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Seen and noted
 Driving at night without warning can be extremely dangerous. Many accidents on the road happen because drivers fall asleep at the wheel putting their lives at extreme risk> This campaign is to raise awareness that something as simple as a cup of coffee can do a lot for you.VIEW THE AD  The ad metaforically highlights Coopavel Sementes as a superior option compared to the magical beans from the classic fairy tale. While the beanstalk in the story was impressive, our seeds offer real-world results by boosting crop yields and improving farmers' bottom lines.VIEW THE AD  The fight against gender-based violence continues! We want all women in Maranhao to know that they are not alone. If you or someone you know is experiencing violence, report it!VIEW THE AD  Life finds you with unpleasant surprises like companies that recruit talent without having the responsibility to listen to those who will be hired. While in this ad the character admits not knowing English and that he wants to learn it and that a company says it is not necessary. For us it is, that's why we make our students learn to speak the language fluently in just 2 months, without any catastrophe.VIEW THE AD  The statistics of women victims of domestic violence show that their partner almost always shows a good and attentive side of her man in a nefarious way. Until chaos ensues. Showing themselves as they really are, violent men who even kill because of severe beatings. This ad reflects that reality and raises awareness in those women who today are victims but still assaulted and do not dare to denounce.VIEW THE AD  Campaign to promote the Lavender fragrance of Iki Air Freshener. Lavender has the property to increase the amount of serotonin in the system. We tapped into this insight to pitch it as an instant mood changer. VIEW THE 4 ADS  For the summer launch of Samsung's new flip phone, telecom operator 3 created a campaign to clearly highlight the product's number one benefit. When viewed from a certain angle, the new phone resembles a mouth devouring an older, inferior flip phone model, echoing a reimagined version of Herbert Spencer's famous quote, "Survival of the fittest."VIEW THE AD  The Heineken Champions Cup is the most competitive club rugby tournament in the world. Itâs famous for its rivalry not just on the pitch, but in tunnels, changing rooms and in press conferences. Teams regularly use the media as a way target their opponent before they even step out on the field. But what about the fans? How could we give them a voice on game day?VIEW OUTDOOR Cathay: Every Move Counts Cathay is paying tribute to Hong Kongâs Paralympians by making trailblazing historic moments visible again in a campaign called âEvery Move Countsâ.The achievements of Hong Kongâs Paralympians have long been neglected, and therefore barely recorded â in fact, broadcast networks in Hong Kong first aired the Paralympics only a few years ago in 2021.VIEW THE CONCEPT Amnesty International South Africa: ScanTheScar In 2022, over 105,000 girls aged 10Ââ19 gave birth. For Amnesty International South Africa, this is a âcrisis that cannot be ignoredâ. To this end, they, in partnership with Joe Public have launched their most recent campaign, #ScanTheScar. In collaboration with Woman and Home and Bona magazines, the print campaign was launched. Readers were encouraged to âscan the scarâ â an image of a caesarean scar on a young girl's stomach embedded with a Spotify code. VIEW THE CONCEPT  Four twelve days every four years, the world rallies around disability. But what about every day that comes after? Disability doesn't have a closing ceremony, which is why Bupa is healthcaring beyond the games.VIEW THE SPOT  Four aspiring accountants set out to make the mark on the world and change it for the better.The Accountants reframes what it means to be a Chartered Accountant - positioning them as the unsung heroes that make epic things happen across every industry. From music and gaming, to the environment and sports, a career as a Chartered Accountant gives young people the ability to pursue what their passionate about with a fulfilling and exciting career.VIEW THE SPOT  Birthday and Hinge have launched the second iteration of its European âDesigned To Be Deletedâ platform, 'The Moment I Knew'.VIEW THE 4 SPOTS  Deutsch LA reunites with Behr Paint Company as creative agency of record, with the launch of its 2024 âToday Letâs Paint,â campaign. Deutsch LA and Behr previously worked together from 2019 to 2021, creating the "Today Let's Paint" campaign that continues to this day, during the initial partnership. The decision to reconnect was driven by the success of their previous partnership.VIEW THE SPOT  In this latest series of public service announcements, young women and men take attendance in empty schools across the country while a larger-than-life, six-foot-tall âLongest Rollâ etched with the names of 15 million absentee students barrels down a vacant school hallway and campus. It represents the millions of children whose lives are affected by not showing up to school, which was exacerbated by the global pandemic in 2020.VIEW THE SPOT  PNC Bank is unveiling the next installment of its recent brand refresh, âBrilliantly Boring since 1865,â which boldly states what other banks wonât admit: Banking should be boring. Now, in two 30-second spots â âFinance Broâ and âSir Ronaldâ â the 160-year-old brand is reminding Americans that the right money moves arenât as risky as you think. VIEW THE 2 SPOTS  As a part of its ongoing partnership with the California Tobacco Prevention Program (CTPP), a program of the California Department of Public Health (CDPH) publicly known as UNDO, Duncan Channon has launched "Exhale," a campaign that spotlights the power of diverse voices in the ongoing battle against Big Tobacco.VIEW THE 3 SPOTS Nissan Middle East: Deffy Ordinary Nissan Middle East, in collaboration with TBWARAAD, announces the launch of its first brand campaign for âDefy Ordinaryâ, Nissanâs brand platform. Developed by Nissan United in Dubai, this powerful and daring platform has transcended Middle Eastern borders, extending and resonating all the way to Africa, India, Europe (including Russia), and Oceania.VIEW THE SPOT Dove: Beauty Never Gets Old Dove and Edelman have created a new campaign that flips the concept of âageismâ on its head. As the brand approaches the 67th anniversary of its iconic Beauty Bar, its new campaign âBeauty Never Gets OldâVIEW THE SPOT VIEW THE 6 ADS Mad Mex : The Permanent Food Coma The Big Burrito from Mad Mex is a 1kg monster thatâs only available for 6 weeks every year. And this year it was going to be paired with a 500ml Liquid Death. VIEW THE SPOT  Clothing Please is proud to announce the launch of ESME (Electronic Signal Motion Equipment), a safety solution designed to address a serious and often overlooked issue: people getting trapped inside clothing donation bins. What began as a simple design brief for warning signs evolved into the development of ESME, a first-of-its-kind technology that transforms donation bins from hidden dangers into actively monitored safe spaces. Clothing donation bins, while intended as a community resource, have become unintended traps for vulnerable individuals seeking shelter or valuables. Recognising that warning signs alone werenât enough, Clothing Please developed ESME, a proactive system that uses advanced motion and temperature detection to monitor the bins 24/7. ESME alerts operators the moment someone attempts to enter or becomes trapped, allowing them to intervene before injury occurs. In just one year, ESME has stepped in 25 times to prevent people from entering the bins, potentially saving lives. Additionally, the system has enabled 7 successful rescues of trapped individuals, providing immediate support that includes shelter, clothing, furniture, and essential foods. VIEW THE SPOT Modibodi: Fear Not Did you know 45% of women are scared to swim during their period? To bust this myth, we devised the ultimate product test for Modibodi Anti-leak Period Swimwear. Freediver and marine biologist Brinkley Davies took the plunge in Modibodi... in shark filled waters.VIEW THE SPOT  Virgin Media O2 today launches the third chapter of its âTo Better and Beyondâ campaign, âWalrus Whizzerâ, an integrated campaign from agency of record VCCP, which highlights the freedom that better broadband brings. Set to the soundtrack of Billy Oceanâs âSuddenlyâ, the 60â hero campaign film emulates the unstoppable feeling experienced when using Virgin Media broadband VIEW THE 2 SPOTS Saudi Arabian Tourism: This Land Is Calling In a world where we have seen it all, done it all, there is still one untouched land ready to be explored: Saudi Arabia. Ever since Saudi started to open to the world, some explorers decided to embark on an unprecedented adventure. In many ways, it was as if they had landed on a different planet. Little by little, they discovered breathtaking landscapes, in a country as vast as a continent. They discovered a unique culture, a land of storytellers. VIEW THE SPOT Smartly: Make People Your Superpower 22,000 Kiwi businesses already trust Smartly, the Kiwi-owned payroll platform, to help them take care of their people. Last month, in an important milestone,VIEW THE 2 SPOTS Alibaba Cloud: Honor History Create History From July 26 to August 11, 2024, Paris, with its city landmarks transformed into venues, hosted the epic Olympic Games. As the official cloud service partner of the Olympics, Alibaba Cloud teamed up with Jody Xiong, the visual effects director of the Beijing Winter Olympics, to bridge the worlds of sports, art, and technology through film, paying tribute to the century-old Olympic tradition at its closing. VIEW THE SPOT Tesalia Company: Unrepeatable Commercials Güitig is the unique sparkling water in the world that has unrepeatable bubbles because the Cotopaxi, the highest active volcano in the world naturally produces a unique sparkling water due to its unique geologic default.It takes more than 35 years no make naturally each bubble. VIEW THE SPOT VIEW THE CONCEPT VIEW OUTDOOR VIEW THE AD DoorDash: Unofficial Deal Of The Games We Cant Name DoorDash is supporting the supporters, Kiwi sports fans, by offering $1 deals across New Zealand each time we win a medal. To bring this offer to the nation, DoorDash has enlisted âDeb the DoorDash Lawyerâ as the face of the campaign across TV, OOH, Radio and social. VIEW THE SPOT  To illustrate the impressive range of the new electric MG SZ with a single image, we aimed to capture the reality of a long road trip. In this scenario, the passengers are the first to run out of battery, while after traveling many hundreds of kilometers, the 100% electric MG SZ continues effortlessly, thanks to its exceptional autonomy.VIEW THE 3 ADS  Dolocordralan is one of the most popular anti-inflammatory brands in Peru. It is used to relieve any type of pain, especially those caused by sports. That is why, during the Paris 2024 Olympics, we decided to make Dolocordralan encourage every athlete who is in search of glory. This is where "EFFORT SPONSORS" was born, a series of graphics that invite you to overcome the fear of pain to achieve your goals. VIEW THE 4 ADS Everyday English Academy: Mission Impossible At Everyday English Academy we make the impossible possible, but not in 30 minutes, just in 2 months. With original advanced courses, our students are already fluent in English, which prepares you for your future without taking any risks.VIEW THE AD  Burger King has partnered with Cheil Worldwide Seoul to create tattoos with reward barcodes embedded inside to let more customers enjoy the newly upgraded Whopper introduced in South Korea last April. Coined âWhopper Tattoo,â Burger King Korea launched a unique seasonal campaign as part of its âFlame-Grilled Tasteâ project, which celebrated Burger Kingâs 40th anniversary entering South Korea. In July and August, people could spot the Tattoo King striding down the crowded streets of Haeundae, Busan and Gangnam, Seoul,VIEW OUTDOOR Finish: Tradition To Finish Problem Daughters-in-law in Kazakhstan have to wash dishes by hand, as a tradition supported by their mothers-in-law, even despite the availability of modern dishwashers. VIEW THE CONCEPT Novotel: Best 000 Email Ever Whoâs never felt a twinge of jealousy and the desire to be âout of office,â too, when you get a vacation autoreply? With that in mind, Accor, the world leader in hospitality, and its ad agency, AlmapBBDO, put together an initiative to promote the Novotel brand and its concept of âbleisure.â The result is an unprecedented, lighthearted play on peopleâs âenvyâ of their vacationing colleagues, in the form of âThe Best OOO Email Ever.âVIEW THE CONCEPT Basic Fit: Samsung Galaxy Space Squat Basic-Fit and Samsung have created Galaxy Space Squat; an interactive fitness experience that turns gym-goers into human game controllers. Created by agency Cheil WW Benelux, Galaxy Space Squat uses Galaxy wearable devices to track the motion of gym-goers on Squat machines, using the data to control an Arcade game-style spacecraft on Samsung screens positioned in front of the gym machines. Designed to promote the launch of Galaxy Watch 7 and Ultra to Gen Z, the Galaxy Space Squat experience takes a leap beyond just gamifying individual work-outs; the experience connects Gen Z fitness fans across multiple Basic-fit gymsVIEW THE CONCEPT Indigenous Peoples Movement: #SavedFlags The natives of the Amazon are becoming less visible every day, despite everyone knowing this problem. Our insight was that Instagram's save button resembles a flag, and the algorithm gives more visibility to saved posts over liked ones. So, we started a movement called #SavedFlags on Instagram, where the more people save indigenous posts, the more visible their cause becomes. Native photographers took part, and even an indigenous Emmy-winner gave his support, leading other influencers to join. The movement included a beautiful series of authentic photographs of real natives with the flag tattooed on their bodies with body paint. VIEW THE CONCEPT  The NGO Bandeiras Brancas, renowned for its campaigns against pedophilia and alcoholism, and with over 20 international awards, has launched a new campaign aimed at raising public awareness about the importance of preventing and combating issues that affect children, adolescents, and society as a whole.VIEW THE SPOT  We announced KFCâs extended hours by flipping the iconic bucket upside down and turning it into a night lampVIEW THE AD |
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Another very creative spot from TJT, Thailand 
A campaign for the launch of the new image of the gourmet bread line.