available on FOX SPORTS. The campaign highlights the power and reliability of sport at a time when Australians need it most. VIEW THE AD  Music can help people better tolerate acute pain, according to a new experiment supported by pain experts Nurofen. The Tune Out Pain project, devised and developed in collaboration with McCann London, brought together the worlds of science and music to create a unique track which could be listened to when people are experiencing pain and will be launched during the current Pain Awareness Month. Nurofenâs first-of-its-kind study partnered Dr Claire Howlin, Psychology Researcher, University College Dublin with music producer, Anatole, (aka Jonathan Baker) a conservatory-trained trumpeter and multi-instrumentalist to compose the track,VIEW THE SPOT Crown Royal: A New World Of Cocktails From street-art to streetballing, from gaming to block partying, now any occasion can be a cocktail occasion with Crown Royal Ready to Drink Cocktails.The spot imagines a whole new world of cocktails, brought to life using 3D printing technology, then hand painted and assembled to create each scene. VIEW THE SPOT  Reuters has launched its first major global brand campaign via VMLY&R, titled 'The Source'.VIEW THE SPOT  Grill'd has launched its first major brand campaign, taking aim at evil with the help of a righteous burger vigilante.The campaign, developed by The Monkeys, part of Accenture Interactive, first aired on Saturday during the AFL Grand Final, featuring a fearless burger vigilante who boldly sticks up for what is right in an industry of unsustainable, unnatural and unhealthy food practices. This animated hero takes on evil scientists, eco-villains and a toy-toting clown in his quest to make the world a better place.VIEW THE SPOT Adredaline Power:Working Vybz RIDDIM is the Jamaican way of saying rhythm, and that's exactly what Adrenaline Power, Pepsicoâs energy drinks brand, brings in its new campaign 'Working Vybz', created specifically for this market. Produced alongside ROCKNROLLA, the branding, entertainment and audio visual production studio, in collaboration with Oriental Films, this is the companyâs second musical project for Jamaica and a new commitment by Adrenaline to continue to create entertainment content as a way of communicating its brand personality. VIEW THE SPOT  Digital audio advertising has hit the mainstage with digital audio content consumption on the rise and showing no signs of slowing down. What's more, according to Spotify's new study Sonic Science conducted in partnership with Neuro-Insight, it found that it's more immersive and engaging than social media, digital video, TV and radio. In an incredibly cluttered media environment, what advertiser wouldn't want to be part of that experience? Spotify Advertising is exciting advertisers, publishers and creators about the opportunity to reach the most engaged audience in its first global B2B brand campaign, VIEW THE SPOT Mountain; Do Ryan Reynolds Ads Work Ryan Reynolds face is trying not to take these MNTN results personally in new campaign. VIEW THE SPOT Insurance Brokers Of Canada: Tree So a man walks into a house with a large tree stuck to his back. And so begins this spot that takes a lighthearted look at the problems that can arise when Canadians donât have expert insurance advice, courtesy of an insurance broker.VIEW THE SPOT Youtube: Canadians Count On Youtube YouTube Canada has launched a national campaign, with creative agency Mosaic, featuring 16 creators who are thriving in both their creative outlets and financial livelihoods based on their success on YouTube. Beloved by Canadian and international viewers, creators come to YouTube every day to truly turn opportunity into impact. These creators and their content are an essential part of the fabric of Canadian culture. Canadian creator success also means a positive impact on the countryâs economy, VIEW THE EVERY DAY SPOT VIEW THE DREAMS SPOT Wendy's Canada: The Wendy's Phone Itâs the phone Canadians didn't know they needed until now. To mark the revamp of its mobile app, Wendy's Canada has created limited-edition Wendy's Phones and is giving them away on Twitter. These sweet phones feature their own branded OS skin plus the latest technology including an integrated GPS navigation system to get Canadians to their nearest Wendy's, as well as ample battery life to watch Wendy's ads, order Wendy's, and watch videos while eating Wendy's. VIEW THE CONCEPT Bare Cremation: Playing In Perth End of life services need to move quickly to deliver support in a time of need. For Melbourne start-up, Bare Cremation, this attitude extends to its marketing. Inspired by the recent earthquake and general strange series of events happening in Melbourne lately, VIEW PERTH OUTDOOR VIEW MELBOURNE OUTDOOR VIEW FRENCH OUTDOOR Mitsubishi: Triton Truck Tag Thai people like to name a pickup truck. Most of the car's names signify strong performance or meaning luck in work. Mitsubishi Motors wants to bold the truck's name that makes it important to trucks as not just vehicles. Because itâs not just a truck. Itâs part of family. "Truck Tag" is the campaign that Misubishi Motors Thailand VIEW OUTDOOR  Headline translation: "Welcome" Nordic gas station St1 is going against the grain promoting their unmanned fuel stations without all the extra benefits (no store, no food, no glasses). In their latest OOH campaign, they decided to promote all of their disadvantages, in order to explain their biggest advantage; their low price. VIEW OUTDOOR City Of Lahti: Working In The Woods Feeling bored due to the dullness of remote work? Take your laptop and march into the forest to work in a calm, peaceful environment! This is now possible in Finland the city of Lahti wanted to encourage its residents to enjoy the calming effect of nature and has therefore set up remote workstations in the city's nature sites free for everyone to use.The Viita-workstations have been made in collaboration by creative agency TBWAHelsinki and Finnish design company Upwood. VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR VIEW 4 OUTDOOR Dole: Malnutrition Labels For the staggering truth about nutrition, look beyond the label. A year after announcing The Dole Promise, the Dole Sunshine Company is calling attention to food waste and its impact on food insecurity. In the US, 108 billion pounds of food are wasted each year, while 42 million people may face hunger. VIEW OUTDOOR  Bulimia makes you lose more than weight Print from Ventosa, Brasil for GATDAVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Aldi Australia: Escape The Collectibles Don't waste money on collectibles. Escape to ALDI where Aussie shoppers save over $2 billion dollars a year.VIEW THE SPOT  Psychology states that a first impression is formed in just 7 seconds. Enough time for the human brain to know whether to love or hate something, or someone. This is the premise of the new campaign by the creative agency &Rosas, which sends a daring and challenging message to close the audiovisual piece: "We don't want to try to convince you, 7 seconds are enough". And this is when the CUPRA Formentor e-Hybrid packshot appears, so that viewers can experience their own first impression.VIEW THE SPOT Diesel: Fall / Winter Collection In a world that is physically over-saturated with choices, DIESEL presents a visual store in which the only viable options for the viewer's day-to-day essentials are DIESEL-made. As a result, the imagery in this campaign provokes, subverts and teases a conversation about the nature of mass consumer culture. The hyper-iconography amplifies the playful, pop impact. VIEW THE SPOT  Lucky Generals has embarked on an other-worldly trip out to launch Little Moons' new brand platform; "Ice Cream From Another World". This is the agencyâs first major campaign for the brand since winning the account at the end of 2020. The campaign and new platform aim to reflect the joyfully uplifting and unusual sensation of eating Little Moons mochi ice cream, while also building brand fame as the company looks to become one of the biggest Ice cream businesses in Europe. VIEW THE FIRST SPOT VIEW THE SECOND SPOT The One Show 2022: Medicine Avenue A witty digital film campaign by DAVID Miami spoofing TV medical dramas marks the kickoff of the call for entries for The One Show 2022. Playing off the style of TV episode previews, complete with scenes of frenzied operating rooms, emotional interactions between doctors, moody music and cliffhangers, the film campaign titled "Medicine Avenue" pokes fun at the creative process by replacing medical terminology with dubbed dialogue of ad jargon VIEW THE SPOT  After being forced to close theatre's nationwide due to the pandemic, Canada's largest chain of movie theatres welcomed people back with a love letter to the in-theatre experience. 'Where Escape Begins' is a creative platform that highlights the total sensory escape you only get when watching a movie in the theatre, and positions Cineplex as the polar opposite of watching a movie at home.VIEW THE SPOT  Sports nutrition brand Musashi has launched a new campaign via JOY for its new Energy Drink, which features brand ambassador and UFC World Champion Rob Whittaker.VIEW THE SPOT Guest Judge: Harris Wilkinson, CCO, The Marketing Arm, Dallas
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 27, 2021 19:43 (Edited: February 17, 2023 04:19)
 This week's guest judge is Harris Wilkinson, chief creative officer at The Marketing Arm in Dallas, Texas. Winner: Meow Wolf 'Convergence Station'. There were some really nice spots this week. But after going down the rabbit hole of "Convergence Station", it was impossible to climb back out and see any other work the same way. Wieden & Kennedy's mind-bending film for Meow Wolf starts with nods to Royksopp's classic "Eple" video, then goes (literally) off the rails and into a dreamlike world brought to life with impeccable craft and backed by (as far as Shazam tells me) an original 80's-infused composition that will climb into your ears while the video burns into your eyeholes. READ MORE Furphy: Crack One. Tell One If you're an Aussie, the clever word play in this poster won't need any explanation, but for those not from these fair shores, here's a bit of context. Furphy is both a refreshing Australian beer, and a rumour or story, especially one that is untrue or unbelievable. Crack One is Aussie slang for both opening a beer and telling a joke or story. As a brand that's stood for sitting down over a few cold ones to share a few tall tales, Furphy encourages beer-drinkers to do just that.VIEW OUTDOOR Vaccinate Now: Ventilator Ron Mather, Penny Davy-Whyte and Mark Sareff all highly awarded ad pros have banded together to create a hard-hitting pro-vaccination campaign to encourage people waiting for Pfizer to get AZ. A series of six print ads and short radio commercials aim to grab folk who are waiting some for Pfizer, some for more evidence and get them to get vaccinated immediately. VIEW THE VENTILATOR AD VIEW THE WAITING AD VIEW THE DYING AD VIEW THE LIFE AD VIEW THE COUNT AD VIEW THE ICU AD Mitsubishi: Go Back To What You're Made Of New hobbies like bedroom music and baking sourdough have exploded around us during lockdown. The most popular hobby of all, it seems, is apartment gardening, the inspiration for our new SEAT Arona campaign. The Arona is a veritable Swiss army knife of an SUV; Great around town and with plenty of clever space in the back so you can #GetCarriedAway. Filming against the backdrop of green-thumbed Barcelona, we took a talented dancer, choreographer, composer, director and animator and brought everything to life, including the plants.VIEW THE SPOT Shoeby: Welcome To The Clubs Of Humans Dutch fashion brand, Shoeby, has unveiled its latest campaign created in collaboration with award-winning agency, HERC. 'Welcome to the club of Humans' exists to celebrate humanity, our differences, and what unites is. After all, as the ad says. 'We're all different, and all more or less the same. How beautiful is that?'VIEW THE SPOT  In Australia, everyone knows what Keno is. It's like bingo with a different name. As much a part of pub culture as rump steak and cold beer. Yet the game's familiarity was making it easy to look past. VIEW THE SPOT |
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Meghan Thee Stallion stars in Nike's latest "Play New" campaign titled 'New Hotties'.
Dad cant fall. Print from AWA, Ecuador 
Mitsubishi print from Ogilvy, Nicaragua